Rethink sales and promotions in January

The post-holiday season is an obvious choice to implement sales and promotions. People who are still recovering from December expenses may need a little encouragement to spend more money. Yet, the new year, which is so full of promise, also beckons consumers to buy the latest good or service that could help them make 2014 a fresh start. Businesses also often have a new budget, meaning a potential willingness to put their money toward new things. The marketing opportunities are there, and

Small Business Marketing Blog