Many small business find hiring talented employees difficult. Getting the good ones to stick around might be even harder. A successful employee retention strategy is essential to not only attaining excellence, but staying there as well.However, walking the tightrope between benevolent boss and overbearing manager can be perilous, which is why experts agree the best employee retention strategies feature equal parts setting expectations and rewarding performance.Laying down the gauntlet
According
Wednesday, December 31, 2014
6 essential business decisions to make in the new year
When most people make New Year's resolutions, they're focused on bettering themselves. Even if the local gym is more crowded in January than it is in February, the new year usually makes people feel like they have a fresh start from all the troubles they faced over the past 365 days. While resolutions aren't typically applied to small business, who's to say that you can't give your company a little shot in the arm for the upcoming year?Saying that your small business
How to pick the perfect client gift
The business-client relationship is a complex one. Sometimes, the power is on the side of your small business, but the next time you might find yourself groveling for a sale. It's a fairly normal give and take in the business world, but the real potential for danger comes when you try to give your most value clients promotional giveaways as a gesture of your goodwill.SmallBizTrends.com explained that everything from the price of the gift to the sensitivities regarding religion might rub
Don't take a step backward with your social media strategy
When the private sector realized the marketing potential that social media sites like Twitter, Facebook, Instagram and others hold, there was a veritable mad dash among the bix bog stores to establish their brands in this new sphere of advertising. However, the Wild West of social media marketing created just as many failures as it did successes, and even today, business large and small continue to make missteps that set them back light-years in the age of the conscientious consumer.Retail
Promote National Blood Donor Month to boost social responsibility
As a small-business owner, it's important that you not only keep an eye on your brand's financial well-being, but also its reputation in the community. Even if you sell the greatest products or services in your area, odds are that irresponsible business practices will start to alienate consumers after awhile. Modern customers, especially younger ones, expect the business they patronize to give back to the community - or at least not to harm it. Most small-business owners are hopping
Tuesday, December 30, 2014
3 ways your small business should be using hashtags
There might have been a time when small-business owners scoffed at the idea of Twitter. But with more users than ever and a significant segment of younger consumers using the service for what seems like every second of every day, ignoring Twitter any longer is sure to leave your business in the dust of your more technologically inclined competitors.But like most new advertising platforms, it's not enough to just throw resources at the problem and expect results for your small
3 ways to boost sales on New Year's Eve
New Year's Eve isn't typically thought of as a consumer-driven holiday. Unless you run a bar or restaurant, odds are that you either close up early the night of Dec. 31, or you watch revelers pass by your store without so much as a glance inside. While celebrations are an unmistakable part of New year's Eve, that doesn't mean that small-business owners need to throw in the towel and give up on what could be a very lucrative night.However, turning New Year's
3 holiday celebrations around the Myron world
The end of the year can be a stressful time for many small-business owners. Not only do you have to focus on your customers and sales during the holiday shopping rush, but you also need to make sure you have a clear picture of how your next year will play out. Amid all this, it can feel like throwing your employees a holiday party is less of a priority.But as celebrations from three international Myron offices show, you can throw a fun and festive celebration that doesn't break the
Friday, December 19, 2014
4 small business trends for 2015
As a small-business owner, you know that the success you enjoy today is the result of months or even years of preparation. Everything from business plans, budgets and item ordering needs to happen well in advance of your target date if you're really looking to move some product. if you were a little behind the eight ball in 2014, the upcoming New Year could give you and your small business a fresh start.According to a survey conducted by CAN Capital, 58 percent of small-business
Thursday, December 18, 2014
Make the most of last-minute Christmas shoppers
Small business owners know that the holiday shopping season is no time to take it easy. Not only should you process more sales and shipments than at any other point in the year, but you also need to dress up your store to make it more inviting for customers as they pass by on the street. While most businesses do well during this period, all it takes is one day of laziness to fall behind your competitors.But that anxiety is nothing compared to what it's like waking up a few days
Tuesday, December 9, 2014
Can loyalty programs help retain customers?
It's been a long, hard slog from the days of writing up a business plan to making your first sale. If your small business has made it this far, you're no slouch when it comes to attracting customers. However, getting them to come back can be a different story entirely, which is why you might want to think outside the box to turn first-time customers into repeat visitors."It's so easy for customers who are price-sensitive to slip away or go to a competitor," Chris
Monday, December 8, 2014
4 ways to make employees and customers love National Thank You Month
If you're one the millions who make New Year's resolutions, your intentions are probably to start the next 12 months on the right foot. Maybe you're going to give that diet another shot or you finally took the plunge and signed up for the dance class you've been too nervous to take. Whatever the reason, January is an important month for you as a person - but it just might be more important for your business.January is National Thank You Month, and while this may seem
Wednesday, December 3, 2014
Do you know your trade show timeline?
Trade shows are a great opportunity to expand your brand's reach and network with other professionals in your field. Exhibitor Online explained that only 28 percent of a given trade show's attendees are from within 200 miles of the event - where else can you market to such a diverse group of customers in a single location?However, you don't want to waste this chance to grow your business. Even if your chosen trade show is over a year away, you should start preparing
Tuesday, December 2, 2014
Why you need to keep your employees happy
As a small business owner, you're likely well versed in detail-oriented work. Between drafting your business plan and managing day-to-day operations, one missed decimal or incorrect date wrong can spell disaster for your company.However, such focused managers can leave their employees to fend for their own happiness at work. It's no longer enough to sign paychecks and expect your top talent to keep coming back to the office with the same passion every single day.
Why tangible products are key to marketing success
As a small business owner, marketing your brand can seem straightforward. After all, you know the community and you might even be friends with many of your customers. If it really were that easy, though, small businesses would become big ones overnight. Marketing your brand is much more complicated than it may seem, with ins and outs that you might not expect. One of the biggest obstacles to advertising your small business is simply choosing how to do it. Digital marketing has become the
Tap into young adult shoppers with smart social media marketing
As a small business owner, you might think that you have to be more conservative with your marketing budget than a larger organization would. After all, one bad investment can drag you from the black to the red, so it's important that you research how best to spend your advertising dollars for maximum results.Promotional giveaways are great for trade shows and canvassing a neighborhood or parking lot before a special sale or grand opening, but if you want to fire on all cylinders when
Monday, December 1, 2014
Improve employee retention with giveaways and connections
As a small business owner, you know how hard it is to find hard-working employees. Whether it's a combination of lack of skills or incompatible personalities that would clash with others around the office, the job search process is difficult from the business side of things. You might partner with a recruiter to find the best young talent in the area, but these services can be expensive and sometimes only leave you with a revolving door of temp workers who aren't really invested in
Celebrate the Rockefeller Center tree lighting with an in-store party
This year, the Christmas tree that stands in front of Rockefeller Center will reach almost nine stories into the air and weigh 13 tons, USA Today reported. When officials throw the switch to light the tree the night of Dec. 3, more than 45,000 LED lights and a tree-topper star made by Swarovski will snap into brilliant, shining focus.You don't have to be in Rockefeller Center to have your own Christmas kickoff party though. In fact, this is a great opportunity to draw
Celebrate the Rockefeller Center tree lighting with an in-store party
This year, the Christmas tree that stands in front of Rockefeller Center will reach almost nine stories into the air and weigh 13 tons, USA Today reported. When officials throw the switch to light the tree the night of Dec. 3, more than 45,000 LED lights and a tree-topper star made by Swarovski will snap into brilliant, shining focus.You don't have to be in Rockefeller Center to have your own Christmas kickoff party though. In fact, this is a great opportunity to draw
Get serious about National Write a Business Plan Month
Sometimes, national days can seem a bit silly. Some are normal, like Eat a Red Apple Day, but then there are outlandish ones like Name Your Car Day and Almond Buttercrunch Day. It can be enough to make you ignore all of them right off the bat, but then you'd miss the important ones, like National Write a Business Plan Month, which runs through December.Millions of Americans dream of starting their own business, and according to Small Business Trends, entrepreneurs who take the time to
5 office party fouls to avoid this holiday season
As the annual office holiday party creeps closer, business owners need to find ways to make their employees feel appreciated. Giving away personalized products and other knickknacks can be a great way to boost morale during end-of-the-year bashes, but you also have to be wary about certain party choices that could put a damper on the night's fun.If you're worried that your holiday party might be verging on the side of boring and bland, check out these five party fouls you'll want
3 tips for marketing your new business
It may have taken years, but that business plan you've had floating around in your head for a while has finally become a reality. You've ironed out all the details with distributors, you have a clear idea of how you're going to sell your products or services and you're ready to take on your first day as the head honcho at your own shop.But wait - you've missed an important step that every small business owner needs to take care. Before you even sign the lease
Tuesday, November 25, 2014
3 design tips for your next trade show booth display
You might think that digital advertising and a social media presence are the marketing waves of the future, and while every small business should focus on its digital outreach efforts, you still need to establish your brand within the industry in a tangible way. That's where trade shows come in. These might seem counterintuitive when you're trying to attract more customers, but becoming a trusted name among your peers will only serve to heighten your reputation with
Monday, November 24, 2014
Promote health and wellness on World AIDS Awareness Day
As a small business, you know how important it is to establish your brand as compassionate and caring. Operating your company as a contributing member of the community is a great way to show your customers that you're not just in it to make a quick buck. Many businesses make donations to local charities and provide sponsorships for youth sports teams in town, so why not try something different to show customers you care?Dec.1 marks World AIDS Awareness Day, and promoting health and
Friday, November 21, 2014
How to throw the perfect end-of-the-year holiday party
Your employees work as hard as they can for you all year long, so when the end of the year rolls around, it's important that you show them you appreciate their efforts. This is why many companies throw end-of-the-year parties to give their employees a chance to blow off some steam and bond with each other like no other time in the office.However it can be easy to make a mistake and throw a party that feels token and without real appreciation. Make sure you not only choose the right
Tuesday, November 18, 2014
Snow on the way? Try these unique promotional marketing products
Snow can be a blessing and a curse for your business. A dusting of light, airy flakes can turn your storefront into a picturesque winter scene that draws customer in, but too much can send them scrambling back to their houses until spring. Effective marketing means taking advantage of whatever tools are available to your business, and even a snowstorm presents its own special ways to get a leg up on the competition with some unique promotional marketing products.Stay functional
When your
When your
Monday, November 17, 2014
Stay on track next year: Why promotional calendars make great gifts
Whether you're trying to find gifts for your employees around the holidays or your business needs a boost through a promotional giveaway, it can be tough to settle on that one item that will please everybody. As a marketer, you want to make your brand as visible as possible, but you don't want to throw your name on a useless piece of junk that consumers are likely to ditch in the next trash can they see. Though smartphones and tablets have grown more popular in
Wednesday, November 12, 2014
5 secrets of cross promotional success
Small businesses don't typically have the capital behind them or the technological infrastructure to reach as many consumers around the holidays as large corporations do. However, this doesn't have to mean your local company is relegated to marketing to its immediate surroundings. In fact, if you're clever enough to make some strategic partnerships with other small businesses, you might be in store for a big sales boost this holiday shopping season.With cross promotional
Wednesday, November 5, 2014
How soon is too soon for Christmas promotions?
There are a few things that are basically guaranteed to happen every autumn - the leaves will turn, the temperatures will drop and Christmas advertising will show up on television, radio and beyond. The holiday shopping season is one of the most concentrated profit periods in many businesses fiscal years, which means more and more companies are rolling out sales and promotions far before the first snowflake has fallen."Last year, Black Friday bled into Thanksgiving Day, and
Tuesday, November 4, 2014
Why Small Business Saturday is so important
For better or worse, large retailers have traditionally owned the holiday shopping season. With television advertising campaigns and multi-story retail spaces, these conglomerates sometimes offer sales at prices even they have to take immediate losses on. All of these things have conditioned the average consumer to keep coming back to big box retailers, even though it might be in their best interests to look elsewhere. In fact, Small Business Saturday, the national shopping event the day
Friday, October 31, 2014
4 ways small businesses can attract Black Friday crowds
Black Friday is traditionally dominated by big box retailers. Consumers know and trust retail chain brands and line up for hours or even days to be the first ones inside the store and snag that deal they've had their eyes on. Even Cyber Monday funnels most traffic toward sites like Amazon, so where can a small business crack open the Black Friday market and make a buck of their own?It all depends on making the best use of marketing and sales techniques to attract as many shoppers as
Wednesday, October 29, 2014
Holiday marketing in 140 characters
As you plan your holiday marketing strategy, you'll want to connect with the Twitter followers you've gained over the years. However, it can be tricky to get your company's point across with just 140 character, especially if you're including links and hashtags. Inc. Magazine noted that 55 percent of Twitter users will act on promotions they see on the site, so businesses should consider amping up their presence during the holidays. Here are a few tricks to make the most of
Tuesday, October 28, 2014
3 ways to boost sales on rainy days
It's no secret that rainy days hurt sales in retail. When the weather is inclement, shoppers would rather stay home than don their rain gear and venture out to the store. However, there are ways you can entice customers into braving the rain. Here are three strategies for boosting your sales when the sky is gray and gloomy.1. Create a welcoming atmosphere
There's no incentive for consumers to come to your business in the rain if they're going to have to carry around a
There's no incentive for consumers to come to your business in the rain if they're going to have to carry around a
Monday, October 27, 2014
5 ways to celebrate Small Business Saturday
On the heels of Black Friday is Small Business Saturday, a holiday spearheaded by American Express in 2010. The day has gained the support of politicians and companies around the country and spurred more than $5 billion in sales in 2012. The holiday celebrates the small businesses that make up every community and encourages shoppers to do a bit of local shopping before the holidays.Here are five ways to promote Small Business Saturday and make it a great day for your customers.1. Create a Small
Friday, October 24, 2014
Remember to give thanks to customers and associates during November
There are probably many people who contribute to the continued success of your small business. The Thanksgiving season is the perfect time to let these customers, business partners and staff members know how much you appreciate their support. Here are a few ideas on how you can give thanks during November.Gift for a gift
Get everyone in the holiday spirit by hosting a food drive for the community food pantry. A charitable drive is a great way to boost your brand's reputation and encourage
Get everyone in the holiday spirit by hosting a food drive for the community food pantry. A charitable drive is a great way to boost your brand's reputation and encourage
Thursday, October 23, 2014
Promote democracy on Election Day with great custom products
There's no better way to show your company's patriotic spirit on Election Day than with personalized promotional items. This holiday always falls on the Tuesday of the first full week in November, which is Nov. 4, 2014, and it welcomes registered voters to head to the polls and make their voice heard. Encouraging residents to cast their vote for town and state officials is a great way to show that you business is invested in the future of the community. Here are a few ways you
Wednesday, October 22, 2014
Encourage your employees to personalize their workspace
Your employees spend a lot of time in the office each day, and it can quickly become a chore when the atmosphere is boring. If your staff haven't already spruced up their cubicles or desks, encourage them to do so. As long as they keep their space clean and presentable, there's no harm in a little bit of personalization. In fact, there are a number of notable benefits to having a decorated and welcoming workspace.Benefits of baubles
A bare cubicle can become exhausting
A bare cubicle can become exhausting
Tuesday, October 21, 2014
4 easy ways to retain patients at your medical practice
Whether you're a doctor, dentist or medical specialist, it's important to ensure that your patients are satisfied and will continue to come to your practice. If you've had a concerning number of customers leave your business, you might want to make some changes to increase your retention rate. Use these four easy steps to provide a great experience for your patients.1. Multiple appointment reminders
Sometimes your patients might be missing their appointments simply because they
Sometimes your patients might be missing their appointments simply because they
Monday, October 20, 2014
5 tips for planning end-of-year company events
The beginning of November is the ideal time to start planning your company's holiday or end-of-the-year party. You may think you have ample time, but remember that the winter season is busy, not only for your employees, but for other companies as well. Don't wait until last minute to call a venue or caterer, or else you might end up out in the cold.Use these five tips to get ahead on your party planning and hold an awesome bash.1. Use last year's feedback
If a holiday
If a holiday
Help customers prepare for winter nights with lighted promotional items
As the winter solstice quickly approaches, your customers will find themselves turning on lights earlier and taking out the trash in the dark. On the shortest day of the year, there's usually just nine hours of sunlight. Chances are that people in your community could use an extra flashlight around the house during these short days. If you're looking for a useful promotional item to give away this winter, consider purchasing some lighted products that will help your customers
Thursday, October 16, 2014
Get a jump on holiday marketing with 5 easy tips
If you want to boost sales at your business this holiday season, don't wait until the last minute to create a marketing strategy. Plan your seasonal events and promotions early to ensure that your business will have a leg up on competitors. If you're not sure where to start, use these tricks to get your marketing plan underway.1. Plan kid-friendly events
When planning holiday party or event, the U.S. Small Business Administration recommended focusing on the kids in your community. You
When planning holiday party or event, the U.S. Small Business Administration recommended focusing on the kids in your community. You
Wednesday, October 15, 2014
Be there for your customers during holiday travels
As the holiday season draws closer, your customers are likely making travel plans to visit friends and family in the coming months. In addition to holding holiday promotions, your business can build brand loyalty by being a helpful resource during the popular travel season. Use these methods to help your customers make the most of their seasonal getaways.Post travel tips on your website
One way to get customers to visit your website or social media pages during the holidays is to post useful
One way to get customers to visit your website or social media pages during the holidays is to post useful
Tuesday, October 14, 2014
Customers agree: Myron boosts business!
Myron is dedicated to providing high-quality promotional products that will help boost brand awareness for your business. There are customized items for every occasion imaginable and everything is backed by Myron's risk-free 100 percent satisfaction guarantee. Using these great promotional items will give your business a leg up on competitors by showing that you care about your clients. Myron products also demonstrate that your business is dedicated to providing the best quality
Friday, October 10, 2014
8 helpful YouTube channels for business owners
Whether you're just starting out as an entrepreneur or have a specific growth goal for your company, YouTube is a great resource for you. On this social media site, you can search for how-to videos, expert advice or stories about similar businesses. There are so many videos on YouTube that it can be hard to find quality clips sometimes. If you're new to the site, use these eight channels as a jumping off point for finding business advice, tactics for social media and best
4 consumers who love National Golf Month
Few sports are as widely adopted and respected as golf. This national pastime is a favorite among men, women, children and business professionals the world over. While many people partake in this playful sport during the summer months, businesses should encourage consumers to play this August, which marks National Golf Month.There are many consumers who enjoy the sport, but companies looking to reach a particular target market with golf-related promotions should consider the following four
Thursday, October 9, 2014
How to establish an employee recognition program
Recognizing the hard work that your employees do every day has a number of benefits for small businesses. Forbes magazine explained that companies that make a point to thank their employees have better atmospheres and a 30 percent lower turnover rate. Many small business owners may think that a recognition program will exceed their budget, but it doesn't have to be based on monetary rewards - small acts of thanks or promotional items are widely used for recognition."Recognition
Wednesday, October 8, 2014
Cater to environmentalists with eco-friendly promotions
If your small business has green practices, you should be marketing to the environmentalists in your community. When it comes down to choosing a company to patronize, many environmentally conscious consumers will choose a business with that takes steps to be eco-friendly over a competitor. All Business noted that 70 percent of consumers will choose a green product if it is readily available. If you want to build brand awareness with environmentalists in your community, consider
Tuesday, October 7, 2014
Tips to declutter your home and office
It's hard to be productive when your home or office is filled with needless objects. Clutter is distracting, as all the items are competing for your attention and clogging up your view. It can also make it hard to find the papers and objects you need because they get buried. Decluttering your house or office is a big task, especially if you've let it get out of hand, but it's an important step toward regaining your productivity and optimizing your workflow. Follow these
Monday, October 6, 2014
3 ways to market your construction company
If you've started a new construction company or are looking to attract new customers to your existing business, you're probably thinking about ramping up your marketing efforts. However, advertising for a service-based industry like construction is different than marketing a physical product. To make the most of your budget, consider using these strategies to spread the word about your company.1. Promotional products
A great promotional product can help build brand awareness
A great promotional product can help build brand awareness
Friday, October 3, 2014
Celebrate Halloween with branded promotional items
A spook-tacular Halloween celebration is the perfect way to connect with new customers. Both adults and children are more than happy to dress up and snack on candy come the end of October, so take advantage of this marketing opportunity for your small business. There are lots of great promotional products that are perfect to give away during the weeks before Halloween. Hand out goodie bags
If your office is located on a busy street, stay open late on Halloween to hand out goodies to
If your office is located on a busy street, stay open late on Halloween to hand out goodies to
Wednesday, October 1, 2014
Honor an educator for World Teachers' Day
Oct. 5 is dedicated to selfless teachers around the globe. World Teachers' Day was established by the United Nations Educational, Scientific and Cultural Organization to celebrate the educators who share their knowledge with students of all ages. It also raises awareness about the need for teachers around the world. Educators play a huge role in the community, so show your thanks this year on World Teachers' Day. Here are some ways that you and your business can acknowledge the work
Tuesday, September 30, 2014
Order next year's promotional calendars in the fall
Calendars are an effective and inexpensive promotional tool for small businesses. They come in a variety of shapes and sizes, are easy to customize and help market your company for 12 months. If you are planning to hand out promotional calendars next year, the best time to order them is the fall. Using this time frame will ensure that you have enough time to design the product, have it printed and hand it out to your customers.Choosing a promotional calendar
The main considerations to take into
The main considerations to take into
Order next year's promotional calendars in the fall
Calendars are an effective and inexpensive promotional tool for small businesses. They come in a variety of shapes and sizes, are easy to customize and help market your company for 12 months. If you are planning to hand out promotional calendars next year, the best time to order them is the fall. Using this time frame will ensure that you have enough time to design the product, have it printed and hand it out to your customers.Choosing a promotional calendar
The main considerations to take into
The main considerations to take into
Monday, September 29, 2014
Thank your volunteers on Make A Difference Day
Oct. 25 is Make A Difference Day, when volunteers around the country work together to improve their community and the lives of others. According to the Make A Difference website, it's the most celebrated community service day in the U.S. and has millions of participants each year.Getting involved
Your company might already have a tradition for Make A Difference Day, but if it doesn't, this year is a great time to start one. You can organize your own event, like a community cleanup or
Your company might already have a tradition for Make A Difference Day, but if it doesn't, this year is a great time to start one. You can organize your own event, like a community cleanup or
Welcome new employees with thoughtful gestures
The first day at a new job can be nerve-wracking for anyone. There's a lot to acclimate to: new office space, coworkers, policies and duties. As a boss, it's your job to make sure the candidate you hired adjusts to the workplace and feels comfortable. An employee who is welcomed by the staff will quickly become a valuable team member. To make sure new hires get a great first impression of the company, make their first few days meaningful with the following strategies.Make
Friday, September 26, 2014
How to organize the perfect church event
Whether your church is hosting a simple potluck dinner or a big annual carnival, there's a lot to do before the event. Efficient planning and time management are essential to organizing a great church event. Follow these steps to host an amazing church function that everyone will enjoy.Define objectives for the event
Before you make any phone calls or create fliers, sit down and create a list of goals for the event. These should include how many people you want to attend, how
Before you make any phone calls or create fliers, sit down and create a list of goals for the event. These should include how many people you want to attend, how
Blast from the past: Decade-themed promotions for your small business
Everyone enjoys reminiscing about the past, whether they're sifting through old photo books or watching a movie from their favorite decade. Frequently, consumers enjoy purchasing items that remind them of their pasts, as these goods allow them to revel in the good times of yesteryear. As you're prepping your next set of promotions, consider those that will allow your consumers to interact with elements from some of the most notable decades long gone. This type of marketing
Thursday, September 25, 2014
Make the most of marketing during football season
The Super Bowl is as well known for its commercials as it is for the sport. However, football season isn't just a great marketing opportunity for giant companies. Small businesses who get in on football mania can increase brand awareness through creative marketing.According to Think With Google, analytics show that the National Football League is more popular than professional baseball and basketball. It's not just popular with men though. Women make up approximately half of NFL fans.
4 tips for companies contributing to a wedding
Many companies contribute to the celebration of a new marriage - hotels, restaurants, florists, printers, salons and more. If your business is lucky enough to be part of a couple's big day, you'll want to make the best impression possible. Delivering above and beyond a bridal party's expectations will boost your brand's reputation and score you future referrals. In addition to your company's usual customer service practices, use these four tips to ensure the bride and
Tuesday, September 23, 2014
5 great ideas to celebrate National Boss Day
Oct. 16 is National Boss Day, so gather your coworkers together and plan a little surprise for your office's head honcho. It's a great opportunity to show your supervisors just how much you appreciate their guidance and leadership. The holiday, founded in 1958, was originally intended to foster better relationships between staff and their bosses, so it's also a good opportunity to get to know a manager you aren't on good terms with. Here are five great ideas for how you can
Blast from the past: Decade-themed promotions for your small business
Everyone enjoys reminiscing about the past, whether they're sifting through old photo books or watching a movie from their favorite decade. Frequently, consumers enjoy purchasing items that remind them of their pasts, as these goods allow them to revel in the good times of yesteryear. As you're prepping your next set of promotions, consider those that will allow your consumers to interact with elements from some of the most notable decades long gone. This type of marketing
Monday, September 22, 2014
How to host a great giveaway during autumn
Hosting a small giveaway on social media is a great way to increase brand exposure and get customers engaged. They're easy to hold during the summer, because you can give away beach paraphernalia, or during the holidays, when you can offer gift certificates. However, make sure your business isn't neglecting the in-between season! It might require a little more creativity to hold an autumn giveaway, but if done correctly, it can really benefit your business.Before you launch a
Friday, September 19, 2014
Make a difference during Breast Cancer Awareness Month
According to the U.S. Centers for Disease Control and Prevention, breast cancer is the most common form of cancer among American women. All women between the ages of 50 and 74 should have a screening mammogram every two years, but many women skip these important appointments. October is Breast Cancer Awareness Month and the perfect time to remind your customers about the seriousness of this disease.Your small business can make a difference during Breast Cancer Awareness Month with a
Thursday, September 18, 2014
Unique business cards for every industry
Even as marketing shifts further into the digital arena, business cards are an important part of making a first impression. Having a unique or interesting card is a great way to make your company stand out from competitors. However, this doesn't mean you have to spend a lot of money to have cards printed on fancy paper or designed by a professional. Just make sure that your business cards are appealing, convenient and reflective of your company.Entrepreneur magazine suggested that an
Wednesday, September 17, 2014
Build company awareness with branded merchandise
A small business that is out of sight will end up out of a customer's mind. When developing a marketing strategy, it's important to keep your brand name in front of your target market. There are a lot of different ways to accomplish this - whether it's with billboards, radio spots, bumper stickers or sponsorships. However, these outlets can be expensive and many consumers tune them out after a few sightings. If you want to build brand awareness for your small business, consider a
Tuesday, September 16, 2014
Thank your IT specialists on National Techie Day
Make sure your tech-savvy employees don't just hear from you when the internet crashes! Oct. 3, 2014, is National Techie Day and the perfect time to show your information technology specialists how much you appreciate their hard work. A study from Bersin and Associates showed that personal recognition goes a long way toward motivating employees and keeping everyone engaged in the workplace. Plus, without your technical staff, the email system would always be crashing and the website would
Thursday, September 11, 2014
Celebrate autumn with themed marketing events
As the air gets cooler, kids return to school and fresh apples appear at farm stands, it's time to wrap up summer promotions and transition into an autumn state of mind. Fall is many people's favorite season for its delicious foods, cozy attire and fun celebrations. As a small business owner, you can capitalize on the seasonal joy by planning a fall-themed marketing event. Hosting an event that highlights customers' favorite activities is a great way to build brand recognition
Wednesday, September 10, 2014
Essential products for a successful open house
Whether you've been in the real estate industry for years or are just starting out, chances are that you get a little stressed when you have a big open house. There are so many things to take care of - getting the owners out of the house, staging the furniture, printing brochures and more. In your rush, you might overlook certain details that can make a big difference to potential buyers, so make sure to have these essential items on hand whenever you host an open house.Sign-in sheet
There
There
Essential products for a successful open house
Whether you've been in the real estate industry for years or are just starting out, chances are that you get a little stressed when you have a big open house. There are so many things to take care of - getting the owners out of the house, staging the furniture, printing brochures and more. In your rush, you might overlook certain details that can make a big difference to potential buyers, so make sure to have these essential items on hand whenever you host an open house.Sign-in sheet
There
There
Tuesday, September 9, 2014
5 ideas for an amazing raffle basket
As a small business, you may be asked by local organizations to donate a basket for a raffle. Supporting a good cause is always a great way to build brand knowledge, and you should strategically create the bundle you donate. Use these tips to put together a sought-after raffle basket that reflects well on your business and supplements your marketing efforts.According an informational article by Relay for Life, people are more likely to bid on baskets with a specific theme, rather than just
Monday, September 8, 2014
How to make your booth stand out at a trade show
Trade shows are fantastic opportunities for businesses to gain exposure and show their products to a wide array of potential customers. However, in a sea of booths, your display might get overlooked if it's too drab. To make the most of a trade show, your company's booth needs to stand out and seem interesting to the crowd. Here are some tips on designing a trade show booth that attendees will be sure to stop at.Invest in the best graphics
The backdrop of a trade show booth is the
The backdrop of a trade show booth is the
Friday, September 5, 2014
Creative email marketing can increase brand awareness
Communication with new and existing clients is crucial to the success of a small business. Companies need to be engaging and stay in touch with patrons to ensure repeat business. Email marketing may often take a back seat to social media, but a creative email campaign can help to increase brand awareness and keep customers interested.The American City Business Journals explained that the three best practices to get people engaged with email marketing are to keep a subscription list, send
Thursday, September 4, 2014
Promotional products that foodies will eat up
If your company is catering to a culinary crowd, skip the keychains and give them what they really want: food. People everywhere rejoice at the prospect of free snacks, making edible gifts the perfect promotional products.For the snackers
Around 2 p.m., office workers start searching for a snack to get them through the day. If your company chooses to distribute edible promotional products, you can reach snackers everywhere. To satisfy all the sweet tooths out there, the Classic Tin of Butter
Around 2 p.m., office workers start searching for a snack to get them through the day. If your company chooses to distribute edible promotional products, you can reach snackers everywhere. To satisfy all the sweet tooths out there, the Classic Tin of Butter
Wednesday, September 3, 2014
Cater to bargain hunters during National Coupon Month
With all the back-to-school shopping to be done, it makes sense that September is National Coupon Month. Families are hunting for great deals on pens and pencils and college freshmen are decorating their dorms, so it's the perfect time for business to offer deals to entice bargain hunters.According to Daily Finance, 89 percent of consumers clip coupons for groceries, household and healthcare items. This money-saving habit has been around since 1909, when the first ever coupon was
Thursday, August 28, 2014
Creative custom products to spice up office life
Office supplies are a necessity for any well-functioning business. Whether you're employed in the restaurant or automotive industry, every company benefits from high-quality, useful products that can contribute to the efficiency of the brand. While pens, notepads and paper clips are essential for your business' daily operations, there are certain unique products that may benefit your employees. These gifts are ideal for organizations looking to provide their workers with fun yet
Wednesday, August 27, 2014
4 social media strategies to convert consumers
Maintaining regularly updated and informative social networking sites is essential to the success of your business. These sites are some of the easiest and most efficient ways to reach consumers - both current and potential. Networks like Facebook, Twitter and LinkedIn have proven to be some of the most useful resources for small business owners, as they allow executives to interact with fans and followers.While your brand may maintain an active presence on these platforms, it may not be
Tuesday, August 26, 2014
Honoring your employees on Labor Day
Each September, businessmen and women are given a day off to celebrate the work they complete on a daily basis. Labor Day occurs the first Monday in September and offers an ideal opportunity for managers to show their staff members how much they appreciate their hard work.Some executives opt for hosting a celebration to mark the holiday while others prefer to distribute promotional products to their employees, but before you decide how you'll be honoring your workers on Labor Day,
Ensuring telecommuters are productive at home
More businesses across the U.S. are implementing telecommuting programs into their operations, allowing employees to complete work from the comfort of their own homes as opposed to a company's physical site. Experts have found that while the practice is not effective for all brands or individuals, those who adopt successful telecommuting programs often report higher levels of employee satisfaction, productivity and retention rates.If your business is considering adopting this type of
Monday, August 25, 2014
Planners perfect for any industry
As you're searching for the perfect promotional product to supplement your marketing efforts, consider looking into the vast selection of custom calendars and planners. Choosing one of these items may be the best option for businesses that are looking to keep their brands at the forefront of customers' minds. Calendars and planners are frequently used year-round, which allows a company's logo to be prominently displayed for an extended period of time.Many industries can benefit
Thursday, August 21, 2014
Unique gifts for the wine aficionado
Executives recognize the importance of distributing high-end gifts to clients, partners and sponsors who are an integral part of their business' operations. As they're planning the perfect products to send to these elegant receivers, they must spend a great deal of time juggling options and picking those of the highest quality.Aside from treating these important people to golf retreats or spa packages, some business owners may opt for giving them a more refined promotional product
Blast from the past: Decade-themed promotions for your small business
Everyone enjoys reminiscing about the past, whether they're sifting through old photo books or watching a movie from their favorite decade. Frequently, consumers enjoy purchasing items that remind them of their pasts, as these goods allow them to revel in the good times of yesteryear. As you're prepping your next set of promotions, consider those that will allow your consumers to interact with elements from some of the most notable decades long gone. This type of marketing
Wednesday, August 20, 2014
Giveaways for the Hemingway at heart
Ernest Hemingway is one of the most prolific authors ever to have lived. The Nobel Prize-winning novelist has penned some of the most influential books of the 20th century, including "The Old Man and the Sea," "A Farewell to Arms," and "For Whom the Bell Tolls." Hemingway's works are still widely taught to high school and college students alike, as their timeless themes ring true across the decades.Aspiring writers are among the most avid fans of the author,
Tuesday, August 19, 2014
Items ideal for the last-minute traveler
Summer is swiftly coming to an end, but while this popular travel season may be nearly over, many people are gearing up for one last vacation before the fall. Whether parents are porting their children to visit the grandparents before the school year or high school graduates are having one last hoorah with their buds before separating for college, businesses should consider the ways they can tailor their marketing efforts toward these last-minute travelers. Depending on the type of
Monday, August 18, 2014
Catering to the kitchen crowd
When picking the perfect promotional products to distribute among your brand's vast range of consumers, it's important to tailor your selections to the target demographic at hand. If your business is searching for unique items that will benefit a variety of users, it's essential to choose items that not only have a long shelf life, but that can also be used on a regular basis. Selecting promotional products that can be used in the kitchen is one of the best ways to
Thursday, August 14, 2014
Hosting a companywide Labor Day event
Labor Day offers the ideal time during which your business can recognize its employees for all the hard work they've completed throughout the year. Companies should be sure to host a themed event to celebrate both consumers and staff members during this holiday, giving them the opportunity to revel in fun company and receive spoils pertaining to your brand. The holiday falls on Sept. 1 this year, so consider holding your celebration on Friday, Aug. 22, or the following Tuesday after
Wednesday, August 13, 2014
4 consumers who love National Golf Month
Few sports are as widely adopted and respected as golf. This national pastime is a favorite among men, women, children and business professionals the world over. While many people partake in this playful sport during the summer months, businesses should encourage consumers to play this August, which marks National Golf Month.There are many consumers who enjoy the sport, but companies looking to reach a particular target market with golf-related promotions should consider the following four
Monday, August 11, 2014
4 creative ways to celebrate Family Fun Month
Fall can be a busy time for families - not only are students and parents adjusting to their back-to-school schedules, but preparations for the upcoming holiday season may cause family members a great deal of stress regarding both planning and finances. For these reasons, it's imperative that families take time for themselves to have a bit of fun every once in a while. This August marks Family Fun Month, or the period during which your consumers should be focusing on quality time
Thursday, August 7, 2014
Preparing for the back-to-school season
Fall is just around the corner. Along with the changing leaves, abundance of apple cider and cooler temperatures, consumers are faced with returning to their normal routines frequently upset by the capricious conditions in summer. Around August and September, children will be returning to school while parents and consumers must get back to the grind, planning their daily commutes around school schedules.Whether your consumers are parents, students or workers, chances are, they will be affected
It's all fun & games: The guide to leisurely promotional products
There are certain promotional products consumers expect to receive from businesses. Items like logo pens, key rings and even promotional drinkware are among some of the most popular products companies frequently purchase to promote their brands. However, there exists a vast range of unique, exciting and engaging products companies can distribute to further spread brand awareness and encourage potential consumers to flock to the business. Organizations should search for items that are not
Tuesday, August 5, 2014
3 ways to integrate promotional products in your social media campaigns
Social networks are some of the most important and influential tools small businesses have at their disposal. While several sites have features specifically tailored to businesses that may cost a small fee to utilize, the majority of these networks are free for companies to join and develop profiles for. Chances are, your business currently manages one or more social networks. Joining these sites and setting up basic profiles are simple, but developing enriching content that will inspire
Monday, August 4, 2014
5 ways to reduce employee turnover
High turnover rates can be disastrous for any company. Businesses that frequently lose employees must deal with a wave of issues, from dedicating more resources to hiring new staff members to increasing the workload on current employees in the interim. While some organizations cannot prevent losing certain workers, there are a few simple ways businesses can reduce voluntary turnover rates.1. Provide praise for good work
Employee recognition is imperative for any successful company. Workers
Employee recognition is imperative for any successful company. Workers
Tuesday, July 29, 2014
4 ways to celebrate your employees this quarter
Recognizing the hard work of your employees is one of the fastest and most effective ways that small business owners can ensure their staff remains loyal and actively engaged with the company. There are many initiatives these executives can undertake to show workers just how much they care, from implementing officewide programs to promoting employee wellness to providing staff members with small gifts to show their gratitude.If you're looking for a reason to throw a celebration in
Thursday, July 24, 2014
Planning the perfect Pinterest strategy
Social networking sites are valuable tools for those working in small businesses, especially for individuals looking to reach a wider consumer base on the Internet. Facebook, Twitter and Instagram present numerous opportunities for executives to post new content and contests specifically catered to consumers.While Pinterest does not have the same user base as some of its larger sister sites, the number of people on the network has risen over the past several years. According to the Pew Research
Wednesday, July 23, 2014
Early bird special: Planning end-of-year promotions
The year may only be half way through, but that doesn't mean your company shouldn't be looking to the future. Instead of waiting until October or November to purchase end-of-year promotions, consider snagging your items early. By choosing your products several months in advance, you may not only ensure your business gets its gifts in time, but also avoid the hassle of ordering promotional products during one of the busiest seasons.Examine the various products your brand could purchase
Monday, July 21, 2014
Developing a healthy workplace for employees
Promoting physical fitness in the office is essential for fostering a healthy environment for all employees. Whether your office is trading donuts for fruit or swapping traditional chairs for exercise balls, there are several innovative improvements that can greatly increase productivity, satisfaction and happiness in the office.As you begin to encourage physical fitness in the workplace, examine the ways you can best promote healthy lifestyles among employees. The benefits of a
Friday, July 18, 2014
Optimizing mobile strategies for small businesses
Smartphones and tablets have revolutionized the realm of small business - from providing easier ways for consumers to connect to their favorite brands to allowing brick-and-mortar stores faster and more efficient ways to protect their data. As technological corporations continue to unveil new advances and mobile devices, people find new ways to implement these devices in their everyday lives.According to a recent study from ComScore, smartphones and tablets account for 60 percent of
Wednesday, July 16, 2014
Thinking outside of the box: Fun promos for the summer
Companies are constantly trying to remain competitive among the vast array of other brands on the market. Certain businesses stand out among the crowd due to quality, service and products - many of which are determined by the marketing campaigns undertaken by the brand.One surefire way to further distinguish your company is by adopting practices unique to your brand, such as developing social media campaigns pertaining to your offerings or distributing promotional products that other businesses
Monday, July 14, 2014
Win big at Myron's photo contests
Do you have a knack for photography? Looking to show off your artistic talent and earn a chance to take home big prizes? You're in luck, as Myron is hosting two separate photo contests open to any individuals with an eye for art and desire to win big.Both contests, which ask people to deliver photographs that adhere to a separate set of standards, are calling for submissions until Sept. 30, 2014. Winners' images will be featured in a series of promotional wall calendars, which may be
Attracting summer travelers and tourists to your business
Summer offers the ideal time during which consumers can travel. People frequently take advantage of the warmer weather by venturing to tropical or beachside locations, as they enjoy spending their days by beautiful bodies of water. Alternatively, bustling cities typically see an influx in tourists, as people use vacation time to visit these large and fast-paced places. Whether your business is situated near a tourist trap or favorite spot for summer travelers, there are a variety of ways
Thursday, July 10, 2014
Tips for organizing a food drive that really delivers
How can you create a food drive that really delivers? We asked hunger-relief leaders and loyal volunteers to share their best tips. Put their ideas to work for you!
Consider a spring or summer drive. “Many folks like to give back during the holiday season, but food banks, food pantries, and soup kitchens are often inundated during that time, and need yelp year-round,” says Noreen Springstead, managing director of WhyHunger, an organization that fights hunger and promotes
Consider a spring or summer drive. “Many folks like to give back during the holiday season, but food banks, food pantries, and soup kitchens are often inundated during that time, and need yelp year-round,” says Noreen Springstead, managing director of WhyHunger, an organization that fights hunger and promotes
Tuesday, July 8, 2014
Tech giveaways can increase employee productivity
There are a number of tactics employers can use to motivate staff members during the work day. Providing employees with incentives that are both useful and interesting is a great way to get workers to complete tasks more quickly and efficiently. Tech giveaways are an ideal option for companies who wish to give workers promotional products that they can use on a daily basis. Additionally, these incentives may be integral for completing tasks for the organization, as there are a variety of
Thursday, July 3, 2014
3 lessons on running a business from our founding fathers
Life, liberty and the pursuit of happiness - our nation was founded on these core elements, which influence everything from how we interact with our fellow man to the way we run our corporations. When our Founding Fathers built this nation, it was upon the premises of equality and hard work - two of the most important things to keep in mind when developing policies and practices for a small business.The American Revolution may have happened in 1776, but the effects have long-stood the test of
Wednesday, June 25, 2014
How promotional products can fuel fusion and guerilla marketing
Fusion marketing and guerilla marketing are terms that can often come up in discussions about marketing mixes, but you may not know how they can apply to your business. These are methods of spreading brand awareness that go beyond traditional tactics.Integrate with peers
Fusion marketing, sometimes called "tie-ins" or "collaborative marketing," is a strategic alliance between businesses to boost visibility without increasing the advertising budget. It's a
Fusion marketing, sometimes called "tie-ins" or "collaborative marketing," is a strategic alliance between businesses to boost visibility without increasing the advertising budget. It's a
Tuesday, June 24, 2014
What does you color selection say about your brand?
A company's logo makes up a large part of brand recognition. There are some logos that are unmistakable and unavoidable. Think of the McDonald's golden arches, Google's multi-colored letters and the sprawling cursive on Coca-Cola products. When designing a logo, a website and official company communications, it's best for branding to stick with the same hue. This should also be the basis for promotional products, among other marketing efforts.Entrepreneur reported on a study
Monday, June 23, 2014
How promotional products fit with social media marketing
Social media marketing is a must-have for businesses these days, but not everyone knows how to use it effectively. Some businesses may not know all of the platforms available and others might not know how to tie them in with already established marketing practices. Digital interaction can even help put promotional products to greater use through contests.According to Entrepreneur, LinkedIn and the market research firm TNS asked decision-makers at roughly 1,000 small and medium businesses
Friday, June 20, 2014
Custom products for summer parties
When people think of custom promotional products, their minds likely go to how businesses use the items for marketing. However, they are also great for special events where guests want personalized gifts or party favors as mementos. Changing the purpose of the products for a more personal use is an easy way to order professional quality gifts that will make the party even more of a hit.Family reunion
Summer is the perfect time to organize a family reunion because kids are off from school and
Summer is the perfect time to organize a family reunion because kids are off from school and
Thursday, June 19, 2014
Planning promotions for the 2014 World Cup
The World Cup has just begun and there is still nearly a month of fast-paced soccer to come. Though most Americans don't care about the sport regularly, it's common to see people get pumped up for World Cup games. The World Cup is like the Olympics in the U.S., but not quite as popular. Sports bars are packed with people cheering for whichever country they're favoring that night and normal television routines are abandoned for the nightly games. With the U.S. win during the
Wednesday, June 18, 2014
4 ways to promote Men's Health Month
Men's Health Month is officially celebrated in June, but it's an important issue year-round. Use this special month to raise awareness for common diseases and illnesses that affect men and boys as a way to promote healthier humans while boosting brand recognition.It's a known fact that women typically live longer than men, but why is that so? It's in part because men tend to avoid doctor's appointments and ignore symptoms, giving illnesses more time to develop. The key
Tuesday, June 17, 2014
How promotional products fit with social media marketing
Social media marketing is a must-have for businesses these days, but not everyone knows how to use it effectively. Some businesses may not know all of the platforms available and others might not know how to tie them in with already established marketing practices. Digital interaction can even help put promotional products to greater use through contests.According to Entrepreneur, LinkedIn and the market research firm TNS asked decision-makers at roughly 1,000 small and medium businesses
How promotional products fit with social media marketing
Social media marketing is a must-have for businesses these days, but not everyone knows how to use it effectively. Some businesses may not know all of the platforms available and others might not know how to tie them in with already established marketing practices. Digital interaction can even help put promotional products to greater use through contests.According to Entrepreneur, LinkedIn and the market research firm TNS asked decision-makers at roughly 1,000 small and medium businesses
How promotional products fit with social media marketing
Social media marketing is a must-have for businesses these days, but not everyone knows how to use it effectively. Some businesses may not know all of the platforms available and others might not know how to tie them in with already established marketing practices. Digital interaction can even help put promotional products to greater use through contests.According to Entrepreneur, LinkedIn and the market research firm TNS asked decision-makers at roughly 1,000 small and medium businesses
Friday, June 13, 2014
10 amazing statistics about promotional products
In a world where social media marketing is king, promotional products may seem old school to some business owners. Though the advertising medium has been around much longer than Facebook or Twitter, it is an extremely valuable and effective way to spread a brand name. It's a sensory medium that lasts much longer than ads on television, in magazines or newspapers.Custom promotional products make up an industry that is constantly expanding the number of items offered.
Thursday, June 12, 2014
Refueling the sales department
One of the most obvious ways to drive revenue up is by increasing sales. In order to make that happen, the sales team must be motivated and dedicated to putting in the necessary effort. If the sales department has seemed lackluster lately, it's time to use management tactics to revitalize the overall attitudes, on both group and individual levels. What to do as a company
For management to increase sales, there needs to be added emphasis on understanding what customers like and what
For management to increase sales, there needs to be added emphasis on understanding what customers like and what
Cutting expenses for small businesses
There isn't a business owner out there who doesn't want to save a bit of money. Though there are probably several areas where a company can skimp on spending, advertising shouldn't be one. Check out these tips for reducing a marketing budget while still giving attention to advertising, as well as ways to cut costs in other areas of business management.Put yourself out there
One way to promote the business is by reaching out into the community. Consider writing an article
One way to promote the business is by reaching out into the community. Consider writing an article
Wednesday, June 11, 2014
Outdoor promotional products by industry
The summer is heating up and hopefully business is as well. Clients and customers are spending more time outside so it's the right time to promote the company through outdoor products. Patrons will find themselves reaching for their favorite new summer gadget and immediately thinking of the brand that's printed right across it. The selection of summer-appropriated items is expansive and there are multiple products to fit every industry. Here are some examples of how these freebies and
Friday, June 6, 2014
Pick the perfect promotional product for summer food celebrations
The month of June is packed with food-related holidays, even if people don't know about them all. According to The Nibble, a specialty food magazine, June is the national month for eight different snacks and meals. These are National Candy Month, National Dairy Month, National Papaya Month, National Fresh Fruit and Vegetables Month, National Seafood Month, National Steakhouse Month, National Turkey Lover's Month and National Iced Tea Month. There are also daily national food holidays
Planning an Independence Day promotion
Independence Day is a celebration of America's independence that pays homage to the signing of the Declaration of Independence back in 1776. When most people think of the Fourth, it conjures images of pool parties, grilling, wearing patriotic colors and explosive fireworks. However, it's also a popular holiday to base sales and promotions on. Branch out from the traditional methods of raising summer sales and consider how promotional products can help get customers in the
Thursday, June 5, 2014
Improving hiring processes to gain quality employees
It's a given that most businesses need high-quality employees to be successful. One way to attract skilled employees is with high-paying salaries but there are other methods to seek out talent without bringing people in who may only be looking for a payday. According to Forbes magazine, employees are a company's greatest asset and competitive advantage. With that in mind, consider how the process of searching for and hiring new people can be revitalized.Highlight the benefits of small
Wednesday, June 4, 2014
Tailoring promotions to Father's Day
Father's Day weekend ushers in a lovely celebration between families as people gather to honor their fathers. It's warm enough to take an outing to the beach or lake, have a cookout or throw a ball around in the backyard. Some dads may want to watch the baseball game together and others may just want some peace and quiet. Whatever the activity of choice, it's a day to pay special attention to the patriarch.The holiday is also an excellent time to reach out to past customers and
Advertising tips for small businesses
Advertising has a litany of benefits, including but not limited to reminding current customers and informing potential customers of a product or service. Investing in advertising can also create and uphold a distinct identity and brand for the company, as well as bolster the reputation. It's a wonderful tool for businesses but it's not a guaranteed way to increase sales or quantity of customers. It must be done well to have an impact.Outline steps to success
The Small
The Small
Friday, May 30, 2014
Create an employee wellness program
"The bottom line: Every dollar invested in the intervention yielded $6 in health care savings," explained the Harvard Business Review in an article about wellness programs in the workplace. The three main benefits of creating an employee wellness program are reducing health care costs for both employers and employees, improving the mental and physical health of employees and enhancing employee satisfaction. World No Tobacco Day falls at the end of May, which can
Connect with customers this summer using custom sunscreen products
Memorial Day is barely in the rearview mirror but the whole summer is still to come. As the season progresses, the sun is going to grow closer, then warmer and more powerful as a result. May 27 marked Sunscreen Day, an unofficial holiday that celebrates sun safety. As customers get ready for vacations, day trips to the beach and outdoor sports, they will appreciate sun safety tips along with custom promotional products that will keep their skin pain-free and protect against skin
Wednesday, May 28, 2014
Attract customers by their sweet tooths
The candy store was one of the most magical places as a child. Rows of brightly colored sweets and chocolate treats that could be purchased with a few dollars of allowance money or as a reward from a proud parent lined the walls for what seemed like miles. Growing up doesn't mean that love for candy has to go away or subside. Remind customers of candy's merits during June, National Candy Month, with custom promotional products.Customer loyalty promotions
There are a few ways to
There are a few ways to
Promoting sun safety with brand awareness
Memorial Day is barely in the rearview mirror but the whole summer is still to come. As the season progresses, the sun is going to grow closer, then warmer and more powerful as a result. May 27 marked Sunscreen Day, an unofficial holiday that celebrates sun safety. As customers get ready for vacations, day trips to the beach and outdoor sports, they will appreciate sun safety tips along with custom promotional products that will keep their skin pain-free and protect against skin cancer.Sunburn
Tuesday, May 27, 2014
June 26 is National Beautician's Day
There are few pleasures in life that measure up to the fabulous feeling after an appointment at the salon or spa. Whether people revitalize their entire look with a fresh cut and color or simply get a trim to keep up their classic style, a visit to the hairdresser or barber can be quite a treat. Everyone enjoys personalized care combined with luxury, and beauticians are the people who deliver that experience.June 26 is National Beautician's Day, a time to show appreciation for
Wednesday, May 21, 2014
Top promotional products to increase your brand awareness in the summer
Promotional products are effective tools for small business marketing thanks to their notable versatility. Happily, now that summer is almost here, organizations can brand themselves through seasonal promotional products that will serve their customers well.
1. Tote bags
Trips to the park or beach are standard for summer weekends. Personalized tote bags will be a common accessory that customers will appreciate and businesses can use to spread their message.
2. Koozies
Summer is the
1. Tote bags
Trips to the park or beach are standard for summer weekends. Personalized tote bags will be a common accessory that customers will appreciate and businesses can use to spread their message.
2. Koozies
Summer is the
Friday, May 16, 2014
May is National Bicycle Month
National Bike Month was established in 1956 by the League of American Bicyclists to celebrate people who love to bike and entice those who don't to join the movement. The benefits of biking are many, from financial to environmental to looking at the neighborhood from a new perspective. Try bringing the two-wheeled spirit to work with organized biking challenges and competitions. If employees aren't convinced, hit them with some of these facts from the League about how biking
Wednesday, May 14, 2014
Bring dental patients in for a summer cleaning
Sweet summertime is approaching and soon the world will be filled with the sounds of lawn mowers, splashing pool water and electric teeth polishers. The last one is assuming patients are reminded that it's the perfect time to stop in for a cleaning while the kids are out of school. Students' schedules are much more open so there is no need to work around the school day or miss any classes. Additionally, college kids are home for a few months so it's a convenient time for
Tuesday, May 13, 2014
Challenge people for Dare Day 2014
Dare Day, a holiday with an unknown past according to Holiday Insights, is celebrated June 1. It's a time to challenge people, daring them to step outside their comfort zone. In an office setting, Dare Day can ignite a company-wide effort for self-improvement. For maximum impact, extend Dare Day throughout June so employees have time to prove their bravery in accepting the dare. It would be fun to create a challenge for the whole office or allow staff members to set their own goals.
Wednesday, May 7, 2014
Teacher Appreciation Week 2014
"The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires," wrote William A. Ward, a renowned American author of articles, poems and meditations. May 5 to May 9 is Teacher Appreciation Week, a time for students, parents and administrators to show how much they appreciate the work teachers do. The holiday was established by the National Education Association and National PTA in 1985 and is always celebrated in the first
Tuesday, May 6, 2014
Attract patrons with Mother's Day promotions and events
Make this Mother's Day a time to engage with customers and clients as they celebrate their moms. A Mother's Day sale may draw in extra business or simply bolster current clients' positive brand perception. Discounted prices aren't the only way for a company to acknowledge all of the hard-working mothers out there. This can be done with organized events and gifts for loyal customers or people who support the business during Mother's Day weekend. Every industry is a
Friday, May 2, 2014
3 ways to celebrate 'May the fourth' at work
May 4 is a special day for Star Wars fans everywhere. Though at first, it seems as if there's no connection between the two, it's all in the verbalization. The holiday came about because "May the fourth be with you" is similar to the famous line, "May the force be with you". May 25 marks the 37th anniversary of the release of "Star Wars: Episode IV - A New Hope" so it should really be a month-long celebration. With that in mind, consider hosting one
Thursday, May 1, 2014
Keeping data safe in small businesses
It seems every week brings another announcement of compromised data, a threat and reality that grows closer as companies rely more heavily on the Internet to conduct business. Some major breaches have caused a media frenzy, such as Target's and Michaels', but surveys show that many small business owners don't consider themselves targets for cyber attack.Ponemon Institute conducted a global cyber-security report with answers compiled from a group of IT security practitioners
Give Mom a meaningful personalized gift this May 11
Mother's Day is an idea that has been around since the 17th century, designed to honor and celebrate mothers and all that they represent. According to mothersdaycelebration.com, it is currently celebrated in over 40 countries worldwide. Mother's Day was declared an official holiday in the United States by President Woodrow Wilson in 1914, when it was determined that the second Sunday in May would be the day to appreciate and spoil moms.
It's a time to reminisce on charming moments from
It's a time to reminisce on charming moments from
Wednesday, April 30, 2014
Marketing for an identified target audience
In the information age, a message can be relayed in millions of ways. Advertising and promoting is only effective if the people receiving the message have a stake in the product or service. Because of this, it's important to carefully consider promotion options before committing to a marketing strategy and launching an advertising campaign.Who and how
Forbes contributor John Hall breaks the process down into three components for consideration. To begin, he suggests looking at the intended
Forbes contributor John Hall breaks the process down into three components for consideration. To begin, he suggests looking at the intended
Tuesday, April 29, 2014
Prepare for patriotic holidays
America's impressive gross domestic product makes it the richest country in the world, monetarily speaking. However, it's equally rich in history and patriotism. As the days get a bit longer and hopefully warmer, it's time to consider how to best acknowledge the upcoming patriotic holidays: Memorial Day, Flag Day and Independence Day. America-themed promotional products are a great way to share nationalism and pride with customers and employees.Memorial Day 2014 is May
Friday, April 25, 2014
Celebrate your mother May 11
Mother's Day is an idea that has been around since the 17th century, designed to honor and celebrate mothers and all that they represent. According to mothersdaycelebration.com, it is currently celebrated in over 40 countries worldwide. Mother's Day was declared an official holiday in the United States by President Woodrow Wilson in 1914, when it was determined that the second Sunday in May would be the day to appreciate and spoil moms.It's a time to reminisce on
Celebrate your mother May 11
Mother's Day is an idea that has been around since the 17th century, designed to honor and celebrate mothers and all that they represent. According to mothersdaycelebration.com, it is currently celebrated in over 40 countries worldwide. Mother's Day was declared an official holiday in the United States by President Woodrow Wilson in 1914, when it was determined that the second Sunday in May would be the day to appreciate and spoil moms.It's a time to reminisce on
Thursday, April 24, 2014
Administrative Professionals' Day 2014
As the work force expanded during and following World War II, secretaries became an essential part of the growing economy. Though traditionally thought of as a job for women during the transition from de facto homemaker, the profession has evolved in title, responsibilities and gender diversity. April 23 is Administrative Professionals' Day 2014, an excellent opportunity to surprise administrative employees with personalized business gifts and present opportunities to expand their
Tuesday, April 22, 2014
Administrative Professionals' Day 2014
As the work force expanded during and following World War II, secretaries became an essential part of the growing economy. Though traditionally thought of as a job for women during the transition from de facto homemaker, the profession has evolved in title, responsibilities and diversity. April 23 is Administrative Professionals' Day 2014, an excellent opportunity to surprise administrative employees with personalized business gifts.The history
National Secretaries Week, the precursor to
National Secretaries Week, the precursor to
Friday, April 18, 2014
Spring cleaning: Fostering a more productive workspace
Along with warm weather, picnic lunches and outdoor activities, the spring season brings along the perfect time to tidy up around the office. Businesses should take advantage of the new season by cleaning not only their physical spaces, but their digital operations as well.Organizing company operations can help improve productivity among employees, as it can provide a cleaner workspace, easier access to documents and more space for workers to conduct their operations.Break out the window
April: Stress Awareness Month
Stress Awareness Month offers an excellent opportunity to discuss stress in the workplace and encourage employees to practice destressing techniques. The Health Resource Network has sponsored Stress Awareness Month since 1992 in an effort to create a national conversation about the effects of stress. The goal is to spread information about why stress is dangerous and how to cope with it. The organization also wants to change misconceptions about stress that are ingrained in
Thursday, April 17, 2014
Ways to ensure your company is #trending
Maintaining an active presence on social media is key to any company's survival. Whether you're sending pictures on Instagram or tweeting updates on Twitter, taking advantage of these social sites can help businesses deliver virtual coupons, send company updates and digitally communicate with consumers. There are several ways to ensure your social presence is at the top of its game, but one of the easiest ways to maximize your reach is by mastering the hashtag.Some of the most popular
Designing an office environment for maximum productivity
Based on the assumption of a 40-hour work week, employees spend nearly 25 percent of a given year at the office. As a result, the appearance and atmosphere of an office is key for employee happiness and retention."Equipment and decor can influence productivity and mood, and the floor plan can facilitate the flow of energy and ideas," contributor Jerry Jao wrote in Forbes.Even if operating on a tight budget, it's important to allocate enough resources to establish a comfortable
Wednesday, April 16, 2014
Focus on existing customers to raise sales margins
The desire to add customers and increase market share is undeniable. On the surface, it seems to be the most logical approach to increase profits. However, according to Forbes, building relationships with current clients is important.Addition and subtraction of clients
Gaining customers is more expensive than maintaining a business agreement with a familiar customer. According to the source, losing a client and simultaneously signing a new contract can still bring profit margins down
Gaining customers is more expensive than maintaining a business agreement with a familiar customer. According to the source, losing a client and simultaneously signing a new contract can still bring profit margins down
Tuesday, April 15, 2014
Embrace Reach As High As You Can Day
Each day offers the chance to work toward personal and professional goals. With Reach as High As You Can Day, April 14, just behind us it's a great time to plan or evaluate achievable goals.Setting and succeeding
When reaching for the stars, a clearly defined objective pinpoints the specific ball of light to shoot for. Determine what can be attained and outline the steps that will bring results. Setting smaller goals and assigning due dates for them can make the ultimate
When reaching for the stars, a clearly defined objective pinpoints the specific ball of light to shoot for. Determine what can be attained and outline the steps that will bring results. Setting smaller goals and assigning due dates for them can make the ultimate
Friday, April 11, 2014
How to throw an Easter-themed party for employees
Easter is a defining holiday of springtime that ushers in thoughts of blossoming flowers and children running through the yard hunting for Easter eggs. However, celebrations aren't just for kids. The Easter season is a great time to remind employees how valuable they are with a themed party and personalized business gifts.Decorations
A common decorative theme for springtime events, especially Easter, is a pastel color palette. Start by dressing up the party space with balloons,
A common decorative theme for springtime events, especially Easter, is a pastel color palette. Start by dressing up the party space with balloons,
Thursday, April 10, 2014
Taking advantage of the latest social network updates
Social networks are integral for connecting companies to their consumers, whether they're sharing the latest updates from their business or offering digital coupons to distribute promotional products. As more people adopt these social media sites in their every day activities, the formats change to meet the rising need of their users.Companies can take advantage of the many apps, features and settings afforded by the websites, but learning how to navigate new updates is essential for
Tuesday, April 8, 2014
Promoting National Poetry Month
National Poetry Month kicks off in April. Organizations that wish to celebrate this occasion have a number of potential activities in which they can participate, ranging from hosting their own companywide poetry contest to volunteering in the community to promote literacy.Companies that wish to take part in service projects should consider venturing to organizations that serve children in the community. For example, visiting local schools or working with nonprofits are great ways
Promoting National Poetry Month
National Poetry Month kicks off in April. Organizations that wish to celebrate this occasion have a number of potential activities in which they can participate, ranging from hosting their own companywide poetry contest to volunteering in the community to promote literacy.Companies that wish to take part in service projects should consider venturing to organizations that serve children in the community. For example, visiting local schools or working with nonprofits are great ways
Promoting National Poetry Month
National Poetry Month kicks off in April. Organizations that wish to celebrate this occasion have a number of potential activities in which they can participate, ranging from hosting their own companywide poetry contest to volunteering in the community to promote literacy.Companies that wish to take part in service projects should consider venturing to organizations that serve children in the community. For example, visiting local schools or working with nonprofits are great ways
Friday, April 4, 2014
Using Vine as a marketing tool
Although it only launched a little over a year ago, the social network Vine has seen a great amount of success among consumers and companies alike. The mobile app started as a simple way for users to share 6-second videos with their friends, but it quickly exploded into one of the most popular applications for marketers to reach potential buyers.While the site does not reach nearly as many users as its parent network, Twitter, it has significantly gained in popularity. In just eight
Thursday, April 3, 2014
Place fitness first at the office
The American Heart Association recently named April 2 as National Walking Day, asking Americans around the country to celebrate by dedicating a small portion of their day to walking. Promoting physical fitness among employees is essential for creating a healthy office environment, whether managers are heading down the street for lunch or asking them to opt for the stairs instead of the elevator. Participating in holidays that encourage employees to walk is a great way to promote healthy
Tuesday, April 1, 2014
Understanding inbound marketing
The traditional marketing process follows a simple formula to attract, convert, sell to and retain consumers. This simple four-step process encompasses a wide variety of selling tactics, from sending direct mail to using word-of-mouth to spread awareness for a brand. While the process has remained generally unchanged for decades, the impact the Internet has had on the marketing world cannot be denied. Companies that primarily use the Web to try and reach consumers practice inbound marketing, a
Monday, March 31, 2014
Celebrating Fun at Work Day
While most people know April 1 as April Fool's Day, companies also celebrate Fun at Work Day at the beginning of this month. Business executives have a number of ways by which they can honor this holiday, from encouraging employees to wear their silliest outfits to playing games all day long. Most work days should be fun, but this holiday allows staff members to embrace their silly sides while still getting their work done.Play games with your employees
Whether the games are
Whether the games are
Friday, March 28, 2014
Pansies, puddles and promotional products
Spring has finally arrived and people around the country could not be happier. With the warmer temperatures comes the perfect opportunity for companies to distribute spring promotional products. Giving colorful, fun items to consumers is a great way for businesses to promote their brands while reveling in the excitement of the season.This season offers the perfect time for people to participate in some of their favorite activities that winter prevented. Companies can help people
Wednesday, March 26, 2014
Why small businesses should use video marketing
Promoting a company on a popular social site - whether it's Twitter or Tumblr - is a great way for companies to easily spread their message to a large audience of followers. While these sites provide the perfect platform on which businesses can post text updates, website links and promotional giveaways, they can also be a great place on which companies can take advantage of one of the most popular new marketing tactics: video.Uploading videos, whether they're high-budget
Tuesday, March 25, 2014
Making the most of your made-up holiday
Holiday celebrations serve as a great excuse for companies to connect employees, consumers and executives under one communal event. Not all individuals recognize the same holidays, but businesses can combat this by creating their own event for everyone to enjoy. March 26 marks this year's Make Up Your Own Holiday Day, which serves as the perfect time during which companies can revel in the joy of whatever they wish.Creating your own celebration allows executives the opportunity to
Friday, March 21, 2014
Tips for creating a marketable website
Websites are crucial to the success of a business. Whether business owners are looking for sites that allow consumers to purchase materials online or simply looking for pages to provide information about the company's operations, these websites can make or break a reputation. Rand Fishkin, the founder of SEOmoz, explained the importance of creating and maintaining a functional, informational and interesting website."For many businesses, a website is the first way that your
Thursday, March 20, 2014
Using social media to boost sales
The impact social media can have on a business is undeniable. These sites have the potential to reach thousands of individuals, whether they're current employees, consumers or potential customers. What a company posts on its profile can affect the way it is perceived by the public, so maintaining an updated, informational and interesting page is essential for the business' online success. Social networks are ripe with marketing opportunities for businesses, from allowing corporations
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