Win over college students with promotional items

The school year is almost here, which is great news for small business owners in college towns. These entrepreneurs rely on students to help their companies thrive because many cities turn into ghost towns as soon as everyone goes home for the summer. Of course, this means that small business owners have to market to young consumers in order to increase sales while school is in session. Jeff Gawronski, president of Dorm Co., told Entrepreneur Magazine that entrepreneurs should stay

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