The holidays are over, and for most consumers that means it's time to tighten the purse strings. United Press International (UPI) recently reported the International Council of Shopping Centers (ICSC)and Goldman Sachs have found that retail spending dropped during the first two weeks of January. Store owners must be creative and use effective marketing tactics to prevent the post-holiday blues from negatively impacting their businesses.
Fun promotions can make January a massive success and
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