Planning promotions for the 2014 World Cup

The World Cup has just begun and there is still nearly a month of fast-paced soccer to come. Though most Americans don't care about the sport regularly, it's common to see people get pumped up for World Cup games. The World Cup is like the Olympics in the U.S., but not quite as popular. Sports bars are packed with people cheering for whichever country they're favoring that night and normal television routines are abandoned for the nightly games. With the U.S. win during the

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