The NASCAR season kicks off this weekend with the Daytona 500. The sport is one of the most popular competitions in the United States, and its loyal following is only growing. According to USA Today, the broadcast ratings for the qualifying races at Daytona were up 11 percent over last year's numbers. Small business owners should capitalize on the popularity of NASCAR by holding promotional giveaways throughout the season. The races last until November, so there are plenty of
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