A recent survey from the Advertising Specialty Institute (ASI) revealed that the most well-liked promotional items are those with everyday functionality. In the "Global Advertising Specialties Impressions Study," ASI wrote that 81 percent of respondents said that a branded product's usefulness was the main reason they kept it.
The institute reported that gifts like tote bags, pens and USB drives were among the most appreciated. Promotional pens were rated as the most popular
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