Wednesday, November 27, 2013
Get personal with employee holiday presents
It can be a challenge for businesses to spread Christmas cheer as year-end deadlines loom just around the corner. On top of that, individuals are generally plagued with a litany of tedious pre-holiday errands that they have to complete in a short period of time.As business owners can imagine, the days leading up to yuletide festivities may be filled with tension.That said, setting aside the time to bestow promotional gifts upon company representatives could be a surefire way to ease a
Businesses welcome the new year with personalized calendar gifts
With the new year just around the corner, companies may find that rewarding loyal customers with promotional calendars would be much appreciated. Like corporations, consumers are extremely busy and have a number of items on their docket. For this reason, being able to plan all of their tasks and highlight important events throughout the year could be one of the best gifts clients can receive.There are a variety of ways in which cultures welcome the new year. In Italy, for
Outfit gifts with international Christmas images
A single present has the potential to say a thousand words. This kind of power has been harnessed throughout history, and every culture around the world has its own share of gift-giving practices. For this reason, businesses should take advantage of any opportunity that they may have to reward their employees with tokens of appreciation through budget-friendly promotional items. Perhaps the most popular holiday in the western world, Christmas, is approaching quickly. This celebration of
Charm customers with holiday shopping incentives
For most businesses, the holiday season is when they have to kick their sales initiatives into overdrive. With so many companies competing for consumer attention, it can be tiring for enterprises to make a continuous effort to appeal to shoppers. However, they can save some energy by offering customers incentives such as celebratory events and promotional giveaways.Even though some organizations may view the holidays as a short sprint to drive up sales, it is important that companies
Tuesday, November 26, 2013
Fix - don't nix - holiday office parties to trim expenses
How many opportunities throughout the year do employers have a chance to show their staff members that they care? Unless Arbor Day sounds like a more opportune occasion for small business owners to hand out promotional holiday cards, the Christmas season may be the only window of time that comes to mind.While companies should not necessarily break the bank by throwing a fancy shindig, it is key that they do make an effort to show their employees that they are valuable assets to the
Monday, November 25, 2013
Boost Cyber Monday sales with promotional giveaways and free shipping offers
Major chain retailers have Black Friday, while locally owned stores have Small Business Saturday. But that doesn't mean that e-commerce companies should feel left out from the festivities. The Monday after Thanksgiving - also known as Cyber Monday - is online vendors' opportunity to capitalize on the holiday shopping season.Even though Web-based businesses are the last ones in the lineup to have their turn, that's not to say that they can't outshine other companies. In
Friday, November 22, 2013
Small Business Saturday fosters year-round community togetherness
Small Business Saturday is right over the horizon, and local store owners could practically jump for joy at the mere thought of it.Even though this event obviously has its economic perks by encouraging Americans to turn to mom-and-pop shops for their holiday presents, it has more to offer. For the fourth year in a row, the Saturday after Thanksgiving presents small businesses with the opportunity to connect with their consumers throughout the community - and even reward their
Thursday, November 21, 2013
Entice customers to start celebrating with Hanukkah promotional items
Is there any better way for companies to act in the spirit of the holidays than by giving their loyal customers seasonal promotional items? That does not seem to be the case.With Hanukkah right around the corner, now is the perfect time for businesses to share some cheer with their shoppers with promo giveaways inspired by the Festival of Lights. Even if it's been a while since Hebrew school, organizations can easily come up with some excellent gift ideas for their clientele.One way
Wednesday, November 20, 2013
Get social to attract consumer attention on Small Business Saturday
As children still have a month or so to go until they are able to enjoy their favorite holidays, Saint Nick and parents know that now is their time to act.Keeping this in mind, small businesses should be prepared to pull out all of the stops and make the most of this year's shopping season. If they have not made moves toward whipping out the yuletide cheer, perhaps the perfect time to kick off the annual festivities is Small Business Saturday.Since 2010, November 30 has been a
Promotional items serve as thoughtful employee Christmas gifts
Since the days of Charles Dickens, businesses have been showing their appreciation to their staff members by giving them a holiday gift. While geese and fruitcakes are no longer employers' presents of choice, there are numerous other ways in which companies can wish their representatives a merry Christmas, including seasonal promotional items."The No. 1 mistake is underestimating the symbolic value of the holiday season," said Joseph R. Weintraub, management professor at
Tuesday, November 19, 2013
Snowfall has diminished over the years
Changes to weather patterns have resulted in diminished snowfall in parts of the United States. According to the Environmental Protection Agency, 57 percent of its weather stations saw declining snow accumulation between 1930 and 2007. The EPA attributes this shift to climate change. As the atmosphere has become warmer, weather conditions haven't been able to reach appropriate levels for snow. This means that the traditional winter precipitation may be more likely to receive
Snowfall has diminished over the years
Changes to weather patterns have resulted in diminished snowfall in parts of the United States. According to the Environmental Protection Agency, 57 percent of its weather stations saw declining snow accumulation between 1930 and 2007. The EPA attributes this shift to climate change. As the atmosphere has become warmer, weather conditions haven't been able to reach appropriate levels for snow. This means that the traditional winter precipitation may be more likely to receive
Support corporate values with Kwanzaa promo items
While it is true that Kwanzaa has been celebrated for fewer than 50 years, it's not its novelty that makes this holiday so appealing for companies offering promotional items. In fact, some business owners may not know it, but this is the perfect occasion for them to commend their employees for a job well done.The very history behind Kwanzaa makes it a unique opportunity to celebrate the high performance demonstrated by company representatives. The African Studies Center at the
Shop Small & Make a Big Difference this Small Business Saturday
Small Business Saturday is a day dedicated to supporting small businesses across the country. Here are some interesting facts about this movement that will help you understand why you should take part and shop for the cause.
American Express founded Small Business Saturday on 2010 as a way to encourage shoppers to buy from small businesses in their communities during the peak holiday shopping season.
In 2011 the U.S. Senate officially recognized Small Business Saturday, in order to
American Express founded Small Business Saturday on 2010 as a way to encourage shoppers to buy from small businesses in their communities during the peak holiday shopping season.
In 2011 the U.S. Senate officially recognized Small Business Saturday, in order to
Monday, November 18, 2013
Thanksgiving imagery for promotional items
As November draws to a close, small business owners should include Thanksgiving themes and imagery in their marketing plans in order to capitalize on the holiday. The celebration includes a number of symbols that company leaders can easily emblazon on their promotional marketing products. Below are three examples that entrepreneurs can use on the days leading up to the holiday. Pilgrims
Perhaps the simplest one to use is the famous hat thought to have worn by the pilgrims. A tall
Perhaps the simplest one to use is the famous hat thought to have worn by the pilgrims. A tall
Baseball team announces promotional giveaways for 2014
Though the 2013 season just ended with the Boston Red Sox taking home the World Series title, many franchises already looking forward to next year. For instance, the Los Angeles Dodgers have already announced their 2014 schedule of promotional giveaways and special events. The Dodgers plan to distribute a wide range of promotional items, including bobbleheads, jerseys and sweatshirts. The team will give these products away throughout the 2014 season to ensure that fans regularly attend
Friday, November 15, 2013
World AIDS Day is December 1
December brings a very important health awareness day as World AIDS Day occurs on the first of the month every year. The ultimate objective is to teach people about the dangers and prevalence of the disease as well as HIV. Government organizations, the medical community and nonprofits hope to eradicate AIDS and continue working toward a complete cure by increasing public awareness.AIDS awareness received a rather sizable boost ahead of World AIDS Day thanks to a new movie. "Dallas Buyers
Thursday, November 14, 2013
Great ideas to celebrate the end of year with your associates
The year is rapidly heading toward its conclusion, which means that small business owners should start thinking about how they'll celebrate everything their employees accomplished over the last few months. In many cases, this means planning a special party of the entire staff so they can enjoy themselves while they look back at 2013.Of course, there are a few dos and don'ts that entrepreneurs have to keep in mind once they start preparing their events. Below are some of the elements
Wednesday, November 13, 2013
Teens disengaged with Facebook
Facebook has established itself as a linchpin in many social media marketing plans. Mark Zuckerberg's social network has been one of the most effective advertising tools for years as it allowed companies to connect with their loyal customers and potential leads. However, now it seems like Facebook's popularity among younger people is diminishing. According to a recent study conducted by Piper Jaffray, only 23 percent of teens consider Facebook as the most important social
Tuesday, November 12, 2013
Red Planet Day is approaching
While Thanksgiving commands the most attention as November's top holiday, this year it shares a day with a long-standing tradition. According to Holiday Insights, Red Planet Day is observed annually on November 28. The date was chosen because it is the anniversary of the day the Spacecraft Mariner 4 was launched in 1964. The craft came within 6,118 miles of Mars in only 228 days, the closest any manmade structure had been up to that point. The public's fascination with
December days for promotional giveaways
December is chock full of days that would be perfect for promotional giveaways. Small businesses can tie their marketing events to major holidays to ensure that customers will attend and develop brand recognition. Additionally, companies shouldn't ignore the other great days that could be used for advertising purposes. With November rapidly heading toward its conclusion, entrepreneurs should start planning giveaways for the following days in December. The day that revolutionized
Monday, November 11, 2013
Celebrate National Games & Puzzle Week with promotional items
November will end with a fun celebration in which all small businesses should participate. According to Apples 4 the Teachers, November 24 through 30 is National Games & Puzzle Week, during which everyone should be allowed to have some fun and enjoy some friendly competitions.Entrepreneurs should think of some unique games for their employees to play during this week. While board games may suffice in some instances, some workers may want to participate in something more intricate and
Movie theaters using more promotional products
The fourth quarter is usually one of the more lucrative times of the year for movie theaters as studios start releasing films that are expected to compete for awards consideration in early 2014. This started early in 2013 with the debuts of "Gravity" and "Dallas Buyers Club," while other movies like "The Secret Life of Walter Mitty" and "The Wolf of Wall Street" will screen closer to ChristmasWhile the high quality of these films is usually sufficient for
Custom coffee mugs can help consumers wake up
It's difficult to start the day without a cup of coffee and some people are willing to go to extreme ends in order to enjoy their favorite beverage. Ben Affleck is among the many consumers who would take a small risk in order to buy some java. TMZ reports that the star and director of "The Town" recently parked his car in a yellow zone because he couldn't find a space near Starbucks. As a result, Affleck received a $58 ticket while he and his wife were in the store.This fine
Friday, November 8, 2013
Activities to draw in a crowd during Black Friday & Small Business Saturday
Though Thanksgiving is still a few weeks away, small business owners can't afford to miss the opportunity to start preparing for the holiday shopping season, which starts immediately after everyone's finished eating turkey. In fact, it even starts before then in a few stores. According to CNN Money, Kmart plans to open at 6 a.m. on Thanksgiving and will welcome customers until 11 p.m. on Black Friday. Last year, the retail chain closed at 4 p.m. on the holiday and then reopened
Thursday, November 7, 2013
Breast cancer awareness effort leads to massive donations
With Breast Cancer Awareness Month over, various organizations have been releasing information about their fundraising efforts in October. According to WBIR, customers of the Knoxville, Tenn., Kroger supermarket recently donated $51,000 to combat breast cancer. The money was raised as part of a month-long campaign during which consumers could purchase pink bracelets for $1.In a separate campaign, the grocery store chain managed to garner even more donations. The news source reports that Kroger
November is American Diabetes Month
Every month is dedicated toward raising awareness for a specific health issue. November is meant to help prevent one disease that seems to be becoming more and more prevalent. This month is American Diabetes Month, and may play a large part in combating the ailment. Recent research indicates that diabetes is a growing issue. Even from a financial perspective, the disease makes a significant impact. According to the American Diabetes Association, the total cost of diabetes was $245 billion
November is American Diabetes Month
Every month is dedicated toward raising awareness for a specific health issue. November is meant to help prevent one disease that seems to be becoming more and more prevalent. This month is American Diabetes Month, and may play a large part in combating the ailment. Recent research indicates that diabetes is a growing issue. Even from a financial perspective, the disease makes a significant impact. According to the American Diabetes Association, the total cost of diabetes was $245 billion
Wednesday, November 6, 2013
Social media marketing tactics for the holiday season
Social media is arguably the most important resource for small businesses as they prepare for the holiday season. By capitalizing on the channel over the next few weeks, companies can ensure that they can capitalize on the expected growth in consumer spending. The National Retail Foundation recently estimated that sales will increase 3.9 percent over 2012's returns. NRF President and CEO Matthew Shay expects the increase despite federal uncertainty."Overall, retailers are optimistic
FAA updates rules on in-flight gadget usage
Consumers just received clearance to use their mobile gadgets on most of their flights. According to NBC News, the Federal Aviation Administration recently relaxed its standards and will now allow airline passengers to use their tablets, handheld video game consoles, e-readers and DVD players during the entire time they're on planes. Phone calls and text messages are still prohibited though customers can go online after reaching 10,000 feet. For many air travelers, this announcement
Monday, November 4, 2013
Why businesses should use promotional tote bags on American Recycles Day
In November, the United States celebrates a day geared toward reducing waste and promoting eco-friendly practices. In 2012, President Barack Obama officially declared that November 15 is America Recycles Day. In the official proclamation that appears on the White House's website, the president urges people "to continue their reducing, reusing, and recycling efforts throughout the year."Of course, there are many everyday items that damage the environment. For instance, single-use
Friday, November 1, 2013
Top 5 promotional items for November
October has come and gone, and the new month presents small business owners with a fantastic opportunity to make plans for new promotional giveaways. November is perhaps the perfect time for company leaders to hold marketing events as the holidays are creeping closer and closer so consumers are starting to think about buying presents and making all of their celebratory preparations. Enterprises that distribute promotional items now will lay the groundwork for a successful and multi-tiered
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