Key tips for small business branding

Small business marketing is an intricate and delicate task as owners have to create unique identities for their companies in order to stand apart from the competition. Branding an enterprise is one of the most important parts of creating a lasting presence in the marketplace. Jonah Berger, author of "Contagious: Why Things Catch On" and an associate professor of marketing at the Wharton School of the University of Pennsylvania recently explained to Entrepreneur Magazine that

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