Foster creativity with promotional products

Some businesses are obsessed with the idea of fostering creativity - that quantification-defying spark that can give life to advertising and direction to marketing campaigns. Creativity can also be important in companies' use of promotional products. It's the difference between the indiscriminately gifted promotional tradeshow pen and the engaging company-sponsored scavenger hunt for customers, where promotional pens and notebooks are just the tool for an engaging marketing

Small Business Marketing Blog