Promotional Products Association International (PPAI) conducted a study in December 2011 about what kinds of promotional items consumers remember most. The trade organization divided giveaways into four categories based on their perceived values and found that gifts that cost $5 or less are most memorable.
When respondents were asked if they remembered receiving an inexpensive product like a promotional magnet or pen, 32 percent responded affirmatively. None of the other categories, gifts
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