Fake Facebook likes damage brands' reputations

In the digital age, social media marketing has become a crucial component of branding efforts. Adult consumers are spending more and more time on social media channels and interacting with a greater number of businesses regularly on networking sites. A Social Habit study found that the average social media user followed 33 companies or brands on a social networking site like Facebook or Twitter in 2012. This is up from 25 companies or brands followed the previous year. When it comes to

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