Facebook relaxes its standards for promotional giveaways

In order to run promotional giveaways on Facebook, small business owners would have to create apps for their pages, but that requirement has recently been abolished. According to Marketing Pilgrim, the social network has announced that contests and marketing events can be held directly on company profiles as well as third-party apps. Further, entrepreneurs can now use Facebook functionality for their giveaways. The news source points out that small business can collect contest entries via

Small Business Marketing Blog