3 ways to boost sales on New Year's Eve

New Year's Eve isn't typically thought of as a consumer-driven holiday. Unless you run a bar or restaurant, odds are that you either close up early the night of Dec. 31, or you watch revelers pass by your store without so much as a glance inside. While celebrations are an unmistakable part of New year's Eve, that doesn't mean that small-business owners need to throw in the towel and give up on what could be a very lucrative night.However, turning New Year's

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