4 ways small businesses can attract Black Friday crowds

Black Friday is traditionally dominated by big box retailers. Consumers know and trust retail chain brands and line up for hours or even days to be the first ones inside the store and snag that deal they've had their eyes on. Even Cyber Monday funnels most traffic toward sites like Amazon, so where can a small business crack open the Black Friday market and make a buck of their own?It all depends on making the best use of marketing and sales techniques to attract as many shoppers as

Small Business Marketing Blog

Holiday marketing in 140 characters

As you plan your holiday marketing strategy, you'll want to connect with the Twitter followers you've gained over the years. However, it can be tricky to get your company's point across with just 140 character, especially if you're including links and hashtags. Inc. Magazine noted that 55 percent of Twitter users will act on promotions they see on the site, so businesses should consider amping up their presence during the holidays. Here are a few tricks to make the most of

Small Business Marketing Blog

3 ways to boost sales on rainy days

It's no secret that rainy days hurt sales in retail. When the weather is inclement, shoppers would rather stay home than don their rain gear and venture out to the store. However, there are ways you can entice customers into braving the rain. Here are three strategies for boosting your sales when the sky is gray and gloomy.1. Create a welcoming atmosphere
There's no incentive for consumers to come to your business in the rain if they're going to have to carry around a

Small Business Marketing Blog

5 ways to celebrate Small Business Saturday

On the heels of Black Friday is Small Business Saturday, a holiday spearheaded by American Express in 2010. The day has gained the support of politicians and companies around the country and spurred more than $5 billion in sales in 2012. The holiday celebrates the small businesses that make up every community and encourages shoppers to do a bit of local shopping before the holidays.Here are five ways to promote Small Business Saturday and make it a great day for your customers.1. Create a Small

Small Business Marketing Blog

Remember to give thanks to customers and associates during November

There are probably many people who contribute to the continued success of your small business. The Thanksgiving season is the perfect time to let these customers, business partners and staff members know how much you appreciate their support. Here are a few ideas on how you can give thanks during November.Gift for a gift
Get everyone in the holiday spirit by hosting a food drive for the community food pantry. A charitable drive is a great way to boost your brand's reputation and encourage

Small Business Marketing Blog

Promote democracy on Election Day with great custom products

There's no better way to show your company's patriotic spirit on Election Day than with personalized promotional items. This holiday always falls on the Tuesday of the first full week in November, which is Nov. 4, 2014, and it welcomes registered voters to head to the polls and make their voice heard. Encouraging residents to cast their vote for town and state officials is a great way to show that you business is invested in the future of the community. Here are a few ways you

Small Business Marketing Blog

Encourage your employees to personalize their workspace

Your employees spend a lot of time in the office each day, and it can quickly become a chore when the atmosphere is boring. If your staff haven't already spruced up their cubicles or desks, encourage them to do so. As long as they keep their space clean and presentable, there's no harm in a little bit of personalization. In fact, there are a number of notable benefits to having a decorated and welcoming workspace.Benefits of baubles
A bare cubicle can become exhausting

Small Business Marketing Blog

4 easy ways to retain patients at your medical practice

Whether you're a doctor, dentist or medical specialist, it's important to ensure that your patients are satisfied and will continue to come to your practice. If you've had a concerning number of customers leave your business, you might want to make some changes to increase your retention rate. Use these four easy steps to provide a great experience for your patients.1. Multiple appointment reminders
Sometimes your patients might be missing their appointments simply because they

Small Business Marketing Blog

5 tips for planning end-of-year company events

The beginning of November is the ideal time to start planning your company's holiday or end-of-the-year party. You may think you have ample time, but remember that the winter season is busy, not only for your employees, but for other companies as well. Don't wait until last minute to call a venue or caterer, or else you might end up out in the cold.Use these five tips to get ahead on your party planning and hold an awesome bash.1. Use last year's feedback
If a holiday

Small Business Marketing Blog

Help customers prepare for winter nights with lighted promotional items

As the winter solstice quickly approaches, your customers will find themselves turning on lights earlier and taking out the trash in the dark. On the shortest day of the year, there's usually just nine hours of sunlight. Chances are that people in your community could use an extra flashlight around the house during these short days. If you're looking for a useful promotional item to give away this winter, consider purchasing some lighted products that will help your customers

Small Business Marketing Blog

Get a jump on holiday marketing with 5 easy tips

If you want to boost sales at your business this holiday season, don't wait until the last minute to create a marketing strategy. Plan your seasonal events and promotions early to ensure that your business will have a leg up on competitors. If you're not sure where to start, use these tricks to get your marketing plan underway.1. Plan kid-friendly events
When planning holiday party or event, the U.S. Small Business Administration recommended focusing on the kids in your community. You

Small Business Marketing Blog

Be there for your customers during holiday travels

As the holiday season draws closer, your customers are likely making travel plans to visit friends and family in the coming months. In addition to holding holiday promotions, your business can build brand loyalty by being a helpful resource during the popular travel season. Use these methods to help your customers make the most of their seasonal getaways.Post travel tips on your website
One way to get customers to visit your website or social media pages during the holidays is to post useful

Small Business Marketing Blog

Customers agree: Myron boosts business!

Myron is dedicated to providing high-quality promotional products that will help boost brand awareness for your business. There are customized items for every occasion imaginable and everything is backed by Myron's risk-free 100 percent satisfaction guarantee. Using these great promotional items will give your business a leg up on competitors by showing that you care about your clients. Myron products also demonstrate that your business is dedicated to providing the best quality

Small Business Marketing Blog

8 helpful YouTube channels for business owners

Whether you're just starting out as an entrepreneur or have a specific growth goal for your company, YouTube is a great resource for you. On this social media site, you can search for how-to videos, expert advice or stories about similar businesses. There are so many videos on YouTube that it can be hard to find quality clips sometimes. If you're new to the site, use these eight channels as a jumping off point for finding business advice, tactics for social media and best

Small Business Marketing Blog

4 consumers who love National Golf Month

Few sports are as widely adopted and respected as golf. This national pastime is a favorite among men, women, children and business professionals the world over. While many people partake in this playful sport during the summer months, businesses should encourage consumers to play this August, which marks National Golf Month.There are many consumers who enjoy the sport, but companies looking to reach a particular target market with golf-related promotions should consider the following four

Small Business Marketing Blog

How to establish an employee recognition program

Recognizing the hard work that your employees do every day has a number of benefits for small businesses. Forbes magazine explained that companies that make a point to thank their employees have better atmospheres and a 30 percent lower turnover rate. Many small business owners may think that a recognition program will exceed their budget, but it doesn't have to be based on monetary rewards - small acts of thanks or promotional items are widely used for recognition."Recognition

Small Business Marketing Blog

Cater to environmentalists with eco-friendly promotions

If your small business has green practices, you should be marketing to the environmentalists in your community. When it comes down to choosing a company to patronize, many environmentally conscious consumers will choose a business with that takes steps to be eco-friendly over a competitor. All Business noted that 70 percent of consumers will choose a green product if it is readily available. If you want to build brand awareness with environmentalists in your community, consider

Small Business Marketing Blog

Tips to declutter your home and office

It's hard to be productive when your home or office is filled with needless objects. Clutter is distracting, as all the items are competing for your attention and clogging up your view. It can also make it hard to find the papers and objects you need because they get buried. Decluttering your house or office is a big task, especially if you've let it get out of hand, but it's an important step toward regaining your productivity and optimizing your workflow. Follow these

Small Business Marketing Blog

3 ways to market your construction company

If you've started a new construction company or are looking to attract new customers to your existing business, you're probably thinking about ramping up your marketing efforts. However, advertising for a service-based industry like construction is different than marketing a physical product. To make the most of your budget, consider using these strategies to spread the word about your company.1. Promotional products
A great promotional product can help build brand awareness

Small Business Marketing Blog

Celebrate Halloween with branded promotional items

A spook-tacular Halloween celebration is the perfect way to connect with new customers. Both adults and children are more than happy to dress up and snack on candy come the end of October, so take advantage of this marketing opportunity for your small business. There are lots of great promotional products that are perfect to give away during the weeks before Halloween. Hand out goodie bags
If your office is located on a busy street, stay open late on Halloween to hand out goodies to

Small Business Marketing Blog

Honor an educator for World Teachers' Day

Oct. 5 is dedicated to selfless teachers around the globe. World Teachers' Day was established by the United Nations Educational, Scientific and Cultural Organization to celebrate the educators who share their knowledge with students of all ages. It also raises awareness about the need for teachers around the world. Educators play a huge role in the community, so show your thanks this year on World Teachers' Day. Here are some ways that you and your business can acknowledge the work

Small Business Marketing Blog