Why promotional items and direct mail are a perfect match

Promotional items can be combined with almost any other marketing tool so small business owners can generate synergy between their resources. While it may seem easiest to pair sponsored products with social media, they can also work well with an analog channel like direct mail. Advertising with cards and letters might seem outdated, but the strategy can still be effective. As consumers are inundated with emails and social media updates, it can be difficult for companies to stand out in a

Small Business Marketing Blog