Wednesday, February 27, 2013
Are small promotional items the best advertising tools?
Unique promotional products help small business owners expand their brands, but some items are better for marketing than others. Certain entrepreneurs may believe that bigger is better when it comes to their branded giveaways. However, Inc. Magazine writes that size doesn't matter, and that larger items are not as effective as their smaller counterparts. Nancy Nguyen, owner of Sweet T, told the news source that consumers do not want to carry bulky items. The more cumbersome
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When it comes to promoting a product or business, the potency of promotion efforts comes down to the effectiveness of the promotion that has been formulated. Branding is an integral part of the promotion and advertising process because it is what makes a company memorable and visible.
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