Not all promotional items are geared toward consumers - the marketing tools can also be used to find new employees. In 2011, the Advertising Specialty Institute (ASI) conducted a survey on how businesses market positive images to job seekers. The poll, which surveyed human resources professionals, revealed that 56 percent of respondents said that giveaways are distributed to create associations between companies and candidates.
As with advertising sales, owners and managers must take careful
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