Why is brand loyalty important to company administrators?

Developing a consistent message that clients fully understand is critical for business administrators around the globe. By using promotional items, company officials can share information with clients that could help these executives build brand loyalty.Wired reports that a recent Harris Interactive survey revealed that 25 percent of U.S. adults do not feel loyalty toward any specific brand. The study also showed that 56 percent of respondents noted that they would switch brands based

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