The goal of every marketing campaign - from distributing promotional items to updating social media pages - is to increase business. Unfortunately, without effective strategies, it's difficult for small business owners to attract consumers.
The most important feature of every marketing plan is the end goal. You should always have a target in mind when you introduce new advertisements. There are two primary benefits to having an specific goal - metrics and growth. You can effectively
Monday, December 31, 2012
Organizing a promotional event
Promotional events can help you direct consumer traffic to your business. Customers are frequently drawn to special events like discounts and promotional giveaways, and might be more inclined to make purchases if they're receiving a deal or a small gift.
An event is a break from the everyday routine and requires some special preparations. There are some basic considerations you should always make before holding a promotional event in your establishment.
Define your goals
It's
An event is a break from the everyday routine and requires some special preparations. There are some basic considerations you should always make before holding a promotional event in your establishment.
Define your goals
It's
Organizing a promotional event
Promotional events can help you direct consumer traffic to your business. Customers are frequently drawn to special events like discounts and promotional giveaways, and might be more inclined to make purchases if they're receiving a deal or a small gift.
An event is a break from the everyday routine and requires some special preparations. There are some basic considerations you should always make before holding a promotional event in your establishment.
Define your goals
It's
An event is a break from the everyday routine and requires some special preparations. There are some basic considerations you should always make before holding a promotional event in your establishment.
Define your goals
It's
Friday, December 28, 2012
Stretching a marketing budget
Small business marketing is essential, but it can be expensive. Bloomberg Businessweek recommends that companies in the service industry should spend more than 5 percent of their revenue on advertisements. The news source also notes that some start-ups frequently use up to 15 percent of their profit margins on marketing.
A well-honed marketing campaign doesn't have to break your budget. You can still be frugal and raise your business' visibility by developing creative distribution
A well-honed marketing campaign doesn't have to break your budget. You can still be frugal and raise your business' visibility by developing creative distribution
How to design a logo
Your logo is the most important feature on all your promotional items and advertisements. Without corporate imagery, consumers can't develop brand recognition, which hamstrings the effectiveness of your marketing materials.
Logo design isn't an exact science, and it is subject to aesthetic preferences. Remember, your logo should always have a professional appearance because it is a reflection of your business. If your company image seems amateurish, consumers may develop a negative
Logo design isn't an exact science, and it is subject to aesthetic preferences. Remember, your logo should always have a professional appearance because it is a reflection of your business. If your company image seems amateurish, consumers may develop a negative
Wednesday, December 26, 2012
The color of unique promotional productions
The goal of distributing unique promotional products is to raise a business' visibility. Consumers may use logo-emblazoned gifts in everyday situations and develop brand recognition, which can lead to new patronage.
To truly capitalize on the potential of branded items, small businesses must find ways to make their giveaways stand out from the competition. Color is one of the most important features when it comes to drawing attention to certain items and making logos memorable to
To truly capitalize on the potential of branded items, small businesses must find ways to make their giveaways stand out from the competition. Color is one of the most important features when it comes to drawing attention to certain items and making logos memorable to
Monday, December 24, 2012
Promotional gifts for winter
Winter isn't coming - it's here. The Old Farmer's Almanac writes that December 21 is the earliest first day of winter since 1896. Accuweather predicts that the season will be particularly stormy, and many states will see above-average snowfall and below-average temperatures.
Some consumers aren't prepared for the new season and will be caught off guard by the cold weather. Small business owners can distribute unique promotional products to help their customers enjoy the
Some consumers aren't prepared for the new season and will be caught off guard by the cold weather. Small business owners can distribute unique promotional products to help their customers enjoy the
It's (not) the end of the world as we know it
December 21 is the end of a major cycle in the Mayan Long Count Calendar, and some people believed it would also bring the end of the world. Fortunately, the prediction didn't come true. Alfonso Ek, a Mayan priest, told USA Today that the apocalypse wouldn't occur, but the message fell on a suprisingly sizable number of deaf ears.
Global annihilation is on many consumers' minds. The National Geographic Channel even produces a reality TV series titled "Doomsday
Global annihilation is on many consumers' minds. The National Geographic Channel even produces a reality TV series titled "Doomsday
Thursday, December 20, 2012
Promotional products by industry: Health & Beauty
The beauty industry is one of the most competitive and lucrative markets in the United States. Clients are loyal to their favorite spas and salons, even when times are tough financially. According to the Professional Beauty Association (PBA), only 130 businesses in the sector closed in 2008 and 2009 - the height of the recession.
Spa and salon owners should show appreciation for their customers to retain business. Personalized business gifts and letters can help establishments thank clients for
Spa and salon owners should show appreciation for their customers to retain business. Personalized business gifts and letters can help establishments thank clients for
Myron Employees Open Their Hearts This Holiday Season
The holidays are the season of giving, and Myron Corp. has celebrated that spirit by participating in the Angel Program for the last 10 years. The charity, which is sponsored by the Salvation Army, collects gifts for needy children who might not otherwise receive any presents for the holidays.
In 2011, Myron's employees donated enough gifts for over 350 children. More than 40 workers participated this year and gave multiple presents. The toys and gifts will be distributed later this week and
In 2011, Myron's employees donated enough gifts for over 350 children. More than 40 workers participated this year and gave multiple presents. The toys and gifts will be distributed later this week and
Wednesday, December 19, 2012
The Angel Program
The holidays are the season of giving, and Myron has celebrated that spirit by participating in the Angel Program for the last 10 years. The charity, which is sponsored by the Salvation Army, collects gifts for needy children who might not otherwise receive any presents for the holidays.
In 2011, Myron's employees donated enough gifts for over 350 children. More than 40 workers participated this year and gave multiple presents. The toys and gifts will be distributed later this week and
In 2011, Myron's employees donated enough gifts for over 350 children. More than 40 workers participated this year and gave multiple presents. The toys and gifts will be distributed later this week and
Using QR codes
Mobile marketing is becoming an increasingly important part of business. Consumers are going online via their smartphones and tablets, and companies must optimize their advertisements for these devices. Quick Response (QR) codes are digital watermarks that owners can print on almost any marketing tool to direct customers to web content.
QR codes are becoming increasingly popular. Biz Report recently wrote that Nellymoser, a company that developed a code-reading app, found that the response rate
QR codes are becoming increasingly popular. Biz Report recently wrote that Nellymoser, a company that developed a code-reading app, found that the response rate
Tuesday, December 18, 2012
Attracting last-minute shoppers with promotional giveaways
The holiday season is almost over, which means that last-minute shoppers are looking for gifts. In a recent survey, Lands' End found that 30 percent of respondents didn't buy any presents during the first few weeks of December. Consumers who got an early start still have people to cross off their shopping lists - 79 percent of early birds still have gifts to purchase.
Effective advertising can help retailers attract last-minute shoppers and finish the holiday season strongly.
Effective advertising can help retailers attract last-minute shoppers and finish the holiday season strongly.
Monday, December 17, 2012
Promote healthy living during Family Fit Lifestyle Month
January is Family Fit Lifestyle Month, and small businesses can help their customers participate by distributing unique promotional products. Branded items can raise a company's visibility while helping consumers learn to lead healthy lifestyles.
Family Fit Lifestyle Month is important because childhood obesity is a growing concern. According to the Centers for Disease Control and Prevention (CDC), the number of overweight children has tripled over the last 30 years. Parents are role
Family Fit Lifestyle Month is important because childhood obesity is a growing concern. According to the Centers for Disease Control and Prevention (CDC), the number of overweight children has tripled over the last 30 years. Parents are role
Promote healthy living during Family Fit Lifestyle Month
January is Family Fit Lifestyle Month, and small businesses can help their customers participate by distributing unique promotional products. Branded items can raise a company's visibility while helping consumers learn to lead healthy lifestyles.
Family Fit Lifestyle Month is important because childhood obesity is a growing concern. According to the Centers for Disease Control and Prevention (CDC), the number of overweight children has tripled over the last 30 years. Parents are role
Family Fit Lifestyle Month is important because childhood obesity is a growing concern. According to the Centers for Disease Control and Prevention (CDC), the number of overweight children has tripled over the last 30 years. Parents are role
Friday, December 14, 2012
Celebrate March birthdays with birthstones and other zodiac-themed promotional products
Every month has specific themes and signs assigned to it by the varying different Zodiac symbols. The Western style focuses on birthstones and colors, while the Chinese Zodiac is centered around animals and philosophical traits and astrology based on the divination of the stars. A small business looking to take advantage of the popularity of horoscopes and other forms of personality predictions can use promotional products to reach out to a target audience.
While daily horoscopes are featured
While daily horoscopes are featured
The best advice of 2012
The holidays are a great time to reflect on the last 12 months. Small business owners especially should look back and see what marketing methods were effective in 2012 in order to continue them in 2013. Read on for a review of 10 of 2012's best tips so you can reach even higher levels of success next year.
Tips for blogs
January's best advice was geared toward making corporate blogs more effective. In an increasingly technocentric marketplace, businesses must use all available digital
Tips for blogs
January's best advice was geared toward making corporate blogs more effective. In an increasingly technocentric marketplace, businesses must use all available digital
Thursday, December 13, 2012
New Year's resolutions for small businesses
The new year is coming, and it's time to start thinking about resolutions. Small business owners aren't focused on traditional resolutions like getting in shape - they're preparing for 2013's challenges and applying the lessons they learned in 2012. The new year can be a highly successful time if owners establish clear goals for themselves and follow through.
Be active on social media
The Pew Internet and American Life Project recently estimated that 69 percent of all
Be active on social media
The Pew Internet and American Life Project recently estimated that 69 percent of all
Wednesday, December 12, 2012
Attracting new gym members
New Year's Eve is rapidly approaching, and consumers are already making their resolutions. Losing weight and getting in shape is one of the most common resolutions. As a result, gyms frequently see an uptick in business during January. Men's Health recently reported that 12 percent of new gym members join fitness clubs during the first month of the year.
Promotional advertising can help gyms capitalize on consumers' increased interest in fitness. Holding events and distributing
Promotional advertising can help gyms capitalize on consumers' increased interest in fitness. Holding events and distributing
Tuesday, December 11, 2012
Giving personal gifts
The holidays are the perfect time to say thanks to your clients by giving personalized business gifts. Custom presents are usually appreciated because they include a special touch. Mike Linderman, former chairman of the Promotional Products Association International (PPAI), said that customers prefer to see personal identifiers.
"People like seeing their own name above all else," Linderman told The New York Times.
It's especially important to do something special for your clients
"People like seeing their own name above all else," Linderman told The New York Times.
It's especially important to do something special for your clients
Get organized for the new year with promotional calendars
New Year's Eve is only weeks away. Consumers will soon begin buying calendars so they can stay organized during 2013, even though digital calendars are readily available on their computers and phones. Laurence Prince, a printer from London, likened the popularity of paper calendars to greeting cards, even in this increasingly techno-centric age.
"It think it's immortal. When e-cards came out, everyone said they were going to be the death of the greetings card business. But people
"It think it's immortal. When e-cards came out, everyone said they were going to be the death of the greetings card business. But people
Monday, December 10, 2012
Celebrating Financial Wellness Month
As the economy struggles to reach a sustainable recovery, it's important that consumers budget appropriately. In that spirit, January is Financial Wellness Month, and financial institutions can distribute unique promotional products to help their customers celebrate and fiscally prepare themselves for 2013.
According to LiveScience, getting out of debt is one of the most common new year's resolutions. Businesses can assist customers by giving away branded tools that simplify financial
According to LiveScience, getting out of debt is one of the most common new year's resolutions. Businesses can assist customers by giving away branded tools that simplify financial
Friday, December 7, 2012
January is National Blood Donor Month
January has been known as National Blood Donor Month since 1970, according to the American Red Cross. The month is meant to celebrate those who have donated over the last year and encourage others to contribute during the next 12 months.
Doctors and small business owners can participate by motivating consumers to make donations in January. Promotional giveaways can target would-be benefactors who need extra incentives and raise awareness for blood drives during the rest of the year.
Blood
Doctors and small business owners can participate by motivating consumers to make donations in January. Promotional giveaways can target would-be benefactors who need extra incentives and raise awareness for blood drives during the rest of the year.
Blood
Thursday, December 6, 2012
Great tech gifts for the holidays
Small business owners have an uphill battle when it comes to giving gifts during the holiday season, as everyone has different items on their wish lists. Sometimes the best strategy is to give presents that every recipient can use, like tech products.
According to the Ketchum Digital Life Index, consumers want gadgets that simplify their lives. You can give your clients and employees small devices that make many basic tasks easier. Below are some trendy tech gifts for everyone on your holiday
According to the Ketchum Digital Life Index, consumers want gadgets that simplify their lives. You can give your clients and employees small devices that make many basic tasks easier. Below are some trendy tech gifts for everyone on your holiday
Tips for business greeting cards
Sending greeting cards is a holiday tradition that small business owners can easily participate in. Personalized letters can help companies stand out as more establishments start to rely on digital channels like email. Tom Foti, manager of direct mail and periodicals with the United States Postal Service, recently acknowledged the wide gap that exists between the physical and electronic mail that consumers receive from companies.
"The average household receives only two pieces of direct
"The average household receives only two pieces of direct
Wednesday, December 5, 2012
Promotional items and re-gifting
Some holiday shoppers don't have enough money or time to buy presents for all of their loved ones and resort to re-gifting. In a recent survey, CreditDonkey found that 83 percent of respondents believe that re-gifting is an acceptable holiday practice.
A small business owner can raise visibility for an establishment by distributing unique promotional products that would make great gifts. The Baltimore chapter of the American Marketing Association (AMA) points out that consumers would
A small business owner can raise visibility for an establishment by distributing unique promotional products that would make great gifts. The Baltimore chapter of the American Marketing Association (AMA) points out that consumers would
Tuesday, December 4, 2012
Reward valued contributors this holiday season
The holidays are the season of giving, and you should find presents to thank employees for their outstanding efforts over the last year. Giving your staffers personalized business gifts can help you show your appreciation and reinforce the bonds you share.
Some of the best presents are the ones that have everyday functionality around the workplace. Your employees likely don't want to spend their hard-earned dollars on necessities, so give gifts that help around the office.
Starting off
Some of the best presents are the ones that have everyday functionality around the workplace. Your employees likely don't want to spend their hard-earned dollars on necessities, so give gifts that help around the office.
Starting off
Monday, December 3, 2012
Potential promotional opportunity days in January
With the holiday season in full swing, it's time for business owners to start thinking about next year. It's important that companies develop marketing strategies in advance so that their competitors don't gain promotional advantages.
January doesn't have large holidays like Thanksgiving, but there are still celebratory days that you can include with your advertising efforts. Capitalizing on these days can help you start the year off right and build momentum for the next 11
January doesn't have large holidays like Thanksgiving, but there are still celebratory days that you can include with your advertising efforts. Capitalizing on these days can help you start the year off right and build momentum for the next 11
Friday, November 30, 2012
Financial planners should market themselves ahead of "fiscal cliff"
The so-called fiscal cliff, a date in 2013 when tax increases and budget cuts will go into effect, is approaching. The Washington Post recently reported that negotiations between President Obama and the Senate have not been been going well and almost no progress has been be made.
Americans are concerned about how the fiscal cliff will affect them and are turning to financial planners for assistance. These businesses must raise their visibility to capitalize on the increased interest in their
Americans are concerned about how the fiscal cliff will affect them and are turning to financial planners for assistance. These businesses must raise their visibility to capitalize on the increased interest in their
Hotels must market to holiday guests
The demand for hotel rooms is stronger than ever. USA Today recently reported that in July 2012 consumers booked approximately 106 million rooms. That number is likely to be even higher for November and December due to holiday travelers, because, as CNN points out, some vacationers would rather stay in a hotel than with family.
Hotels compete for seasonal customers every year, but these businesses can find an inside track by distributing promotional giveaways to their guests. Travelers always
Hotels compete for seasonal customers every year, but these businesses can find an inside track by distributing promotional giveaways to their guests. Travelers always
Helping parents keep school costs down
According to The New York Times, school lunch prices rose in 2011 due to nutritional guidelines set forth by the Healthy, Hunger-Free Kids Act of 2010. The School Nutrition Association (SNA) recently reported that 78.3 percent of schools have seen increases in food costs.
Parents might not be able to afford these rising prices, but must still provide their children with nutritional lunches. Businesses can help by giving away branded lunch boxes. These promotional items can help mothers and
Parents might not be able to afford these rising prices, but must still provide their children with nutritional lunches. Businesses can help by giving away branded lunch boxes. These promotional items can help mothers and
Dentists should advertise around the holidays
According to the University of Rochester Medical Center (URMC), holiday food can lead to poor dental health. In 2010, URMC found that many common holiday foods contain sugar, which is eaten by microbes found in the human mouth. Bacteria sticks to teeth and chips away at enamel as it ingests the sugar particles.
Dentists can capitalize on the amount of sugar eaten around the holidays with their promotional giveaways. Patients may not realize the oral damage they're doing during their
Dentists can capitalize on the amount of sugar eaten around the holidays with their promotional giveaways. Patients may not realize the oral damage they're doing during their
Thursday, November 29, 2012
Survey: Americans not reducing donations this year
The American Red Cross recently conducted a survey and found that the majority of donors do not plan to reduce their "charitable givings" this year. The organization reported that 90 percent of the 1,010 poll respondents will not cut their donations because of political contributions, while 78 percent said they still plan to support charities even after giving to Hurricane Sandy recovery efforts.
The holidays are traditionally a busy season for nonprofit organizations. Consumers
The holidays are traditionally a busy season for nonprofit organizations. Consumers
Wednesday, November 28, 2012
Unique promotional products for travel agencies
According to The Washington Post, consumers are hiring travel agencies again after online services have proven difficult to use. The newspaper notes that travelers enjoy having someone with contacts and resources to plan trips and reduce some of the hassles associated with traveling.
Agencies must raise their brand awareness and ensure that vacationers hire their services. Making a strong first impression is important in a business relationship, so employees have to put their best feet forward
Agencies must raise their brand awareness and ensure that vacationers hire their services. Making a strong first impression is important in a business relationship, so employees have to put their best feet forward
Tuesday, November 27, 2012
Advertising for pet services
The American Pet Products Association (APPA) estimates that over $4 billion will be spent on pet services like grooming and boarding in 2012. Owners love their animals and clearly are willing to spend the money to find the best care possible.
In such a lucrative industry, it's important that a business uses its marketing campaign to differentiate itself from the competition. Pet services can give away unique promotional products to help find leads and then turn them into new
In such a lucrative industry, it's important that a business uses its marketing campaign to differentiate itself from the competition. Pet services can give away unique promotional products to help find leads and then turn them into new
Phone cases can make great business gifts
During the holidays, business owners and managers look for personalized business gifts that are appropriate to give to clients. With smartphone ownership increasing, a protective cover may be a great surprise for customers this season.
In its Internet and American Life Project, the Pew Research Center estimated that 35 percent of American adults own smartphones. These mobile devices are growing in popularity due to their increasing utility and intuitive features, but they're also very
In its Internet and American Life Project, the Pew Research Center estimated that 35 percent of American adults own smartphones. These mobile devices are growing in popularity due to their increasing utility and intuitive features, but they're also very
Pedometers can help keep gym-goers active
With winter coming, gyms may face a problem as clients would rather stay warm at home than work out. Some consumers may believe they're healthy enough and don't need to continue their exercise plans, while others are averse to journeying into the cold. Fitness centers can use their promotional items to keep customers motivated as the temperature drops and snow piles up.
Gyms can give away pedometers to track how active clients are by counting their steps. During the winter, it's
Gyms can give away pedometers to track how active clients are by counting their steps. During the winter, it's
Monday, November 26, 2012
Study: Consumers remember smaller gifts
Promotional Products Association International (PPAI) conducted a study in December 2011 about what kinds of promotional items consumers remember most. The trade organization divided giveaways into four categories based on their perceived values and found that gifts that cost $5 or less are most memorable.
When respondents were asked if they remembered receiving an inexpensive product like a promotional magnet or pen, 32 percent responded affirmatively. None of the other categories, gifts
When respondents were asked if they remembered receiving an inexpensive product like a promotional magnet or pen, 32 percent responded affirmatively. None of the other categories, gifts
How promotional items can help payday lenders
As the economy struggles to recover, an increasing number of consumers have begun to take payday loans. The Pew Center on the States recently reported that an average of 12 million Americans take cash advances from short-term lenders annually.
As more borrowers seek their services, financial institutions must raise their visibility. Without a proper marketing campaign, a payday lender may lose potential customers to its competitors. One of the advantages these businesses have is the ability to
As more borrowers seek their services, financial institutions must raise their visibility. Without a proper marketing campaign, a payday lender may lose potential customers to its competitors. One of the advantages these businesses have is the ability to
Wednesday, November 21, 2012
Giving golf gifts
It's the season of giving and business-to-business (B2B) companies have to find the perfect gifts for their clients. While some may enjoy office items, other recipients want something that doesn't remind them of work, but some owners may feel uneasy about giving personalized presents to customers.
Giving golf gifts may be a happy medium between items that are used in professional and recreational settings. As Bloomberg Businessweek points out, business can be conducted on the course
Giving golf gifts may be a happy medium between items that are used in professional and recreational settings. As Bloomberg Businessweek points out, business can be conducted on the course
How to Effectively Market Your Brand Using Social Media
Advertising through social media has become increasingly popular in recent years because websites like Facebook and Twitter provide establishments with direct access to customers. Marketers create pages to instantly advertise and develop brand awareness among consumers.
Not every business is taking advantage of the digital marketing platform, thus missing out on potential avenue to raise visibility. Social media is new compared to some of the more established advertising tools, like direct
Not every business is taking advantage of the digital marketing platform, thus missing out on potential avenue to raise visibility. Social media is new compared to some of the more established advertising tools, like direct
Tuesday, November 20, 2012
Using solar power
Sustainable energy has long been an important topic, but it seems that homeowners are looking to lessen their carbon footprints now more than ever. The New York Times recently reported that Greentech Media, an eco-friendly research firm, found that the number of houses and businesses using solar energy has doubled in the last two years.
Unfortunately, not all of your customers can access renewable energy. Some live in apartments and condos and can't make building-wide changes. There are
Unfortunately, not all of your customers can access renewable energy. Some live in apartments and condos and can't make building-wide changes. There are
Restaurants must prepare for the holidays
Stores aren't the only establishments that are busy over the holiday season as restaurants usually have more diners to serve as well. In 2011, payment processing firm First Data found that the food service industry earned 11.7 percent more than it had in 2010.
The holidays can be a lucrative time, but the season is also very competitive. Shoppers are focused on buying gifts, but they also need to find places to eat during those long trips to the mall. Restaurants cannot afford to count on
The holidays can be a lucrative time, but the season is also very competitive. Shoppers are focused on buying gifts, but they also need to find places to eat during those long trips to the mall. Restaurants cannot afford to count on
Monday, November 19, 2012
Promotional gifts can help your Black Friday sales
Thanksgiving is almost here, which means that the holiday shopping season is close. Black Friday has become busier with each passing year as retailers attempt to capitalize on consumers who want to finish shopping sooner, but financial concerns may hurt this year's sales holiday. The National Retail Federation (NRF) recently conducted a survey and found that 147 million people plan on shopping online and in physical stores the day after Thanksgiving, while 152 million consumers bought
Reminding returning students of your business
For some college students, Thanksgiving is the first time they'll visit home in nearly three months. While sons and daughters are glad to be reunited with their families, not all children spend their time in their houses. The Washington Post notes that degree-seekers are used to a certain amount of independence and want to visit their old haunts without restrictions.
Returning students, who will be home for longer periods of time in December and January, should be the targets of local
Returning students, who will be home for longer periods of time in December and January, should be the targets of local
Friday, November 16, 2012
How to use effectively use promotional items during the holidays
Promotional gifts are effective marketing tools that small businesses can use to raise visibility for their goods and services. The items are usually small enough that they can be distributed to many consumers without over-extending a marketing budget.
However, without effective distribution strategies, giveaways may not help owners increase awareness for their brands. During the holidays, it's vital that independent companies make the most of their advertisements to attract seasonal
However, without effective distribution strategies, giveaways may not help owners increase awareness for their brands. During the holidays, it's vital that independent companies make the most of their advertisements to attract seasonal
November 17 is World Prematurity Day
Welcoming a child into the world is a beautiful thing, but carrying a newborn to term is physically strenuous for mothers. Various health factors can cause a premature birth, which is dangerous for a baby. The Centers for Disease Control and Prevention (CDC) recently wrote that a half million children are born prematurely each year in the United States.
November 17 is World Prematurity Day, which is supposed to raise awareness for this growing health concern. Obstetricians and family doctors
November 17 is World Prematurity Day, which is supposed to raise awareness for this growing health concern. Obstetricians and family doctors
Thursday, November 15, 2012
Fountain pens remain popular in the digital age
Some people may assume that physically writing notes with pens and paper is being replaced by typing. Smartphones, tablets and laptops have made it easier to stay in touch, but recent reports indicate that handwriting is still popular, particularly with fountain pens.
In May, MSN reported that Amazon sold twice as many fountain pens in 2012 as it did during 2011. Unlike their ballpoint counterparts, the writing utensils are easy to write with as they don't require as much pressure to work,
In May, MSN reported that Amazon sold twice as many fountain pens in 2012 as it did during 2011. Unlike their ballpoint counterparts, the writing utensils are easy to write with as they don't require as much pressure to work,
Wednesday, November 14, 2012
Making tires safer
Properly inflated tires are an important part of vehicular safety. Without the correct amount of air pressure, wheels can be unreliable and prone to damage. Safer Car, a subsidiary of the National Highway Traffic Safety Administration (NHTSA), recommends that drivers check their tires once a month, but not everyone follows that practice.
Local mechanics can help clients stay safe on the road with unique promotional products. Garages can distribute tire gauges so their customers know when they
Local mechanics can help clients stay safe on the road with unique promotional products. Garages can distribute tire gauges so their customers know when they
Calendars can help animal shelters raise awareness
The American Society for the Prevention of Cruelty to Animals (ASPCA) estimates that "[a]pproximately 5 million to 7 million companion animals enter animal shelters nationwide every year." Sometimes volunteers cannot find permanent homes for animals that must then endure long stays in uncomfortable environments.
Promotional wall calendars can help shelters find families for pets by increasing awareness for the organizations. Some people don't know about local animal adoption
Promotional wall calendars can help shelters find families for pets by increasing awareness for the organizations. Some people don't know about local animal adoption
Tuesday, November 13, 2012
Great gift ideas to thank your customers this holiday season
The holidays are the season of giving. People exchange gifts and well-wishes throughout November and December to display their appreciation and affection for each other. Gift-giving is a beloved tradition that everyone can participate in, even if only small tokens are exchanged.
It's considered good business etiquette to distribute presents to clients. Some businesses, however, can't afford extravagant giveaways for all of their loyal patrons, but that doesn't necessarily mean
It's considered good business etiquette to distribute presents to clients. Some businesses, however, can't afford extravagant giveaways for all of their loyal patrons, but that doesn't necessarily mean
Monday, November 12, 2012
Small Business Saturday is less than two weeks away
November is flying by and once Thanksgiving passes the holiday shopping season begins. Small Business Saturday is less than two weeks away and retailers are already preparing for a hectic day. Independent merchants plan on using the sales holiday as part of their advertising campaigns to motivate customers this season.
If you haven't prepared for Small Business Saturday, there's still time. Two weeks may not seem like much, but if you plan accordingly you can still make the most of
If you haven't prepared for Small Business Saturday, there's still time. Two weeks may not seem like much, but if you plan accordingly you can still make the most of
How to use promotional products for employee recruitment
Not all promotional items are geared toward consumers - the marketing tools can also be used to find new employees. In 2011, the Advertising Specialty Institute (ASI) conducted a survey on how businesses market positive images to job seekers. The poll, which surveyed human resources professionals, revealed that 56 percent of respondents said that giveaways are distributed to create associations between companies and candidates.
As with advertising sales, owners and managers must take careful
As with advertising sales, owners and managers must take careful
Friday, November 9, 2012
Small first aid kits can help pediatricians
Parents take every possible precaution, but children still find ways to hurt themselves. From scraping their knees to bumping their heads, kids have fresh injuries almost every day. For serious problems, parents bring their young ones to pediatricians.
As with all other health services, client referrals go a long toward finding new pediatric clients. Doctors can endear themselves to families by distributing first aid kits as promotional items. Parents appreciate pediatricians that go the extra
As with all other health services, client referrals go a long toward finding new pediatric clients. Doctors can endear themselves to families by distributing first aid kits as promotional items. Parents appreciate pediatricians that go the extra
Promoting your business alongside college hoops
Though the professional season has been underway for about a month, some basketball fans have been waiting for November, as it brings the beginning of the college season. According to Sporting News, 347 schools will compete for the NCAA Division I title this year. Spectators from every region will cheer for their favorite teams until a champion is crowned in March.
Small businesses can capitalize on college hoops' massive popularity by tying their promotional products to the sport. In
Small businesses can capitalize on college hoops' massive popularity by tying their promotional products to the sport. In
Thursday, November 8, 2012
Staying organized at the office
Offices are usually very hectic environments. Workers complete their daily tasks, managers ensure operations are done efficiently and clients may call in or visit at any moment. Staying organized is a key contributor to success in an office environment, but not everyone has the ability to do so.
There are some tools that can help keep things in order, but some office workers may not want to spend their hard-earned money on these items. This gives businesses opportunities to market themselves to
There are some tools that can help keep things in order, but some office workers may not want to spend their hard-earned money on these items. This gives businesses opportunities to market themselves to
Helping through stormy weather
Mother Nature decided that Hurricane Sandy wasn't enough and gave the Northeast another storm featuring plenty of rain and sleet. States in this region aren't the only ones to have been hit by increasing levels of precipitation, as much of the United States has seen stormier weather. The U.S. Drought Monitor recently reported that drought levels in many states have been reduced as a result of the weather.
While precipitation is good news for the environment, it's not always
While precipitation is good news for the environment, it's not always
Wednesday, November 7, 2012
How to create an employee recognition program
Employees are the backbone of every business. Without a team of dedicated staffers, owners wouldn't have anyone besides themselves to ensure that daily operations are handled properly and running smoothly.
Continued success and hard work should be rewarded. Recognition programs can motivate employees and, as recent findings have pointed out, lead to better business. Bersin & Associates, a human resources firm, found that companies with established recognition plans are, on average,
Continued success and hard work should be rewarded. Recognition programs can motivate employees and, as recent findings have pointed out, lead to better business. Bersin & Associates, a human resources firm, found that companies with established recognition plans are, on average,
Using magnets for brand exposure
The refrigerator is one of the most frequently used appliances in a house. People open their fridges dozens of times per day and while the food stored inside is always different, the door is always the same.
Because refrigerators are generally plain, many consumers use magnets to spice them up. Usually these items aren't large, but they're noticeable and can draw a significant amount of attention if they're colorful.
Business owners who want to increase their brand recognition
Because refrigerators are generally plain, many consumers use magnets to spice them up. Usually these items aren't large, but they're noticeable and can draw a significant amount of attention if they're colorful.
Business owners who want to increase their brand recognition
Tuesday, November 6, 2012
Travel gifts for the new year
In 2012, a record number of Americans traveled and recent forecasts predict that number will be surpassed in 2013. The U.S. Travel Association expects a 1.1 percent increase in domestic travel and a 4 percent increase in international trips.
As more people start to travel, they'll need accessories to bring with them. Not everyone has the the provisions they need for their trips and may be surprised if they can't buy certain goods when they arrive at their
As more people start to travel, they'll need accessories to bring with them. Not everyone has the the provisions they need for their trips and may be surprised if they can't buy certain goods when they arrive at their
Eco-friendly giveaway ideas
An increasing number of people are concerned about their impact on the environment. In a 2012 poll conducted by the Pew Research Center for the People & Press, 67 percent of U.S. respondents believe there is a direct correlation between their activities and global warming, a four percent increase over 2011's totals. Small business owners can help their customers go green by making their promotional giveaways eco-friendly and encouraging clients to recycle.
Reusable gifts
People use
Reusable gifts
People use
Monday, November 5, 2012
Listing the essentials
The holiday season means that shoppers will be out in full force buying gifts and groceries for their celebrations. Not all consumers are well-organized, however, and many rely on lists to remember everything.
You can help your customers keep their wish lists in order by distributing promotional pens and notepads. Patrons can use the giveaways while they walk around your establishment and check off any gifts they purchase or write down new presents to buy later.
Consumers won't use the
You can help your customers keep their wish lists in order by distributing promotional pens and notepads. Patrons can use the giveaways while they walk around your establishment and check off any gifts they purchase or write down new presents to buy later.
Consumers won't use the
Friday, November 2, 2012
December is AIDS Awareness Month
Every month not only has major holidays, they also have important causes that require increased levels of awareness. December 1 is World AIDS Day and the rest of the month is AIDS Awareness Month. The goal of the month is to educate people about the prevalence of this deadly disease that has infected millions of people globally and is still a major threat.
This can be a very important time because, as the Centers for Disease Control and Prevention (CDC) notes, a growing number of people
This can be a very important time because, as the Centers for Disease Control and Prevention (CDC) notes, a growing number of people
Thursday, November 1, 2012
Minor December celebrations to use for advertising
One of the worst things a small business can do is limit its marketing opportunities to major holidays. While this may seem like an effective strategy for reaching out to consumers due to associations with popular celebrations, almost every company uses those days for promotional purposes. While it's never a good idea to skip a major holiday entirely, advertising on smaller ones can build brand awareness as well.
If you want to advertise your business and stand apart from your competitors,
If you want to advertise your business and stand apart from your competitors,
Wednesday, October 31, 2012
Promotional gifts by industry: Law firms
The task of any good law firm is to fight for the best interests of its clientele and win. In order to attract customers and keep them, though, a business needs to get its identity out there and maintain a positive record, making it difficult for smaller entities to balance all aspects of the corporation. Fortunately, there are many promotional product giveaways and employee gifts that can meet these ends easily and in a cost-effective manner.
From tracking time to helping with calculations,
From tracking time to helping with calculations,
Say 'Happy Halloween' with promotional items
The end of October is finally here, and companies may feel like encouraging a more festive mood with employees and customers. Decorating the office with colorful cutouts and light-up pumpkins is one thing, but Halloween is also a prime time to cash in on advertising potential with promo items.
These giveaways don't need to be costly or generic. Instead, businesses should try handing out candy and other Halloween-themed items that promote the company as well.
Trick-or-treats
Candy is one of
These giveaways don't need to be costly or generic. Instead, businesses should try handing out candy and other Halloween-themed items that promote the company as well.
Trick-or-treats
Candy is one of
Tuesday, October 30, 2012
October is Breast Cancer Awareness Month
As the month draws to a close, businesses should be reminded that October is Breast Cancer Awareness month. However, there is no time of the year when handing out promotional product giveaways that support breast cancer research and awareness is not appreciated by customers and employees. These implements show that companies truly care about the physical, emotional and psychological well being of their customers and associates, improving general perception with workers and clients alike.
There
There
Monday, October 29, 2012
Promotional gifts by industry: Real estate
As the housing market continues to recover, real estate companies and their staff may be looking for innovative ways to attract customers and hold their attention. Sometimes, the initial impression of a home can be the deciding moment in the buying process, but in some cases, the agent could make an additional impact that sways a purchase just by taking the right affect with a client.
Adding a promotional item to the mix can give interested parties something to bring home with them, helping
Adding a promotional item to the mix can give interested parties something to bring home with them, helping
Friday, October 26, 2012
Promotional gifts by industry: Construction
Some entities may feel it's not as easy for them to find suitable promotional products as it is for people in other industries. They might think that their industry or specific business doesn't have anything related to its products or services it could distribute to consumers. They want to distribute something for free that would create a lasting, visible impression on people and might also improve corporate identity among the general public. That's where creative promotional
Promotional gifts by industry: Automotive
Many businesses face the recurring problem of deciding what kinds of items would make good employee rewards. Some ideas have historically included mugs, shirts and calendars, but finding a theme outside the realm of the business identity itself has sometimes been a struggle for private employers. Rather than giving away something found at the dollar store, companies may be better advised to hand out desirable items that carry a common motif.
A popular source of such giveaways are
A popular source of such giveaways are
Thursday, October 25, 2012
Prevalence of promo items makes Comic Con a smash
The draw behind comic book conventions may be lost on some executives, but for those who find the right angle and get space on the floor, these events are a great outlet for promotional item giveaways. Attendees are eager to receive promotional tote bags and other interesting products that carry brand information, carrying them home with them as part of their con swag and showing it off to friends.
Due to the variety of items that can relate to comic book and video game culture, many different
Due to the variety of items that can relate to comic book and video game culture, many different
Designing items that will work best as promotional products
Not every object can be a promotional item, and trying to force strange inventory items on consumers as freebies could turn them off to the company. For instance, while a plastic onion container may be a sensible promo for a grocery store, a fruit bowl is too bulky and undesirable to be widely accepted by shoppers. It is also more costly to manufacture and distribute. All these factors, including where, when, how and who will be managing this function, should be considered before investing in a
Wednesday, October 24, 2012
Preparing for Small Business Saturday
Everyone knows about Black Friday. The day after Thanksgiving has become an increasingly popular and hectic shopping day. The following Monday has been dubbed "Cyber Monday" and is usually the first day e-commerce outlets offer holiday deals and specials.
In 2010, American Express began a campaign to call the Saturday after Thanksgiving "Small Business Saturday." The idea proved so popular and beneficial for independent establishments that in 2011 the White House issued a
In 2010, American Express began a campaign to call the Saturday after Thanksgiving "Small Business Saturday." The idea proved so popular and beneficial for independent establishments that in 2011 the White House issued a
Promotional products make a big difference in marketing strategy
A lot of entities assume that what they are doing right now is good enough, unless they are experiencing financial difficulties. In that case, they tend to look at operations and inventory for operations to cut or reduce, ways to save money and people to get rid of. They should instead be looking for new strategies for investing in the business itself.
Using modern technology can boost visibility, but so too can the distribution of promotional products. These items carry the moniker of a
Using modern technology can boost visibility, but so too can the distribution of promotional products. These items carry the moniker of a
Business gift giving etiquette
Around the holidays, many employees exchange gifts. While not all coworkers are close outside of work, swapping presents is a nice gesture that can bring a team together. It's a bonding exercise based on a beloved holiday tradition.
Whether it's two members of the same department or employees giving business gifts to their managers, certain steps should be followed. Navigating the holiday season can be difficult, but taking the time to consider how appropriate certain presents are can
Whether it's two members of the same department or employees giving business gifts to their managers, certain steps should be followed. Navigating the holiday season can be difficult, but taking the time to consider how appropriate certain presents are can
Tuesday, October 23, 2012
Preparing for Small Business Saturday
Everyone knows about Black Friday. The day after Thanksgiving has become an increasingly popular and hectic shopping day. The following Monday has been dubbed "Cyber Monday" and is usually the first day e-commerce outlets offer holiday deals and specials.
In 2010, American Express began a campaign to call the Saturday after Thanksgiving "Small Business Saturday." The idea proved so popular and beneficial for independent establishments that in 2011 the White House issued a
In 2010, American Express began a campaign to call the Saturday after Thanksgiving "Small Business Saturday." The idea proved so popular and beneficial for independent establishments that in 2011 the White House issued a
Preparing for Small Business Saturday
Everyone knows about Black Friday. The day after Thanksgiving has become an increasingly popular and hectic shopping day. The following Monday has been dubbed "Cyber Monday" and is usually the first day e-commerce outlets offer holiday deals and specials.
In 2010, American Express began a campaign to call the Saturday after Thanksgiving "Small Business Saturday." The idea proved so popular and beneficial for independent establishments that in 2011 the White House issued a
In 2010, American Express began a campaign to call the Saturday after Thanksgiving "Small Business Saturday." The idea proved so popular and beneficial for independent establishments that in 2011 the White House issued a
Preparing for Small Business Saturday
Everyone knows about Black Friday. The day after Thanksgiving has become an increasingly popular and hectic shopping day. The following Monday has been dubbed "Cyber Monday" and is usually the first day e-commerce outlets offer holiday deals and specials.
In 2010, American Express began a campaign to call the Saturday after Thanksgiving "Small Business Saturday." The idea proved so popular and beneficial for independent establishments that in 2011 the White House issued a
In 2010, American Express began a campaign to call the Saturday after Thanksgiving "Small Business Saturday." The idea proved so popular and beneficial for independent establishments that in 2011 the White House issued a
Making it difficult to lose keys
Everyone loses their keys from time to time. A recent study performed at the University of Toronto found that people forget everyday actions, like putting down their keys, because they aren't stimulating.
"We've discovered that we see things that are emotionally arousing with greater clarity than those that are more mundane," Rebecca Todd, the study's lead researcher, told The Daily Telegraph. Small business owners can help their customers remember where their keys are
"We've discovered that we see things that are emotionally arousing with greater clarity than those that are more mundane," Rebecca Todd, the study's lead researcher, told The Daily Telegraph. Small business owners can help their customers remember where their keys are
Monday, October 22, 2012
Credit unions need to stand out from competitors
Customers are dissatisfied with banks and have begun seeking alternative financial services. Citing exponentially increasing fees and rapidly degrading customer service quality, some customers are leaving banks for institutions such as credit unions. According to Credit Union National Association (CUNA), 1.3 million new members joined credit unions during the first half of 2012.
The industry is becoming more competitive as establishments vie for new business. Promotional advertising can help
The industry is becoming more competitive as establishments vie for new business. Promotional advertising can help
Helping medical assistants keep appointments
A doctor's office is almost always busy. Physicians do their best to meet with every patient, even those without appointments, but it can be difficult to stay on track. Administrators set daily schedules, but even they can struggle when there are large volumes of clients coming in each day.
Doctors and assistants need to develop time management systems. Digital calendars are useful, but the possibility of technical malfunctions makes it necessary to have proper backup plans. Distributing
Doctors and assistants need to develop time management systems. Digital calendars are useful, but the possibility of technical malfunctions makes it necessary to have proper backup plans. Distributing
Holiday advertising is here
October hasn't reached its conclusion, but businesses are already rolling out their promotional advertising campaigns for the holiday season. Advertising Age (AdAge) reported that Target is already airing Christmas commercials. Other national chains have made announcements regarding their holiday sales and have added in-store displays.
To stay competitive this winter, businesses have to develop and execute their advertising plans quickly. Without a marketing presence, companies may be left
To stay competitive this winter, businesses have to develop and execute their advertising plans quickly. Without a marketing presence, companies may be left
Holiday advertising is here
October hasn't reached its conclusion, but businesses are already rolling out their promotional advertising campaigns for the holiday season. Advertising Age (AdAge) reported that Target is already airing Christmas commercials. Other national chains have made announcements regarding their holiday sales and have added in-store displays.
To stay competitive this winter, businesses have to develop and execute their advertising plans quickly. Without a marketing presence, companies may be left
To stay competitive this winter, businesses have to develop and execute their advertising plans quickly. Without a marketing presence, companies may be left
Holiday advertising is here
October hasn't reached its conclusion, but businesses are already rolling out their promotional advertising campaigns for the holiday season. Advertising Age (AdAge) reported that Target is already airing Christmas commercials. Other national chains have made announcements regarding their holiday sales and have added in-store displays.
To stay competitive this winter, businesses have to develop and execute their advertising plans quickly. Without a marketing presence, companies may be left
To stay competitive this winter, businesses have to develop and execute their advertising plans quickly. Without a marketing presence, companies may be left
Friday, October 19, 2012
Highlighting good ideas
Exams are the bane of many students' academic careers. Whether it's a short quiz, midterm or final exam, pupils spend hours going over their notes and textbooks. Highlighting key subjects and terms has long been a popular technique for visual learners who seek to increase their odds of retaining vital information.
Small businesses, especially those in college towns, can help students learn their materials. Branded highlighters are functional promotional giveaways that will be used
Small businesses, especially those in college towns, can help students learn their materials. Branded highlighters are functional promotional giveaways that will be used
Highlighting good ideas
Exams are the bane of many students' academic careers. Whether it's a short quiz, midterm or final exam, pupils spend hours going over their notes and textbooks. Highlighting key subjects and terms has long been a popular technique for visual learners who seek to increase their odds of retaining vital information.
Small businesses, especially those in college towns, can help students learn their materials. Branded highlighters are functional promotional giveaways that will be used
Small businesses, especially those in college towns, can help students learn their materials. Branded highlighters are functional promotional giveaways that will be used
Appealing to amateur contractors
Homeowners turn to hardware stores when they want to do repairs without professional help. Part of the appeal for some of these amateur contractors is that materials are the only expense, making do-it-yourself (DIY) more cost-effective than hiring expert services.
Local hardware stores can advertise to these homeowners by giving away construction-friendly promotional products. Aiding home repair projects shows customers that an establishment actively wants to nurture personal relationships and
Local hardware stores can advertise to these homeowners by giving away construction-friendly promotional products. Aiding home repair projects shows customers that an establishment actively wants to nurture personal relationships and
Thursday, October 18, 2012
Promote proper hydration during cooler months
Water is an essential part of a healthy diet. Unfortunately, not everyone drinks enough of it to keep themselves hydrated. Drinking water can help people avoid common ailments during cooler months. Nutritionists have reported that headaches, chapped lips, dry skin and coughing are common symptoms of dehydration during the fall and winter.
Business owners can promote good health this autumn by distributing water bottles with their logos emblazoned on the side. These promotional products make it
Business owners can promote good health this autumn by distributing water bottles with their logos emblazoned on the side. These promotional products make it
Wednesday, October 17, 2012
Universities competing over new students
College application rates have risen exponentially over the last few years as more students seek to earn their degrees so they'll be qualified for jobs in an increasingly competitive marketplace. Some universities offer similar programs, which makes it difficult for schools to differentiate themselves from one another. Because of this, many colleges and universities have started trying to find ways to appeal to high schoolers who are considering multiple institutions.
Promotional giveaways
Promotional giveaways
Tricks and treats
Dressing up and playing pranks are two of Halloween's beloved traditions. Tricks are as common as treats during October, and businesses can celebrate the holiday's spirit by distributing unique promotional products that are more than meets the eye.
Promotional pens are common giveaways because everyone needs to write something down, but you can subvert your customers expectations this Halloween by handing out tool pens instead. These gifts resemble ordinary pens, but instead of ink
Promotional pens are common giveaways because everyone needs to write something down, but you can subvert your customers expectations this Halloween by handing out tool pens instead. These gifts resemble ordinary pens, but instead of ink
Tuesday, October 16, 2012
Sending gifts through the mail
Some small business owners may think that promotional products can only be given away during physical interactions with their customers. To these entrepreneurs, handing someone a logo ink pen seems like the only viable distribution method. This line of thinking limits the overall effectiveness of giveaways because it prevents the gifts from reaching anyone who doesn't come to an establishment.
Combining promotional items with direct mail marketing allows owners to send free products to
Combining promotional items with direct mail marketing allows owners to send free products to
Monday, October 15, 2012
How to avoid the secular holiday debate
As October heads toward its conclusion, small business owners are considering their holiday promotional advertising plans. There is a great deal of major holidays throughout November and December, but not all of them are celebrated by everyone. In recent years, there has been a public debate over how businesses should participate in holiday celebrations.
Some religious groups believe that the greeting "Merry Christmas" should always be used over more general well-wishes like
Some religious groups believe that the greeting "Merry Christmas" should always be used over more general well-wishes like
Friday, October 12, 2012
October is Animal Safety Month
October is dedicated to raising awareness for various causes, like breast cancer. Some monthly themes, however, are not widely-known, and could benefit from heightened visibility. For example, October is also Animal Safety Month, a time to promote animal protection and safe interactions between humans and their pets.
As cities continue to expand, animals are losing their natural environments and face mounting dangers from human elements like pollution. Small businesses can promote Animal Safety
As cities continue to expand, animals are losing their natural environments and face mounting dangers from human elements like pollution. Small businesses can promote Animal Safety
Thursday, October 11, 2012
Finding salon clients
The haircare-industry is one of the most competitive sectors, even during economically uncertain times. According to the Professional Beauty Association (PBA), salons added 75,000 jobs between 2001 and 2011, the same 10 year period in which the United States shed 1.6 million jobs overall.
Beauty parlors have to reach out to local consumers and implement promotional advertising strategies that help them stand out from the competition. Offering potential clients more than just the latest
Beauty parlors have to reach out to local consumers and implement promotional advertising strategies that help them stand out from the competition. Offering potential clients more than just the latest
Wednesday, October 10, 2012
Everyone wants a cup of joe
Many people have a cup of joe every day. According to the National Coffee Association's (NCA) 2011 National Coffee Drinking Trends survey, 40 percent of 18-24 year old respondents and 54 percent of 25-39 year olds said they drink coffee daily. These statistics represent gains over 2010's numbers, which demonstrates the beverage's growing popularity.
Coffee is a staple in almost every industry, as employees often need extra energy to finish their work. National Geographic reports
Coffee is a staple in almost every industry, as employees often need extra energy to finish their work. National Geographic reports
USB drives help people work on the move
Companies ask their employees to commit a great deal of time and effort to their jobs and daily tasks. According to Live Science, half of the American workforce brings their work home so they don't fall behind. While not every business requires its staff to do so, many employees are logging extra hours remotely to prevent their overall job performance from suffering.
Companies can help employees who work from various location by giving them USB flash drives. With these small storage units,
Companies can help employees who work from various location by giving them USB flash drives. With these small storage units,
Tuesday, October 9, 2012
Increasing business with incentives
Customers have reduced their spending in order to save money and avoid financial hardships as the economy struggles to fully recover. Small business owners need to motivate their patrons to come back to establishments and start shopping again.
This can be difficult for some independent operations that can't afford to slash prices to appeal to budget-conscious consumers. Offering incentives for purchases can help stores convince clients to make purchases again because they don't want
This can be difficult for some independent operations that can't afford to slash prices to appeal to budget-conscious consumers. Offering incentives for purchases can help stores convince clients to make purchases again because they don't want
Monday, October 8, 2012
October is National Dental Hygiene Month
Every month is a time to increase visibility for various causes and health risks, and October is National Dental Hygiene Month. The American Dental Hygienists' Association (ADHA) wants to encourage good oral health by educating patients about dental diseases and the importance of regularly seeing a doctor.
Hygienists should promote this cause and inform clients about illnesses and steps to avoid them. Creating awareness and encouraging patients to schedule appointments is difficult without
Hygienists should promote this cause and inform clients about illnesses and steps to avoid them. Creating awareness and encouraging patients to schedule appointments is difficult without
Friday, October 5, 2012
Small business promotion ideas
October is Self-Promotion Month, and small business owners should take this time to develop effective marketing campaigns that generate high returns and create long-term brand awareness. Companies can provide information about their goods and services to effectively advertise to consumers.
Every marketing platform can be used to increase visibility and customer outreach. There are plenty of opportunities for establishments to create interest throughout the month. In-store events and promotional
Every marketing platform can be used to increase visibility and customer outreach. There are plenty of opportunities for establishments to create interest throughout the month. In-store events and promotional
Thursday, October 4, 2012
Expanding a real estate agency
Real estate has always been a very competitive industry. Companies are struggling against other firms for clients and agents need to raise their own visibility in order to increase business.
The Houston Chronicle recommends marketing tools such as promotional products to reach out to prospective clients. These gifts create an advertising presence among potential consumers and also provide agencies with an advantage over competitors through potential lead generation.
While not everyone may be
The Houston Chronicle recommends marketing tools such as promotional products to reach out to prospective clients. These gifts create an advertising presence among potential consumers and also provide agencies with an advantage over competitors through potential lead generation.
While not everyone may be
Get people active around Thanksgiving
Thanksgiving is getting closer, and families can't wait to eat all of their favorite foods once the holiday arrives. Everyone has a dish that they can't say no to multiple helpings of, whether it's turkey or pumpkin pie or anything in between.
Though the myth of significant holiday weight gain has been debunked by doctors, CNN reports that the average American packs on an additional two pounds over Thanksgiving weekend. People can also develop poor eating habits that last all
Though the myth of significant holiday weight gain has been debunked by doctors, CNN reports that the average American packs on an additional two pounds over Thanksgiving weekend. People can also develop poor eating habits that last all
Wednesday, October 3, 2012
Expanding a real estate agency
Real estate has always been a very competitive industry. Companies are struggling against other firms for clients and agents need to raise their own visibility in order to increase business.
The Houston Chronicle recommends marketing tools such as promotional products to reach out to prospective clients. These gifts create an advertising presence among potential consumers and also provide agencies with an advantage over competitors through potential lead generation.
While not everyone may be
The Houston Chronicle recommends marketing tools such as promotional products to reach out to prospective clients. These gifts create an advertising presence among potential consumers and also provide agencies with an advantage over competitors through potential lead generation.
While not everyone may be
Promote Child Health Day
October 1 is Child Health Day in the United States. President Coolidge instituted the observance day in 1928, and it was moved from spring to autumn in 1960. According to the Health Resources and Services Administration, the holiday's purpose is to create visibility for children's health issues.
Child Health Day may not be widely known, but creating awareness for it might be an opportunity for healthcare professionals to raise their practices' visibility. Doctors could giveaway
Child Health Day may not be widely known, but creating awareness for it might be an opportunity for healthcare professionals to raise their practices' visibility. Doctors could giveaway
Promote Child Health Day
October 1 is Child Health Day in the United States. President Coolidge instituted the observance day in 1928, and it was moved from spring to autumn in 1960. According to the Health Resources and Services Administration, the holiday's purpose is to create visibility for children's health issues.
Child Health Day may not be widely known, but creating awareness for it might be an opportunity for healthcare professionals to raise their practices' visibility. Doctors could giveaway
Child Health Day may not be widely known, but creating awareness for it might be an opportunity for healthcare professionals to raise their practices' visibility. Doctors could giveaway
Promotional advertising for Thanksgiving
The holiday season is almost here and it's time for companies to start preparing to tie their advertisements with the annual celebrations. Thanksgiving is over a month away, but if small business owners want their establishments to have relevant ads ready for the end of November, now is the time to start brainstorming and producing marketing content.
The ideal advertisement for Thanksgiving is a commercial during NFL broadcasts. AdAge reported that NBC Sports Group's executive vice
The ideal advertisement for Thanksgiving is a commercial during NFL broadcasts. AdAge reported that NBC Sports Group's executive vice
Tuesday, October 2, 2012
The importance of employee recognition
Employees make sure a business is operating efficiently on a day-to-day basis. Hiring and developing a strong staff might help a business improve its returns because of the high level of service quality customers receive. Retaining the best employees may make the difference in a company seeking consistent excellence in the workplace.
Staff members may grow frustrated with employers and start looking for opportunities elsewhere if their efforts are not recognized regularly. Showing appreciation
Staff members may grow frustrated with employers and start looking for opportunities elsewhere if their efforts are not recognized regularly. Showing appreciation
Why promotional pens are so effective
Promotional giveaways are meant to raise a business' profile by placing an advertisement in a consumer's possession. If a company gives gifts that aren't functional, they may be discarded or ignored.
Promo items that have long lifespans can be used regularly by recipients and might be more likely to raise brand awareness because of their constant presence.
Everyday people have to write things down - students have to take notes in class, office workers need to fill out paperwork
Promo items that have long lifespans can be used regularly by recipients and might be more likely to raise brand awareness because of their constant presence.
Everyday people have to write things down - students have to take notes in class, office workers need to fill out paperwork
Creating loyal bank clients
Amidst economic uncertainty, consumer confidence in banks has sunk to unprecedented lows. According to Gallup's 2012 confidence survey, published in July, only 21 percent of Americans are confident in their financial institutions. The banking industry had the third lowest rating, coming in ahead of Congress' 13 percent and Health Maintenance Organizations' (HMOs) 19 percent.
With record unconfidence, it's difficult for banks to retain their clients. Some consumers have grown
With record unconfidence, it's difficult for banks to retain their clients. Some consumers have grown
Monday, October 1, 2012
Supporting Red Ribbon Week
October presents many opportunities to promote good health and raise awareness for worthy causes. For example, Red Ribbon Week was instituted in 1988 by the U.S. Senate to focus on substance abuse prevention, treatment and violence.
The National Family Partnership campaigns to raise awareness of drug use and the violent crimes associated with it. October 23-31 has been designated by the U.S. government as the official week to heighten visibility for this cause. Red Ribbon Week focuses on
The National Family Partnership campaigns to raise awareness of drug use and the violent crimes associated with it. October 23-31 has been designated by the U.S. government as the official week to heighten visibility for this cause. Red Ribbon Week focuses on
3 October holidays for promotional giveaways
Halloween may be the most popular holiday in October, but it isn't the only one. There are many other, minor holidays laced throughout the month, meant to celebrate history and raise awareness of important individuals and causes. Small business owners can likewise raise their company's profile by taking advantage of some of these lesser-known days. Giving away promotional products throughout the month increases visibility for a brand and usually last well beyond the 31st.
World
World
Capitalizing on November's minor holidays
Each month brings new holidays small business owners can capitalize on by giving out promotional products. Since some of these days aren't widely-known, companies who advertise on them won't have as much competition for consumers' attention. These opportunities give establishments an edge over organizations that did not take advantage of the holidays.
Thanksgiving isn't the only festive day in November - the month is full of awareness, celebration and remembrance holidays.
Thanksgiving isn't the only festive day in November - the month is full of awareness, celebration and remembrance holidays.
Sunday, September 30, 2012
Picking the right promotional gift for a business
Promotional products are excellent tools for increasing a business' visibility. Functional gifts put an advertisement right into a consumer's possession, and have the potential to last a long time. This consistent presence is unobtainable with other marketing medium such as commercials and direct mail.
The Baltimore chapter of the American Marketing Association (AMA) recently reported that one of the key reasons promotional items are so effective is their ability to constantly deliver
The Baltimore chapter of the American Marketing Association (AMA) recently reported that one of the key reasons promotional items are so effective is their ability to constantly deliver
Advertising to holiday travelers
Vacations are usually cheaper when booked in advance. Travelers are always searching for the best deal so their trip won't be too expensive. According to USA Today, the best prices for airfare are usually posted about eight weeks before departure. This means that holiday vacationers will soon be looking into making their travel arrangements. Promotional products can help a travel agency raise its visibility so consumers know where to go to plan their trip.
Brand awareness needs to be
Brand awareness needs to be
Keeping cars in the garage
Americans are holding onto their cars longer as they attempt to save money and avoid high payments for a new vehicle. According to a survey conducted by AutoMD, a database for mechanics' prices and automotive maintenance instructions, over 78 percent of the drivers polled have kept their cars for over 10 years. Of these respondents, 47 percent said they are unable to purchase a new vehicle but can afford to have most issues fixed.
Garages are seeing more customers as cars age and begin to
Garages are seeing more customers as cars age and begin to
Saturday, September 29, 2012
Spooky promotional products for Halloween
Halloween has become more popular over the last few years. According to 2011 estimates from the National Retail Federation (NRF) and BIGResearch, spending for the holiday increased 9 percent over 2010 to reach $6.86 billion. Small businesses can leverage Halloween's increasing profile by tying promotional products to October's last day.
Companies can give away spooky gifts to capitalize on the spirit of the holiday. Timely promotional items can create more business in the short-term
Companies can give away spooky gifts to capitalize on the spirit of the holiday. Timely promotional items can create more business in the short-term
Getting a jump on next year's marketing
While a new school year is just beginning, the actual year is coming to a close. Consumers are going to start purchasing calendars to keep themselves on schedule. A business that meets this demand early with promotional calendars can create a yearlong marketing campaign.
For small business-to-business companies, giving away functional office gifts could be the key to raising visibility among potential clients. Associates are busy and may have a difficult time staying on schedule. Instead of
For small business-to-business companies, giving away functional office gifts could be the key to raising visibility among potential clients. Associates are busy and may have a difficult time staying on schedule. Instead of
Dealing with cooler temperatures
Every year it seems like summer arrives later only to leave earlier. Autumn brings multi-colored leaves, apple picking and rapidly cooling temperatures. Everyone will be bundling up and trying to stay warm as the short march to winter begins in fall.
Accuweather's seasonal forecast doesn't show much snow arriving in the United States until later this autumn, but the summer's mild temperatures aren't expected to last much longer, either. Small business owners and managers can
Accuweather's seasonal forecast doesn't show much snow arriving in the United States until later this autumn, but the summer's mild temperatures aren't expected to last much longer, either. Small business owners and managers can
Friday, September 28, 2012
Don't fall behind in promotional marketing
Every seasonal change brings opportunities for business owners to redesign their promotional products. Though giveaways reinforce brand recognition for a longer period of time than other advertising platforms like emails and flyers, creating relevant marketing campaigns help establishments maintain visibility. Companies can give away promotional gifts that are in line with some of consumer's favorite parts of autumn to increase brand awareness.
The easiest way to develop promo items for
The easiest way to develop promo items for
Directing consumers to home repairs
Autumn means that winter is right around the corner and homeowners are preparing to batten down the hatches for a stormy season. It's important for contractors to stay ahead of the demand and ensure that their businesses will be contacted when consumers are ready to winterize their residences.
Various professionals are called for their services in order to ensure a house is ready for winter - heating, venting and air conditioning (HVAC) technicians are needed to ensure furnaces and pipes
Various professionals are called for their services in order to ensure a house is ready for winter - heating, venting and air conditioning (HVAC) technicians are needed to ensure furnaces and pipes
3 ways promotional items increase brand awareness
Promotional advertising's goal is to raise a company's visibility. Creating and developing an effective marketing strategy will increase brand awareness and generate business. Owners have a great deal of advertising options, and many have found that promotional giveaways are effective tools for heightening long-term exposure.
Handing out branded gifts puts an advertisement directly in consumers' hands. These marketing campaigns have some advantages that other platforms can't
Handing out branded gifts puts an advertisement directly in consumers' hands. These marketing campaigns have some advantages that other platforms can't
Thursday, September 27, 2012
How to use promo calendars effectively
The year's end means it's time for small business owners to start developing next year's marketing campaigns. Promotional wall calendars can create long term exposure for a brand, but figuring out how to effectively use the gift will raise a company's visibility even higher.
Make it colorful
Plain calendars can become easy to ignore - they become another decoration a consumer sees every day. Owners should make their promotional products stand out to draw attention every
Make it colorful
Plain calendars can become easy to ignore - they become another decoration a consumer sees every day. Owners should make their promotional products stand out to draw attention every
Capitalizing on increased car sales
The good news for the auto industry is that business is on the rise. According to Urban Science, consumers are buying more vehicles than in recent years. The company's vice president of retail channel solutions John Frith said in a statement that, "dealers are making a profit for the first time in more than three years without having to rely on their service departments to do so."
Owners should develop marketing strategies to capitalize on increased consumer spending. Promotional
Owners should develop marketing strategies to capitalize on increased consumer spending. Promotional
Increasing brand exposure through autumn-themed gifts
Promotional products that tie a company to what people love best about fall are great for creating brand awareness. Business owners who are savvy enough to give away gifts that address consumers' autumnal needs will increase their visibility even further.
Figuring out which promotional items have the most functionality during the new season is as simple as thinking about the changes fall brings - chilly temperatures, stormy weather and shorter days. Marketers should give away branded tools
Figuring out which promotional items have the most functionality during the new season is as simple as thinking about the changes fall brings - chilly temperatures, stormy weather and shorter days. Marketers should give away branded tools
Subscribe to:
Posts (Atom)