Saturday, August 31, 2013
Small businesses should distribute promotional umbrellas to students
Small business owners can help students prepare for the school year by distributing unique promotional products. Perhaps the most functional items that entrepreneurs can give away are logo-emblazoned umbrellas so that young customers won't be soaked every time there's a storm. Students in San Antonio recently had to face this problem. According to KENS 5-TV, a CBS-affiliated station, the first day of school in the Texan city was a wet one, and KENS 5 meteorologist Paul
Promotional giveaways are a hit at Ohio State
Promotional giveaways are a staple of the Ohio State University's annual Buck-i-Frenzy, and they were a massive hit with students at this year's event. The Lantern recently reported that the gathering brought over 20,000 students to the Recreation and Physical Activity Center, where dozens of businesses were offering samples, small gifts and free food. Maureen Flanagan, a first-year Spanish student, told the news source that the Buck-i-Frenzy is a great way for students to find
Key tips for small business branding
Small business marketing is an intricate and delicate task as owners have to create unique identities for their companies in order to stand apart from the competition. Branding an enterprise is one of the most important parts of creating a lasting presence in the marketplace. Jonah Berger, author of "Contagious: Why Things Catch On" and an associate professor of marketing at the Wharton School of the University of Pennsylvania recently explained to Entrepreneur Magazine that
Tuesday, August 27, 2013
Why pictures matter in social media marketing
Small business owners have to combine many disparate elements to create successful social media marketing campaigns. Some features, such as hashtags, are practically requirements to boost brand equity and engage online consumers. Pictures are usually forgotten because there are many other elements that need to be included in every post, but are extremely important. Customers can easily ignore a single Tweet or status update on Facebook, but photos stand out amid all of the
Monday, August 26, 2013
Promotional products can help raise funds for needy pups on National Dog Day
August 26 is a very special day for dog lovers in the United States. According to Holiday Insights, that day is National Dog Day, which is dedicated to recognizing everything that canines do for their humans. The pets love their families unconditionally and are often everyone's best friend. Joseph Moreus, 61, of Westminster, Calif., told the Associated Press he understands why dogs are more beloved than cats. "They have more personality. They are loyal. Cats are all about
Friday, August 23, 2013
Promotional items can raise safety awareness
Promotional items are valuable marketing materials, but their effectiveness extends beyond enhancing a small business' brand equity as many sponsored products can help keep customers safe. Clients appreciate entrepreneurs who distribute functional advertisements that help them stay out of harm's way. While there are many gifts that can enhance safety, some are more effective than others. The following is a look at the top five promotional marketing products that will help clients
Thursday, August 22, 2013
Common social media marketing mistakes
Promotional items are effective analog advertisements, but small businesses also need to establish a digital presence in order to reach out to consumers. Specifically, pages on multiple social networks are necessities in the modern marketplace for connecting with customers and enhancing brand equity. However, simply creating profiles isn't enough to help a company position itself as an industry leader. In order to successfully execute a social media marketing strategy, small business
Wednesday, August 21, 2013
September is Healthy Aging Month
Small business owners aren't the only ones who can use promotional giveaways to raise awareness for their various elements. Medical professionals can use the marketing events to generate exposure for both their practices and different causes, including health risks and strategies for staying fit. September is a great opportunity for health care providers to hold giveaways and reach out to certain clients as the month is Healthy Aging Month, according to the American Psychological
Tuesday, August 20, 2013
September has unique marketing opportunity for pizza places
There are some holidays that seem tailored perfectly for some business' promotional giveaways and other marketing strategies. There is one such day in September that seems like it was created specifically for restaurants that sell pizza. According to Foodimentary, September 5 is National Cheese Pizza Day, which recognizes one of the most popular meals in the United States. Sales have been trending upward recently. PMQ Pizza Magazine reports that the pizza industry grew by 1.6 percent
Monday, August 19, 2013
Introducing Myron Corp.'s 2014 promotional wall calendars
The summer is nearing its inevitable end as fall creeps closer. In a few short weeks, the weather will change and a chill will be in the air, and in a blink of an eye 2013 will be over. The new year brings fresh opportunities to small business owners, especially from a marketing perspective. One great part about 2014's arrival is that it allows entrepreneurs to distribute new promotional wall calendars. The sponsored items are effective marketing tools because they're functional
Friday, August 16, 2013
Celebrating September's patriotic holidays
When it comes to patriotic holidays, many people think of Independence Day, Veterans Day and Presidents Day, only to forget about some others. All throughout the year there are important dates during which Americans are supposed to reflect on their heritage. Two such holidays are in September. Patriot Day and Citizenship Day are two of the most important events of the year in the United States because they represent such important moments in history. The former started on one of the
Thursday, August 15, 2013
How to celebrate National Relaxation Day
Some days are perfect for unwinding and that's certainly the case on August 15. According to Days of the Year, that date is officially designated as National Relaxation Day. The entire objective of the holiday is to get away from the daily grind and relax for once.This is an occasion that small business owners should recognize in order to improve employee retention and combat burnout. A recent study conducted by the Families and Work Institute shows that nearly a third of all American
Wednesday, August 14, 2013
3 September holidays for promotional giveaways
September starts with a bang thanks to Labor Day, but that's not the only great day on which small businesses can host promotional giveaways. The ninth month of the year features a host of great holidays that can be used for marketing purposes. Many of the following celebrations aren't particularly well-known, but that could actually be an advantage for many entrepreneurs. By hosting unique events, company leaders can ensure that their promotions stand out from those held by
Tuesday, August 13, 2013
Project reveals many people want to live on Mars
Over 100,000 people are vying for the opportunity to live on Mars. According to CNN, these candidates have completed their submissions to be considered for the chance to be sent to the red planet by Mars One, an organization that wants start colonizing Mars by 2022. The news source reports that 30,000 Americans were among the volunteers. Mars One charges a fee for every application. The total cost is based on the gross domestic product of the volunteer's country. Bas Lansdorp,
Project reveals many people want to live on Mars
Over 100,000 people are vying for the opportunity to live on Mars. According to CNN, these candidates have completed their submissions to be considered for the chance to be sent to the red planet by Mars One, an organization that wants start colonizing Mars by 2022. The news source reports that 30,000 Americans were among the volunteers. Mars One charges a fee for every application. The total cost is based on the gross domestic product of the volunteer's country. Bas Lansdorp,
Project reveals many people want to live on Mars
Over 100,000 people are vying for the opportunity to live on Mars. According to CNN, these candidates have completed their submissions to be considered for the chance to be sent to the red planet by Mars One, an organization that wants start colonizing Mars by 2022. The news source reports that 30,000 Americans were among the volunteers. Mars One charges a fee for every application. The total cost is based on the gross domestic product of the volunteer's country. Bas Lansdorp,
Monday, August 12, 2013
It's almost time for kids to go back to school
Much to parents' delight and childrens' chagrin, summer is almost at its end and a new school year is rapidly approaching. In a matter of weeks, institutions will open their doors and welcome back all of their students for another ten months of lessons. Of course, this also means that parents and guardians will soon have to bring their children shopping to buy certain necessities. Without all the essentials, students wouldn't be able to complete their assignments during the
Help teachers prepare for the school year
Students aren't the only ones who will head back to school over the next weeks as teachers will start working at that time. Educators are dedicated to their jobs and classes, but the summer is a welcome respite from the stresses of molding young minds every day. Dr. Kevin Eames, a former teacher, told the BBC that while the profession is invigorating, some people who come from demanding fields are stressed by teaching."It's exciting. The adrenaline burn from the classroom is
Friday, August 9, 2013
How to host a Labor Day event for customers and employees
While August is devoid of major holidays, there is one shortly after the month concludes. September starts off with Labor Day, a holiday that marks the unofficial end of summer. According to the United States Department of Labor, the first Monday in September is Labor Day to celebrate "the social and economic achievements of American workers" and recognize all the contributions that people have made over the last year. Ironically, no one knows who put forth the effort to actually
Thursday, August 8, 2013
Now may be the perfect time for real estate agents to start new marketing campaigns
Real estate agents may want to create new marketing campaigns in the near future because the housing market is gaining momentum. Property Wire reports that the Zillow Home Value Index shows the average home price was $161,100 during 2013's second quarter, which is a 2.4 percent increase from the first quarter. The gains are expected to continue for at least another 12 months. According to the news source, the Zillow Home Value Forecast shows that home values are
Win over college students with promotional items
The school year is almost here, which is great news for small business owners in college towns. These entrepreneurs rely on students to help their companies thrive because many cities turn into ghost towns as soon as everyone goes home for the summer. Of course, this means that small business owners have to market to young consumers in order to increase sales while school is in session. Jeff Gawronski, president of Dorm Co., told Entrepreneur Magazine that entrepreneurs should stay
Small business owners can use soccer for their promotional giveaways
Soccer's top professional league is about to start a new season. The Barclays Premier League's 2013/2014 season will begin on August 17, and fans can hardly wait for the day to finally arrive. The league attracts top talent from all over the world, making it extremely competitive and endlessly entertaining for spectators. This may not seem like a huge deal in the United States, but soccer's popularity is steadily growing. According to Fox News, ESPN ratings data shows that
Wednesday, August 7, 2013
Celebrate Curiosity with promotional items
Curiosity has been exploring Mars for more than year. According to National Geographic, the rover is halfway through its two-year mission. During its expedition, Curiosity has analyzed samples to determine whether the red planet is capable of supporting life. Additionally, the machine has been charting potential courses for future missions to Mars. Curiosity's exploits have riveted the American public and made space travel popular once again. After years of disinterest, the Mars rover
Tuesday, August 6, 2013
Schools should recognize National Inventors' Month
Every month features a special celebration for important historic accomplishments. August is no different as it is National Inventors' Month, according to the Evanston Public Library. The month is meant to recognize all the men and women who have developed innovations that have improved everyday life and changed the world.Indeed, inventions are constantly streamlining how people go about their daily lives and interact with each other. For instance, approximately a decade ago, everyone
Monday, August 5, 2013
The trouble with Yelp
Small business owners face a growing problem when it comes to controlling their reputations online, especially since Yelp's popularity has grown. This site allows customers to write reviews of companies. The feedback is available for anyone to read and is supposed to help consumers great establishments for every product or service. However, Yelp is arguably hurting small businesses more than helping. For instance, Ed Wells, owner of Chowderheads, told Business Insider that he thinks
How to run a contest on Facebook
Many small business owners hold online promotional giveaways to increase their presence in the e-commerce sphere. By holding contests and offering promotional items to a digital audience, an entrepreneur can ensure that his or her company can reach out to consumers around the world, instead of being limited to the local area. Some professionals try to generate synergy between marking channels by holding giveaways on Facebook to increase their social media following. This can be a
How to run a contest on Facebook
Many small business owners hold online promotional giveaways to increase their presence in the e-commerce sphere. By holding contests and offering promotional items to a digital audience, an entrepreneur can ensure that his or her company can reach out to consumers around the world, instead of being limited to the local area. Some professionals try to generate synergy between marking channels by holding giveaways on Facebook to increase their social media following. This can be a
Friday, August 2, 2013
Top 5 for August: Take advantage of the last days of summer!
August has arrived, and that means that the summer has entered its dying days. In a matter of weeks, schools will open their doors and welcome children back for another academic year. Shortly after that, the seasons will officially change with autumn's arrival bringing cool weather and colorful leaves. But all of that is in the future. The summer is still here and should be enjoyed by all. Small business owners can ensure that their customers enjoy the last days of summer by
Thursday, August 1, 2013
It's National Simplify Your Life Week
Some holidays are dedicated to helping people prepare for the rest of the year. For instance, the first week of August is National Simplify Your Life Week, according to the North Carolina Cooperative Extension. These seven days are supposed to be when everyone gets themselves organized to minimize stress.There are numerous ways in which one can simplify his or her life. For instance, people can take the time to organize their homes so they can easily find important items without having to rifle
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