Why promotional giveaways matter

Holding promotional giveaways is one of the best strategies that small business owners can use for advertising. Functional items like calendars and water bottles are great gifts that can open lines of communication between entrepreneurs and their customers. Some companies use giveaways sparingly, but Nancy Neal, owner of Nancy's Pantry Corner, thinks they are essential. "Giveaways are part of marketing," Neal told the American Express OPEN Forum. Moreover, Neal

Small Business Marketing Blog