January has been known as National Blood Donor Month since 1970, according to the American Red Cross. The month is meant to celebrate those who have donated over the last year and encourage others to contribute during the next 12 months.
Doctors and small business owners can participate by motivating consumers to make donations in January. Promotional giveaways can target would-be benefactors who need extra incentives and raise awareness for blood drives during the rest of the year.
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