What does you color selection say about your brand?

A company's logo makes up a large part of brand recognition. There are some logos that are unmistakable and unavoidable. Think of the McDonald's golden arches, Google's multi-colored letters and the sprawling cursive on Coca-Cola products. When designing a logo, a website and official company communications, it's best for branding to stick with the same hue. This should also be the basis for promotional products, among other marketing efforts.Entrepreneur reported on a study

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