Making the most of lackluster trade shows

When a trade show is packed, there can be a raucous and vibrant energy to the whole affair, as businesses clamor to get the attention of passersby. While such chaos can seem overwhelming, especially for small businesses who are trying to eke out some clientele in the face of national corporations, it is often better than the alternative. The golf industry recently underwent its own dip in trade show turnout along with the recession, according to The New York Times, and has since risen

Small Business Marketing Blog