Movie theaters using more promotional products

The fourth quarter is usually one of the more lucrative times of the year for movie theaters as studios start releasing films that are expected to compete for awards consideration in early 2014. This started early in 2013 with the debuts of "Gravity" and "Dallas Buyers Club," while other movies like "The Secret Life of Walter Mitty" and "The Wolf of Wall Street" will screen closer to ChristmasWhile the high quality of these films is usually sufficient for

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