Wednesday, April 22, 2015

Boost employee productivity through vacations and outings this summer

As a small-business owner, you need to be dedicated to improving your company every single day. Whether this involves showing up at the office at the crack of dawn to chase down suppliers on the phone or cruising across the state to meet the biggest clients in your portfolio, some days as the head of a small company can make it seem like taking just one day off could mean the end of profitability.While you might be able to burn the candle at both ends, your employees might not have the

Small Business Marketing Blog

Tuesday, April 21, 2015

Show educators you care on National Teacher Day

No matter the grade level, being a teacher is a difficult job. As federal budgets keep getting slashes, educators contend with shrinking funding for books, classroom supplies and field trips. Add in swelling class sizes and you've got a profession that doesn't seem to offer many benefits. However, teachers continue to show up day after day, putting their hearts and souls on the line for their students.That's why educators at every level deserve appreciation on May 5,

Small Business Marketing Blog

Tuesday, April 14, 2015

3 ways to boost lead generation through social media

When you're buried in all the paperwork and real-world logistics of running your small business, you might question the value of messing around on your company's Facebook or Twitter profile. After all, making sure you have enough product on the shelves or that your clients are all happy with their service is the first step on the long road to entrepreneurial success. However, neglecting social media can rob your small business of a crucial and potentially torrential lead

Small Business Marketing Blog

Thursday, April 9, 2015

What you need to know about National Celiac Awareness Month [VIDEO]

TranscriptAnybody involved in the health or food production industry has had to deal with celiac disease over the past few years. According to the Celiac Disease Foundation, nearly 1 in every 100 people are born without the ability to metabolize the carbohydrate gluten. National Celiac Awareness Month is an excellent time for physicians and nutritionists to educate their patients on all the dietary tips they need to manage celiac disease.One of the hardest things about promoting a gluten-free

Small Business Marketing Blog

Tuesday, April 7, 2015

Educate and protect your customers on National Melanoma Monday

With warmer weather right around the corner, even your small business might be filled with talk of outdoor activities and plans for summer fun. Between cookouts, hiking trips and sports, there's no shortage of things to do once the sun makes the days longer, hotter and brighter.However, more time spent outside means that your customers might not be adequately protected from the dangers of radiation from natural light. National Melanoma Monday is May 4, and all small

Small Business Marketing Blog

Friday, April 3, 2015

Give the gift of convenience during National Nurses Week [VIDEO]

TranscriptNurses are some of the hardest working people on the planet, but that doesn't mean they get the help or recognition they deserve. That's why every business focused on health and wellness should take some time during National Nurses Week May 6th to the12​th to make these health care professionals' lives feel as appreciated as they should.Your nurses are the life-blood of your organization; help them stay at the top of their game with Myron's 1-ounce Personalized Hand Sanitizer Gel

Small Business Marketing Blog

3 essential steps for new small businesses

It's the quintessential story of the American Dream: After working as a regular employee for a few years, you've gathered enough experience that you think it's time you took off on your own and started a small business. Sure, the odds might be against you, but just because something is difficult shouldn't mean you don't give it your best shot.However, if you don't approach the first few months and years of running your small business with marketing in mind, you

Small Business Marketing Blog

Wednesday, April 1, 2015

Promotional products cost less, do more than digital marketing [VIDEO]

TranscriptAs a small-business owner, you need to make every dollar count. But when it comes to marketing your brand to your customers, it can seem like social media, TV ads or radio spots are the only ways to go.If you really want to get the most bang for your buck, you'll want to purchase promotional products instead. On average, promotional products cost just 0.6 cents per impression - much lower than 1.8 cents for a national magazine ad or 2.4 cents for a TV commercial.What do you get for

Small Business Marketing Blog

Low-budget marketing techniques don't have to be low impact [VIDEO]

TranscriptSmall businesses usually have to make due without the deep pockets of big-box stores, and if you don't want to sacrifice on the quality of your products or services, you'll probably end up pulling back on funding for marketing.Just because you don't have millions to spend on Facebook advertising doesn't mean you should throw in the towel, though. In fact, spending your money as efficiently as possible may generate more traffic than a large and clumsy social media campaign.Spend your

Small Business Marketing Blog

Start your spring marketing campaign now [VIDEO]

TranscriptSome parts of the country aren't out of the winter doldrums yet, but if your small business is about to turn the corner into spring, it's might be time to start focusing on attracting customers before the weather heats up.In fact, the sooner you start, the better. The warmer months of March and April typically bring customers out of their homes and boost monthly sales by more than 5 percent.How can you make customers notice your store after a long winter? Myron has a long line

Small Business Marketing Blog