New Year's Eve is rapidly approaching, and consumers are already making their resolutions. Losing weight and getting in shape is one of the most common resolutions. As a result, gyms frequently see an uptick in business during January. Men's Health recently reported that 12 percent of new gym members join fitness clubs during the first month of the year.
Promotional advertising can help gyms capitalize on consumers' increased interest in fitness. Holding events and distributing
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