Promotional giveaways are meant to raise a business' profile by placing an advertisement in a consumer's possession. If a company gives gifts that aren't functional, they may be discarded or ignored.
Promo items that have long lifespans can be used regularly by recipients and might be more likely to raise brand awareness because of their constant presence.
Everyday people have to write things down - students have to take notes in class, office workers need to fill out paperwork
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