Monday, September 30, 2013

Get prepared for Get Organized Week

A majority of business managers believe that staying organized is a key tenet to success. By decreasing clutter and improving operational efficiency, an individual and a company is better able to boost production and decrease distractions.The National Association of Professional Organizers believes in the power of organization, which is why it aims to help businesses and individuals increase order and efficiency with key practices. Organization professionals and other managers can renew their

Small Business Marketing Blog

Saturday, September 28, 2013

Key social marketing tips from the pros

Social media has grown exponentially over the past few years as one of the top digital marketing tools available. The versatility of this tool allows both business-to-business and business-to-consumer brands to benefit from reaching out to current and potential customers on the platform. Like most great forms of communication, there are many different tactics used by marketing professionals to boost recognition for a brand, product or service. Here are five key social media marketing tips

Small Business Marketing Blog

Attract bargain hunters during National Coupon Month

Cutting coupons has gone from a simple process done before grocery shopping to a lifestyle. Just look for examples on the TLC show "Extreme Couponing" or the numerous blogs dedicated to the art of cutting out coupons. Those pieces of paper made popular by the budget conscious are not only beneficial for customers, but also for marketing professionals.Coupons are a powerful marketing tool
Coupons are a  traditional marketing tool that are used to notify customers about

Small Business Marketing Blog

Friday, September 27, 2013

Save a furry friend during Adopt a Shelter Dog month

Businesses that support pet adoption or are in the animal care industry can use the month of October as marketing inspiration. October is Adopt a Shelter Dog Month and it's the perfect time to incorporate a message about the benefits of pet adoption into regular branding practices. By distributing promotional marketing products throughout the month about the benefits of adopting a pet and shelter figures, a company can promote a cause it cares about.Key pet shelter figures in the

Small Business Marketing Blog

Wednesday, September 25, 2013

Medical practices can add support to National Chiropractic Health Month with promotional marketing products

Medical practices focused on promoting health-focused educational initiatives may want to consider participating in National Chiropractic Health Month. Held each October, the nationwide campaign is dedicated to activities that educate patients about the benefits of chiropractic care, regardless of age, occupation or fitness level. This year's theme is "Discover Chiropractic: Find Your Game" and a toolkit is being offered to practices. According to the American

Small Business Marketing Blog

Fake Facebook likes damage brands' reputations

In the digital age, social media marketing has become a crucial component of branding efforts. Adult consumers are spending more and more time on social media channels and interacting with a greater number of businesses regularly on networking sites. A Social Habit study found that the average social media user followed 33 companies or brands on a social networking site like Facebook or Twitter in 2012. This is up from 25 companies or brands followed the previous year. When it comes to

Small Business Marketing Blog

Tuesday, September 24, 2013

Celebrate unique holidays with promotional marketing products

The month of October is filled with unique, and slightly obscure holidays. Days of celebration and recognition provide everyone an opportunity to think outside of themselves and rejoice or contemplate. Companies that want their marketing events to stand out from the competition next month can distribute promotional marketing products on the following minor holidays. World Food Day
Wood Food Day is held on October 16 and was established by the Food and Agriculture Organization for the

Small Business Marketing Blog

Monday, September 23, 2013

Recognize volunteers' work with promotional products for Make a Difference Day

Volunteers play a crucial role in organizations by performing necessary tasks and raising awareness for various causes. From feeding the hungry to fighting to stamp out cancer, many people find it worthwhile to donate their time and effort to charities. For many organizations, volunteers make up a significant percentage of a workforce and help get projects off the ground. As a result, it's important to take the time to recognize these individuals and thank them for their efforts. By

Small Business Marketing Blog

Friday, September 20, 2013

Celebrate National Women's Small Business Month with promotional marketing products

October is almost here and with it comes the time dedicated to celebrating and recognizing women in business in the U.S. National Women's Small Business Month aims to promote women in business and promote greater equality between the sexes. According to the U.S. Small Business Administration, about 30 percent of small businesses are owned by women - this is an increase from just 5 percent in 1970. During the month of October in 2012, the SBA hosted a series of weekly web chats

Small Business Marketing Blog

Thursday, September 19, 2013

Celebrate IT gurus on National Techie Day

As technology continues to spur on the development of business, it's important to remember those who are responsible for making sure systems, infrastructure and devices are functioning properly. October 3rd is National Techie Day. The holiday was launched in 1999, right at the end of the first major tech boom, by Techies.com and co-founded by CNET Networks. The day recognizes those who work hard to keep technology that's so essential to everyday life. In addition, the creators of the

Small Business Marketing Blog

Wednesday, September 18, 2013

Boss's Day held in October

National Boss Day or Boss's Day is almost here, which means many workers will be looking for new gift ideas to express gratitude to employers who are doing an exceptional job. The holiday is typically observed on October 16, or the nearest working day, in the U.S. According to Time and Date, the concept of National Boss Day began in 1958 when Patricia Bays Haroski, who was then an employee at State Farm Insurance Company in Deerfield, Illinois, registered the holiday with the

Small Business Marketing Blog

Tuesday, September 17, 2013

Prepare a spooky treat with unique promotional products

For many, the month of October is like no other and brings a sense of joy and frivolity. The holiday marks the changing of the seasons from fall and winter and is a time of celebration and superstition. Halloween allows adults to act like children, and for children to take on the personas of spooks, goblins and current pop icons. According to the History Channel, the holiday is expected to have originated from the ancient Celtic festival of Samhain, when people would light bonfires

Small Business Marketing Blog

Wednesday, September 11, 2013

Key social marketing tips from the pros

Social media has grown exponentially over the past few years as one of the top digital marketing tools available. The versatility of this tool allows both business-to-business and business-to-consumer brands to benefit from reaching out to current and potential customers on the platform. Like most great forms of communication, there are many different tactics used by marketing professionals to boost recognition for a brand, product or service. Here are five key social media marketing tips

Small Business Marketing Blog

Tuesday, September 10, 2013

Get a hole in one on National Golf Day

National Golf Day, held on October 4, is a major charitable event that has been sponsored each year since 1952 by the Professional Golfers Association. On this day, over 4,300 professional golfers are encouraged to play golf with contributors and all entry fees go toward a wide range of charitable causes. According to the PGA, golf is a $68.8 billion per year industry and generates almost $4 billion annually for charities, most of which are unrelated to the sport. For many states, the

Small Business Marketing Blog

Monday, September 9, 2013

Celebrate Breast Cancer Awareness Month with promotional marketing products

In less than a month October will be here and with it comes more than Halloween candy and spooky masks. National Breast Cancer Awareness Month is celebrated each year during October. According to the National Breast Cancer Foundation, the annual campaign is dedicated to increasing awareness about the disease. While many people know about the disease, many more forget to take the preventative steps to detect the illness early. Key breast cancer facts
Breast cancer is a disease

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Sunday, September 8, 2013

Celebrate International Literacy Day with promotional marketing products

Not every adult and child in the world has been provided the opportunity to learn to read and write. In an effort to bring literacy to all men, women and children, the International Reading Association and other fine groups have supported International Literacy Day and it's time to celebrate. The annual traditional is observed on September 8 and brings attention to worldwide literacy needs.Illiteracy plagues millions of people in the world
According to the International Reading

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Saturday, September 7, 2013

Celebrate International Literacy Day with promotional marketing products

Not every adult and child in the world has been provided the opportunity to learn to read and write. In an effort to bring literacy to all men, women and children, the International Reading Association and other fine groups have supported International Literacy Day and it's time to celebrate. The annual traditional is observed on September 8 and brings attention to worldwide literacy needs.Illiteracy plagues millions of people in the world
According to the International Reading

Small Business Marketing Blog

Thursday, September 5, 2013

How to plan autumn-themed marketing events

September has finally arrived, but everyone who loves the fall has to wait a few more weeks for their favorite season to officially begin. According to The Old Farmer's Almanac, autumn will start on September 22, and the equinox kicks off at approximately 4:44 p.m. EDT. The fall is arguably the loveliest time of year all over the United States. Where the summer is brutally hot and the winter is painfully cold, the season that separates the two finds a happy medium and usually features

Small Business Marketing Blog

Use the power of Tumblr to market unique promotional products

In the corporate world, it's not uncommon for brands to have Facebook pages, Twitter handles and blogs, however, too many fail to realize the power of a Tumblr account. This micro-blogging social platform is growing in popularity and serves as both a blog and a social network because users are able to share images, video, audio and short pieces of writing in a free-form design. Consider using Tumblr as a social media marketing tool
Tumblr has over 105 million blogs and 49 billion

Small Business Marketing Blog

Tuesday, September 3, 2013

Top 5 promotional items for September

August has officially reached its conclusion and the ninth month of the year has already begun. September brings a great deal of change besides just new pages in a calendar. This new month includes autumn's arrival and is when most children head back to school for another year of learning.Of course, a new month means that small business owners need to update their marketing plans. September can be a great time for entrepreneurs to hold promotional giveaways and attract customers to their

Small Business Marketing Blog

Monday, September 2, 2013

Unique promotional items can help customers prepare for winter

Though summer hasn't reached its conclusion, many folks are already looking ahead toward winter. After last year's storms buried most of the United States under snow, it's hard to blame anyone for preparing for the cold season even if it is still warm outside. Unfortunately, it seems that this winter will be quite brutal. According to Farmers' Almanac, winter 2013-2014 will feature lower than average temperatures for approximately two-thirds of the country. The news

Small Business Marketing Blog

Facebook relaxes its standards for promotional giveaways

In order to run promotional giveaways on Facebook, small business owners would have to create apps for their pages, but that requirement has recently been abolished. According to Marketing Pilgrim, the social network has announced that contests and marketing events can be held directly on company profiles as well as third-party apps. Further, entrepreneurs can now use Facebook functionality for their giveaways. The news source points out that small business can collect contest entries via

Small Business Marketing Blog