Understanding inbound marketing

The traditional marketing process follows a simple formula to attract, convert, sell to and retain consumers. This simple four-step process encompasses a wide variety of selling tactics, from sending direct mail to using word-of-mouth to spread awareness for a brand. While the process has remained generally unchanged for decades, the impact the Internet has had on the marketing world cannot be denied. Companies that primarily use the Web to try and reach consumers practice inbound marketing, a

Small Business Marketing Blog