Halloween has become more popular over the last few years. According to 2011 estimates from the National Retail Federation (NRF) and BIGResearch, spending for the holiday increased 9 percent over 2010 to reach $6.86 billion. Small businesses can leverage Halloween's increasing profile by tying promotional products to October's last day.
Companies can give away spooky gifts to capitalize on the spirit of the holiday. Timely promotional items can create more business in the short-term
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