The haircare-industry is one of the most competitive sectors, even during economically uncertain times. According to the Professional Beauty Association (PBA), salons added 75,000 jobs between 2001 and 2011, the same 10 year period in which the United States shed 1.6 million jobs overall.
Beauty parlors have to reach out to local consumers and implement promotional advertising strategies that help them stand out from the competition. Offering potential clients more than just the latest
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