Promotional products are excellent tools for increasing a business' visibility. Functional gifts put an advertisement right into a consumer's possession, and have the potential to last a long time. This consistent presence is unobtainable with other marketing medium such as commercials and direct mail.
The Baltimore chapter of the American Marketing Association (AMA) recently reported that one of the key reasons promotional items are so effective is their ability to constantly deliver
Sunday, September 30, 2012
Advertising to holiday travelers
Vacations are usually cheaper when booked in advance. Travelers are always searching for the best deal so their trip won't be too expensive. According to USA Today, the best prices for airfare are usually posted about eight weeks before departure. This means that holiday vacationers will soon be looking into making their travel arrangements. Promotional products can help a travel agency raise its visibility so consumers know where to go to plan their trip.
Brand awareness needs to be
Brand awareness needs to be
Keeping cars in the garage
Americans are holding onto their cars longer as they attempt to save money and avoid high payments for a new vehicle. According to a survey conducted by AutoMD, a database for mechanics' prices and automotive maintenance instructions, over 78 percent of the drivers polled have kept their cars for over 10 years. Of these respondents, 47 percent said they are unable to purchase a new vehicle but can afford to have most issues fixed.
Garages are seeing more customers as cars age and begin to
Garages are seeing more customers as cars age and begin to
Saturday, September 29, 2012
Spooky promotional products for Halloween
Halloween has become more popular over the last few years. According to 2011 estimates from the National Retail Federation (NRF) and BIGResearch, spending for the holiday increased 9 percent over 2010 to reach $6.86 billion. Small businesses can leverage Halloween's increasing profile by tying promotional products to October's last day.
Companies can give away spooky gifts to capitalize on the spirit of the holiday. Timely promotional items can create more business in the short-term
Companies can give away spooky gifts to capitalize on the spirit of the holiday. Timely promotional items can create more business in the short-term
Getting a jump on next year's marketing
While a new school year is just beginning, the actual year is coming to a close. Consumers are going to start purchasing calendars to keep themselves on schedule. A business that meets this demand early with promotional calendars can create a yearlong marketing campaign.
For small business-to-business companies, giving away functional office gifts could be the key to raising visibility among potential clients. Associates are busy and may have a difficult time staying on schedule. Instead of
For small business-to-business companies, giving away functional office gifts could be the key to raising visibility among potential clients. Associates are busy and may have a difficult time staying on schedule. Instead of
Dealing with cooler temperatures
Every year it seems like summer arrives later only to leave earlier. Autumn brings multi-colored leaves, apple picking and rapidly cooling temperatures. Everyone will be bundling up and trying to stay warm as the short march to winter begins in fall.
Accuweather's seasonal forecast doesn't show much snow arriving in the United States until later this autumn, but the summer's mild temperatures aren't expected to last much longer, either. Small business owners and managers can
Accuweather's seasonal forecast doesn't show much snow arriving in the United States until later this autumn, but the summer's mild temperatures aren't expected to last much longer, either. Small business owners and managers can
Friday, September 28, 2012
Don't fall behind in promotional marketing
Every seasonal change brings opportunities for business owners to redesign their promotional products. Though giveaways reinforce brand recognition for a longer period of time than other advertising platforms like emails and flyers, creating relevant marketing campaigns help establishments maintain visibility. Companies can give away promotional gifts that are in line with some of consumer's favorite parts of autumn to increase brand awareness.
The easiest way to develop promo items for
The easiest way to develop promo items for
Directing consumers to home repairs
Autumn means that winter is right around the corner and homeowners are preparing to batten down the hatches for a stormy season. It's important for contractors to stay ahead of the demand and ensure that their businesses will be contacted when consumers are ready to winterize their residences.
Various professionals are called for their services in order to ensure a house is ready for winter - heating, venting and air conditioning (HVAC) technicians are needed to ensure furnaces and pipes
Various professionals are called for their services in order to ensure a house is ready for winter - heating, venting and air conditioning (HVAC) technicians are needed to ensure furnaces and pipes
3 ways promotional items increase brand awareness
Promotional advertising's goal is to raise a company's visibility. Creating and developing an effective marketing strategy will increase brand awareness and generate business. Owners have a great deal of advertising options, and many have found that promotional giveaways are effective tools for heightening long-term exposure.
Handing out branded gifts puts an advertisement directly in consumers' hands. These marketing campaigns have some advantages that other platforms can't
Handing out branded gifts puts an advertisement directly in consumers' hands. These marketing campaigns have some advantages that other platforms can't
Thursday, September 27, 2012
How to use promo calendars effectively
The year's end means it's time for small business owners to start developing next year's marketing campaigns. Promotional wall calendars can create long term exposure for a brand, but figuring out how to effectively use the gift will raise a company's visibility even higher.
Make it colorful
Plain calendars can become easy to ignore - they become another decoration a consumer sees every day. Owners should make their promotional products stand out to draw attention every
Make it colorful
Plain calendars can become easy to ignore - they become another decoration a consumer sees every day. Owners should make their promotional products stand out to draw attention every
Capitalizing on increased car sales
The good news for the auto industry is that business is on the rise. According to Urban Science, consumers are buying more vehicles than in recent years. The company's vice president of retail channel solutions John Frith said in a statement that, "dealers are making a profit for the first time in more than three years without having to rely on their service departments to do so."
Owners should develop marketing strategies to capitalize on increased consumer spending. Promotional
Owners should develop marketing strategies to capitalize on increased consumer spending. Promotional
Increasing brand exposure through autumn-themed gifts
Promotional products that tie a company to what people love best about fall are great for creating brand awareness. Business owners who are savvy enough to give away gifts that address consumers' autumnal needs will increase their visibility even further.
Figuring out which promotional items have the most functionality during the new season is as simple as thinking about the changes fall brings - chilly temperatures, stormy weather and shorter days. Marketers should give away branded tools
Figuring out which promotional items have the most functionality during the new season is as simple as thinking about the changes fall brings - chilly temperatures, stormy weather and shorter days. Marketers should give away branded tools
Subscribe to:
Posts (Atom)