On the heels of Black Friday is Small Business Saturday, a holiday spearheaded by American Express in 2010. The day has gained the support of politicians and companies around the country and spurred more than $5 billion in sales in 2012. The holiday celebrates the small businesses that make up every community and encourages shoppers to do a bit of local shopping before the holidays.Here are five ways to promote Small Business Saturday and make it a great day for your customers.1. Create a Small
Small Business Marketing Blog
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