Amidst economic uncertainty, consumer confidence in banks has sunk to unprecedented lows. According to Gallup's 2012 confidence survey, published in July, only 21 percent of Americans are confident in their financial institutions. The banking industry had the third lowest rating, coming in ahead of Congress' 13 percent and Health Maintenance Organizations' (HMOs) 19 percent.
With record unconfidence, it's difficult for banks to retain their clients. Some consumers have grown
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