Friday, October 19, 2012

Appealing to amateur contractors

Homeowners turn to hardware stores when they want to do repairs without professional help. Part of the appeal for some of these amateur contractors is that materials are the only expense, making do-it-yourself (DIY) more cost-effective than hiring expert services.
Local hardware stores can advertise to these homeowners by giving away construction-friendly promotional products. Aiding home repair projects shows customers that an establishment actively wants to nurture personal relationships and

Small Business Marketing Blog

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