Thursday, October 31, 2013
Students trying to ban plastic bottles
Both college and middle school students are doing their part to get plastic water bottles banned. According to the Golden Gate Express, the Green Initiative Fund, a student group at San Francisco State University, wants to prevent the single-use containers from being sold on campus. Cameron Bingley, sustainability manager for the Cesar Chavez Student Center, believes that waste is the main reason why plastic bottles should be banned. "The bad thing about single use plastic
Wednesday, October 30, 2013
Promotional giveaways help yogurt shop celebrate opening
A chain restaurant will use promotional giveaways to celebrate the grand opening of its new location. The Tampa Tribune reports that Yumz Gourmet Frozen Yogurt will hold a special event when it opens its first Florida establishment on Nov. 1. The eatery plans to give free cups of yogurt to its inaugural 30 customers, beginning at 11:30 in the morning.Yumz is also collaborating with a local radio station to add excitement to the proceedings. According to the news source, WILD 94.1 will be on
Tuesday, October 29, 2013
Snapchat: Your next great marketing tool
There are many social networks that small business owners think of as reliable marketing tools. Facebook and Twitter immediately come to mind, while Pinterest and LinkedIn receive attention depending on an establishment's target audience. However, company leaders can't afford to ignore other valuable outlets, even if they seem like they were designed exclusively for consumers. For instance, Instagram was developed for personal picture sharing, but has since become a go-to advertising
Monday, October 28, 2013
Promotional items help school combat substance abuse
Promotional items have the power to raise awareness for important issues like substance abuse. Recently, schools and organizations in the Upper Peninsula of Michigan used the products to support Red Ribbon Week, according to ABC 10. Marquette County Substance Abuse Prevention Coalition gave educational institutions giveaways and information to help combat abuse among students. At Westwood High School, Larry Boburka, a guidance counselor, explained that informative games were played."The
Promotional items drive customers to online resources
Two power utility districts recently used promotional giveaways to celebrate Public Power Week. According to the Wenatchee World, Chelan and Douglas County PUDs recognized the week earlier this October alongside 2,000 public utilities from around the United States.To support Public Power Week, Oregon Scientific donated weather radios. The firms planned to give the items away through a contest, which required Douglas customers to enter online and join the new online billing system. Meanwhile,
Friday, October 25, 2013
Winter is coming - Why promotional flashlights make great gifts as the days get shorter
As the Starks from George R.R. Martin's series "A Song of Ice and Fire" are wont to remind everyone, "winter is coming." Once the season arrives, Jack Frost brings his frigid temperatures and unrelenting blizzards. Winter also means that daylight will be in short supply as the sun will rise later and set earlier than it does during the rest of the year. Other characters from Martin's books have been quick to point out that "the night is dark and full of
Thursday, October 24, 2013
Grocery store holds promotional giveaway to celebrate anniversary
Many businesses hold promotional giveaways in order to celebrate special occasions. According to the Tampa Tribune, the Whole Foods Market in Carrollwood, Fla., will do just that as it recognizes its first anniversary. The grocery store plans to distribute free samples and special prizes, as well as host fun games. On November 2, there will be anniversary cake for customers as well, and goodie bags for the first 100 patrons to arrive at the establishment. The following day will
Restaurant uses promotional giveaways for customer appreciation
Promotional giveaways serve many functions. Their primary purpose is to help businesses establish a long-term marketing presence. One secondary element is to act as gifts for customers to show how much a company appreciates them. One restaurant in Herkimer, N.Y., is using a similar tactic to achieve that second objective. According to WKTV, a local NBC affiliate, Denny's plans to give free meals to patrons who visit the eatery on the first day its open since it was closed for 11
Wednesday, October 23, 2013
Prepare for basketball season with promotional items
In a few days, the NBA will tip off a new season. Professional basketball will resume on October 29, and fans are anxious to see whether the Miami Heat can win a third consecutive title or a new team will rise to the occasion to dethrone the champions.Interest in the NBA has been growing in recent years, according to viewership data. The New York Times reports that an average of 17.7 million viewers tuned in to watch the Heat play the San Antonio Spurs in the finals. Game 7 had the largest
Tuesday, October 22, 2013
Turning Instagram into a marketing channel
While promotional giveaways will always be popular and effective for generating brand awareness, small businesses always have to capitalize on new digital outlets like Instagram to stay competitive in an increasingly crowded marketplace. The social network is dedicated entirely to visual content so company leaders need to find ways to incorporate videos and pictures into their advertising campaigns. Below are some tips entrepreneurs can follow in order to turn Instagram into one of their best
Monday, October 21, 2013
Start planning year-end events
October marks the beginning of the year's fourth quarter, which means that 2013 is rapidly hurtling toward its conclusion. In a few short months, New Year's Eve will arrive and everyone will have to hang their new calendars for 2014. This means that small business owners have to start making preparations to ensure that they can end the year with a bang, not a whimper. Company leaders need to find creative plans for their promotional giveaways over the next two months. To
Friday, October 18, 2013
Great American Smokeout in November: Promotional items can help spread awareness
Smoking remains all too common in the United States. According to a 2012 study conducted by Centers for Disease and Prevention, 19 percent of American adults smoked in 2011. This was only a 0.3 percent decrease from the previous year. Additionally, the rate of people who smoked between one and nine cigarettes per day increased from 16.4 percent to 22 percent. Fortunately, many activists and local government agencies are stepping up to combat this issue. Community Impact Newspaper reports
Thursday, October 17, 2013
Mastering social media marketing
Social media is one of the most powerful marketing tools available to small business owners. Any entrepreneur can pick a social network, make a profile and start adding content to interest consumers. Because the resource is so essential to an organization's success in today's increasingly digital age, owners need to master the craft. The following are some helpful tips company leaders should use to perfect their social media marketing strategies. The importance of a
Wednesday, October 16, 2013
3 great November holidays for promotional giveaways
October is sadly racing toward its conclusion, which means small business owners have to start looking ahead to November to decide when to schedule their next promotional giveaways. While the 11th month of the year's biggest holiday is Thanksgiving, there are some other celebrations that entrepreneurs should consider when picking days for their marketing events. Read on for three great November holidays for your next giveaway. National Author's Day
According to the
According to the
Tuesday, October 15, 2013
Chiropractors should market themselves on World Spine Day
October 16 is World Spine Day, which is dedicated toward combating spinal health issues. According to WorldSpineDay.org, the awareness day was created in 2012 because it "was not as centrally coordinated as World Arthritis Day or World Osteoporosis Day and for this reason it has received less attention." This is a great opportunity for chiropractors to reach out to their current patients and generate new leads. The entire day is designed to combat many of the issues that
Monday, October 14, 2013
Why promotional items and direct mail are a perfect match
Promotional items can be combined with almost any other marketing tool so small business owners can generate synergy between their resources. While it may seem easiest to pair sponsored products with social media, they can also work well with an analog channel like direct mail. Advertising with cards and letters might seem outdated, but the strategy can still be effective. As consumers are inundated with emails and social media updates, it can be difficult for companies to stand out in a
Friday, October 11, 2013
Incorporating Halloween into a marketing campaign
The spookiest holiday of the year is drawing closer and closer. Every day that passes is another one closer to Halloween, and while fewer people plan to celebrate it this year, it's still a remarkably popular day overall. According to the National Retail Federation, "158 million consumers will participate in Halloween activities, slightly less than the survey high of 170 million people last year." Matthew Shay, president and CEO of the NRF, believes that the slight decline
Thursday, October 10, 2013
College radio station uses promotional items for month-long event
Promotional items aren't just effective advertisements for small businesses as they can also help other organizations like college radio stations. The Shorthorn reports that UTA Radio, the official station at the University of Texas at Arlington, will distribute small gifts to generate interest in its Rocktober campaign.The event will run through the end of October and features local bands who are trying to make waves in the music industry. The news source explains that the radio station
Wednesday, October 9, 2013
How to turn social media marketing into sales
Social media can be a great way for a business to increase its presence in the digital space. Companies can use various networks to connect with consumers and start ongoing dialogs with them. Many social networks offer tools to help organizations generate buzz and direct followers to e-commerce sites. While that can be beneficial, there's no guarantee that social media marketing campaigns will lead to increased sales. Small business owners have to find ways to capitalize on their
Tuesday, October 8, 2013
What themes work best for promotional giveaways?
Many customers enjoy promotional giveaways because they're fun events. It can be refreshing to visit an establishment in the midst of an entertaining gathering, especially if the company decided to use an interesting theme. Adding a motif to an event can go a long way toward ensuring that it stands out from others. Many organizations rely on themes to ensure that consumers will actually want to participate. For instance, Pollo Tropical will hold a grand opening
Monday, October 7, 2013
The power of pink - how promotional items can raise breast cancer awareness
The National Breast Cancer Foundation hosts Breast Cancer Awareness Month every October to ensure that the public understands how widespread the disease is and its effects on victims. According to the American Cancer Society, approximately "232,340 new cases of invasive breast cancer will be diagnosed in women."While new treatments have helped combat the illness, the mortality rate remains high. The ACS reports that breast cancer is second only to lung cancer in terms of cancer death
Friday, October 4, 2013
Top 5 promotional items for October
October has finally arrived and autumn is in full swing. The new season brings about a great deal of change, especially in nature as the weather is starting to get a bit chillier and leaves turn new colors before they fall to the ground. Of course, the new month also means that small business owners should consider updating their marketing plans. To that end, the following is a look at the top five promotional items for October. Anti-Slip Mobile Phone Stand
Smartphones are everywhere
Smartphones are everywhere
Wednesday, October 2, 2013
Promotional items add personality to trade show exhibits
Businesses are always looking for ways to stand out from the competition at trade shows. Many conventions include dozens of exhibitors so it can be difficult for a single company to differentiate itself from everything else. One way to achieve this objective is to distribute unique promotional products to attendees. According to the Trade Show News Network, promotional items help organizations establish personalities for their brands and build themes. This approach is particularly
Tuesday, October 1, 2013
Retailer uses promotional giveaways for grand opening ceremony
Even retailers with a national presence rely on promotional giveaways to generate excitement among consumers. For instance, Five Below recently distributed promotional marketing products during the grand opening ceremony of its new location in Athens, Ga., according to the Athens Banner-Herald.The first 300 customers who visited the store received sponsored t-shirts from the retail outlet. The store also planned to distribute other promotional items during its first weekend. Additionally, hot
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