The American Pet Products Association (APPA) estimates that over $4 billion will be spent on pet services like grooming and boarding in 2012. Owners love their animals and clearly are willing to spend the money to find the best care possible.
In such a lucrative industry, it's important that a business uses its marketing campaign to differentiate itself from the competition. Pet services can give away unique promotional products to help find leads and then turn them into new
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