Incorporating Halloween into a marketing campaign

The spookiest holiday of the year is drawing closer and closer. Every day that passes is another one closer to Halloween, and while fewer people plan to celebrate it this year, it's still a remarkably popular day overall. According to the National Retail Federation, "158 million consumers will participate in Halloween activities, slightly less than the survey high of 170 million people last year." Matthew Shay, president and CEO of the NRF, believes that the slight decline

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