The art of handing out promotional products often seems to be a shotgun approach - businesses hand out as many of a simple giveaway as they can and hope that they can make an impression on recipients. However, companies that want to have a better impact on their clientele may consider being more discerning.Marketers should already have an idea who their target audience is, as well as a solid understanding of the product or service they're selling. The customer who marketers
Small Business Marketing Blog
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