Fusion marketing and guerilla marketing are terms that can often come up in discussions about marketing mixes, but you may not know how they can apply to your business. These are methods of spreading brand awareness that go beyond traditional tactics.Integrate with peers
Fusion marketing, sometimes called "tie-ins" or "collaborative marketing," is a strategic alliance between businesses to boost visibility without increasing the advertising budget. It's a
Wednesday, June 25, 2014
Tuesday, June 24, 2014
What does you color selection say about your brand?
A company's logo makes up a large part of brand recognition. There are some logos that are unmistakable and unavoidable. Think of the McDonald's golden arches, Google's multi-colored letters and the sprawling cursive on Coca-Cola products. When designing a logo, a website and official company communications, it's best for branding to stick with the same hue. This should also be the basis for promotional products, among other marketing efforts.Entrepreneur reported on a study
Monday, June 23, 2014
How promotional products fit with social media marketing
Social media marketing is a must-have for businesses these days, but not everyone knows how to use it effectively. Some businesses may not know all of the platforms available and others might not know how to tie them in with already established marketing practices. Digital interaction can even help put promotional products to greater use through contests.According to Entrepreneur, LinkedIn and the market research firm TNS asked decision-makers at roughly 1,000 small and medium businesses
Friday, June 20, 2014
Custom products for summer parties
When people think of custom promotional products, their minds likely go to how businesses use the items for marketing. However, they are also great for special events where guests want personalized gifts or party favors as mementos. Changing the purpose of the products for a more personal use is an easy way to order professional quality gifts that will make the party even more of a hit.Family reunion
Summer is the perfect time to organize a family reunion because kids are off from school and
Summer is the perfect time to organize a family reunion because kids are off from school and
Thursday, June 19, 2014
Planning promotions for the 2014 World Cup
The World Cup has just begun and there is still nearly a month of fast-paced soccer to come. Though most Americans don't care about the sport regularly, it's common to see people get pumped up for World Cup games. The World Cup is like the Olympics in the U.S., but not quite as popular. Sports bars are packed with people cheering for whichever country they're favoring that night and normal television routines are abandoned for the nightly games. With the U.S. win during the
Wednesday, June 18, 2014
4 ways to promote Men's Health Month
Men's Health Month is officially celebrated in June, but it's an important issue year-round. Use this special month to raise awareness for common diseases and illnesses that affect men and boys as a way to promote healthier humans while boosting brand recognition.It's a known fact that women typically live longer than men, but why is that so? It's in part because men tend to avoid doctor's appointments and ignore symptoms, giving illnesses more time to develop. The key
Tuesday, June 17, 2014
How promotional products fit with social media marketing
Social media marketing is a must-have for businesses these days, but not everyone knows how to use it effectively. Some businesses may not know all of the platforms available and others might not know how to tie them in with already established marketing practices. Digital interaction can even help put promotional products to greater use through contests.According to Entrepreneur, LinkedIn and the market research firm TNS asked decision-makers at roughly 1,000 small and medium businesses
How promotional products fit with social media marketing
Social media marketing is a must-have for businesses these days, but not everyone knows how to use it effectively. Some businesses may not know all of the platforms available and others might not know how to tie them in with already established marketing practices. Digital interaction can even help put promotional products to greater use through contests.According to Entrepreneur, LinkedIn and the market research firm TNS asked decision-makers at roughly 1,000 small and medium businesses
How promotional products fit with social media marketing
Social media marketing is a must-have for businesses these days, but not everyone knows how to use it effectively. Some businesses may not know all of the platforms available and others might not know how to tie them in with already established marketing practices. Digital interaction can even help put promotional products to greater use through contests.According to Entrepreneur, LinkedIn and the market research firm TNS asked decision-makers at roughly 1,000 small and medium businesses
Friday, June 13, 2014
10 amazing statistics about promotional products
In a world where social media marketing is king, promotional products may seem old school to some business owners. Though the advertising medium has been around much longer than Facebook or Twitter, it is an extremely valuable and effective way to spread a brand name. It's a sensory medium that lasts much longer than ads on television, in magazines or newspapers.Custom promotional products make up an industry that is constantly expanding the number of items offered.
Thursday, June 12, 2014
Refueling the sales department
One of the most obvious ways to drive revenue up is by increasing sales. In order to make that happen, the sales team must be motivated and dedicated to putting in the necessary effort. If the sales department has seemed lackluster lately, it's time to use management tactics to revitalize the overall attitudes, on both group and individual levels. What to do as a company
For management to increase sales, there needs to be added emphasis on understanding what customers like and what
For management to increase sales, there needs to be added emphasis on understanding what customers like and what
Cutting expenses for small businesses
There isn't a business owner out there who doesn't want to save a bit of money. Though there are probably several areas where a company can skimp on spending, advertising shouldn't be one. Check out these tips for reducing a marketing budget while still giving attention to advertising, as well as ways to cut costs in other areas of business management.Put yourself out there
One way to promote the business is by reaching out into the community. Consider writing an article
One way to promote the business is by reaching out into the community. Consider writing an article
Wednesday, June 11, 2014
Outdoor promotional products by industry
The summer is heating up and hopefully business is as well. Clients and customers are spending more time outside so it's the right time to promote the company through outdoor products. Patrons will find themselves reaching for their favorite new summer gadget and immediately thinking of the brand that's printed right across it. The selection of summer-appropriated items is expansive and there are multiple products to fit every industry. Here are some examples of how these freebies and
Friday, June 6, 2014
Pick the perfect promotional product for summer food celebrations
The month of June is packed with food-related holidays, even if people don't know about them all. According to The Nibble, a specialty food magazine, June is the national month for eight different snacks and meals. These are National Candy Month, National Dairy Month, National Papaya Month, National Fresh Fruit and Vegetables Month, National Seafood Month, National Steakhouse Month, National Turkey Lover's Month and National Iced Tea Month. There are also daily national food holidays
Planning an Independence Day promotion
Independence Day is a celebration of America's independence that pays homage to the signing of the Declaration of Independence back in 1776. When most people think of the Fourth, it conjures images of pool parties, grilling, wearing patriotic colors and explosive fireworks. However, it's also a popular holiday to base sales and promotions on. Branch out from the traditional methods of raising summer sales and consider how promotional products can help get customers in the
Thursday, June 5, 2014
Improving hiring processes to gain quality employees
It's a given that most businesses need high-quality employees to be successful. One way to attract skilled employees is with high-paying salaries but there are other methods to seek out talent without bringing people in who may only be looking for a payday. According to Forbes magazine, employees are a company's greatest asset and competitive advantage. With that in mind, consider how the process of searching for and hiring new people can be revitalized.Highlight the benefits of small
Wednesday, June 4, 2014
Tailoring promotions to Father's Day
Father's Day weekend ushers in a lovely celebration between families as people gather to honor their fathers. It's warm enough to take an outing to the beach or lake, have a cookout or throw a ball around in the backyard. Some dads may want to watch the baseball game together and others may just want some peace and quiet. Whatever the activity of choice, it's a day to pay special attention to the patriarch.The holiday is also an excellent time to reach out to past customers and
Advertising tips for small businesses
Advertising has a litany of benefits, including but not limited to reminding current customers and informing potential customers of a product or service. Investing in advertising can also create and uphold a distinct identity and brand for the company, as well as bolster the reputation. It's a wonderful tool for businesses but it's not a guaranteed way to increase sales or quantity of customers. It must be done well to have an impact.Outline steps to success
The Small
The Small
Subscribe to:
Posts (Atom)