Friday, May 31, 2013
Help consumers hit the road with promotional items
Because summer's arrival is near, many vacationers have their hearts set on revving their engines and going on lengthy road trips. The adventures are rites of passage for many people, while others go on annual excursions all over the United States. Unfortunately, some consumers don't make it very far because their cars break down at inopportune times. According to Consumer Reports, vehicular maintenance is a necessity before a road trip so consumers should take their cars to the
Celebrate the NHL playoffs with promotional items
The strike-shortened NHL season is nearing its conclusion as only four teams are left in the playoffs. USA Today reports that 2013's conference finals include the four previous Stanley Cup champions, which hasn't happened since 1945. The Boston Bruins, Pittsburgh Penguins, Los Angeles Kings and Chicago Blackhawks will vie for the NHL's crown in 2013's tournament. So far, the playoffs have been extremely popular with fans. The Times of Northwest Indiana explains that NBC
Help consumers stay cool and awake
When the temperature starts to increase, many consumers eschew warm java for iced coffee. People would rather have a nice cold beverage in the morning than hot drinks when the thermometer says that it's 90 degrees outside and the forecast states that there's no relief in sight. In some cities, iced coffee has become increasingly popular over the last few years. For instance, the New York Post recently reported that sales of the beverage increased 17 percent between 2010 and 2011
Niche should be a consideration when choosing promotional items
Promotional items are effective marketing tools for every business, but that doesn't mean that companies in different industries should use the same products during giveaways. Entrepreneurs who operate in varying markets have specific objectives that require unique strategies and resources. There's isn't a universal advertising plan that small business owners can follow. To that end, the Huffington Post explains that entrepreneurs should consider their niches when choosing
Thursday, May 30, 2013
Businesses in the travel industry should use promotional items for summer
With summer rapidly approaching, many consumers are planning their vacations. For some people, June, July and August are the best times to get away from work for a few days and enjoy fun trips. According to a recent survey, the majority of Americans are considering taking holidays this summer. TD Ameritrade reports that 78 percent of poll respondents are planning summer vacations. Additionally, 26 percent of consumers will spend more on travel in 2013 than they did last year. For small
Wednesday, May 29, 2013
Use promotional items for recruiting
A great staff can help a small business reach unprecedented levels of success. Unfortunately, recent data shows that many companies are struggling to find qualified workers to fill key openings. According to the ManpowerGroup's latest Talent Shortage Survey, 39 percent of enterprises in the United States can't find the right employees. This represents a 10 percent decrease from the results of the 2012 poll. Jonas Prising, president of the ManpowerGroup, believes that businesses
Early detection is essential for breast cancer patients
Breast cancer is a terrible disease that afflicts millions of patients every year, and early detection is crucial to ensuring that victims can receive necessary treatments in a timely fashion. Dr. Robin Zon recently told ABC 57 that survival rates increase when the disease is discovered during its initial stages. "The earlier the breast cancer is diagnosed, the more likely they'll be long term survivors well into the 95 percentile for stage one breast cancer," Zon
Business gifts are more effective than cash incentives
Small business owners and managers are always wondering if personalized business gifts have deep meaning to the recipients. Recent research shows that presents are generally better to give to employees than cash incentives. In "The Currency of Reciprocity: Gift Exchange in the Workplace," authors Sebastian Kube, Michel André Maréchal, and Clemens Puppe explain that tangible rewards are much more effective than money, even when the gifts and cash are of the same
Tuesday, May 28, 2013
Get your sweet tooth ready for National Candy Month in June
Every month has a unique theme attached to it, but June might be the sweetest time of the year because it's National Candy Month. Almost everyone enjoys sweet treats, which makes June a great month to celebrate. According to the Christian Science Monitor, the National Confectioners Association estimated that American consumers bought 600 million pounds of candy for Halloween 2012. Of course, October 31 is one of the most popular candy holidays every year, and numerous people would rather
Friday, May 24, 2013
Beautician's Day is June 26
While small businesses can celebrate general holidays, there are also special occasions for specific industries and professions. Many of these days are meant to recognize the efforts of certain people and thank them for their hard work over the last year. In June, salons and spas can hold events for Beautician's Day. According to Holiday Insights, the annual celebration is held on June 26, which falls on a Wednesday this year. The news source explains that consumers should show their
Thursday, May 23, 2013
Top 4 mistakes for promotional items
Every small business owner makes the occasional mistake when creating new marketing campaigns. It's impossible to be perfect all the time and small errors can teach entrepreneurs valuable lessons for the future. Many owners learn from their flubs so new advertisements will be improvements over older ones. That said, there are some mistakes that small businesses make repeatedly. Specifically, some company leaders believe that they can simply pick marketing tools and they'll be
Wednesday, May 22, 2013
Send promotional items to clients who couldn't attend trade shows
Many exhibitors distribute promotional items to attract leads at trade shows, but some people miss the opportunity to receive their gifts. In some cases, clients can't attend conventions to participate in giveaways. For instance, if a buyer has a limited travel budget, he or she can't attend every trade show. This can be a tricky situation for small business owners because they have to show clients that continued patronage is appreciated. Unfortunately, when customers are out of
Why promotional giveaways matter
Holding promotional giveaways is one of the best strategies that small business owners can use for advertising. Functional items like calendars and water bottles are great gifts that can open lines of communication between entrepreneurs and their customers. Some companies use giveaways sparingly, but Nancy Neal, owner of Nancy's Pantry Corner, thinks they are essential. "Giveaways are part of marketing," Neal told the American Express OPEN Forum. Moreover, Neal
Tuesday, May 21, 2013
How to hold a social media contest
Social media marketing has become a fixture in many small business' advertising initiatives. Facebook, Twitter, Pinterest and similar sites allow entrepreneurs to connect with fans and generate excitement for their brands. Unlike other marketing channels, social networks allow owners to communicate directly with consumers and interact in real time. No other medium offers these features, meaning that small businesses can use creative strategies to engage social media followers. One of
Monday, May 20, 2013
Medical center distributes promotional items to celebrate its first anniversary
The Lakeway Regional Medical Center recently celebrated its first anniversary, and distributed promotional items to commemorate the occasion. In early May 2013, the hospital invited the public to visit and participate in a unique gathering that included food prepared by staff members, entertainment for children and contests. Scott McElwee, senior director of business development at Lakeway, stated that the event was meant to show people how much they mean to the
Friday, May 17, 2013
Great gift ideas for Father's Day
Father's Day is quickly approaching, and family members are wondering what they should buy their dads to celebrate the occasion. The stereotypical gift is a tie. Sure, men want to look sharp when they go to the office, but few people actually enjoy receiving work clothes on the holiday. After all, Father's Day is supposed to be a special event so the presents should be unique and show recipients how much their families care. A simple tie isn't going to cut in most cases. To that
Thursday, May 16, 2013
Schedule promotional giveaways on these June holidays
Small business owners must always look ahead for great opportunities to schedule their next promotional giveaways, and June is chock full of minor holidays that are perfect for marketing events. The sixth month of the year is devoid of major celebrations, but that doesn't mean there aren't fun days that entrepreneurs can use to promote their brands and generate excitement for their companies. In fact, with its unique blend of interesting observances and annual occurrences, June may
Wednesday, May 15, 2013
Why golf items are great business gifts
Small business owners are always looking for great personalized business gifts to give to employees and clients, and golf items might be among the best possible presents. As the weather becomes warmer, consumers will be looking to dust off their clubs, find a course and play a few rounds. Golfing is an enjoyable activity for players of all skill levels so people who are teeing up the first shots of their lives can have as much fun as veterans who hit the links every weekend. Of course,
Tuesday, May 14, 2013
How to use National Barbecue Month for marketing
May is National Barbecue Month, and is a great opportunity for small business owners to market their companies with special events and promotional giveaways. The spring and summer are the best times to light the grill and many people love to spend their time outdoors because the weather is so pleasurable. According to the Hearth, Patio & Barbecue Association, 85 percent of consumers prefer to cook outside on grills or smokers during the warmer months. Promotional events in May
Monday, May 13, 2013
Promotional items can help female patients stay healthy
Doctors and small business owners can distribute promotional marketing products that can help women stay healthy. Female consumers are at risk for numerous diseases and conditions that can diminish their quality of life. Moreover, some of these ailments are fatal when they aren't treated properly.Women should do their best to monitor their health, but the medical community and local businesses, specifically gyms, can also play crucial parts by raising awareness for common medical issues
Friday, May 10, 2013
Announcing the winner of the Inspirational Moms Essay Contest
In late April, Myron started a Facebook contest to celebrate Mother's Day. Contestants simply had to write essays about how their moms touched their lives and served as inspirational figures. The response was overwhelming, and people wrote in with heartwarming tales that demonstrated how wonderful their mothers are. The prizes were a Cardona Travel Collection, which includes a jewelry roll, cosmetics bag and compact mirror, and a pair of Burgos flats.Melissa won with her touching
Thursday, May 9, 2013
May is National Transportation Month
Small business owners can celebrate National Transportation Month with promotional giveaways in May. Everyone has places to go and people to see, and this month-long observance is meant to spotlight how consumers travel from one location to another. Additionally, entrepreneurs can help their employees enjoy National Transportation Month by distributing personalized business gifts that make commuting to work less stressful. There are a finite number of travel options, especially for getting
Wednesday, May 8, 2013
How to create a hashtag for promotional marketing products
Social media marketing is a valuable resource for small business owners because it facilitates direct communication between companies and consumers. Additionally, social networks allow businesses to use multiple forms of content, including pictures and videos. Hashtags are also important features that can help independent enterprises generate new leads and track the effectiveness of their marketing campaigns. Twitter and Instagram both measure hashtags, and The Wall Street Journal recently
Help customers keep track of their keys
Key rings are some of the best promotional marketing products because they fill an everyday need for consumers. Most people occasionally lose track of their keys, and locating them can be time-consuming. In fact, a recent study has revealed that searching for lost items can take over ten minutes. In a survey, Esure Home Insurance, a firm in the United Kingdom, found that 37 percent of respondents spend at least 15 minutes per day looking for misplaced things. The Daily Mail reports
Tuesday, May 7, 2013
Go green with eco-friendly promotional products
Eco-friendly promotional items can help small business owners increase brand awareness while simultaneously helping the environment. Additionally, the branded gifts can encourage consumers to adopt green practices.In fact, recent research shows that engaging people with "appealing" initiatives can positively influence behavior. Researchers from Disney Research, the University of California, San Diego and the University of California, Berkeley monitored hotel patrons who received
Smartphone accessories are great personalized business gifts
Entrepreneurs can distribute personalized business gifts to employees and clients who want to protect their smartphones. The popularity of the mobile devices keeps growing, and it's becoming increasingly difficult to find consumers who still use feature phones. According to comScore, smartphone adoption has been trending upward since the end of 2012. In a study, the firm found that 136.7 million consumers in the United States owned smartphones by the end of March 2013.
Monday, May 6, 2013
Top 5 personalized business gifts for May
Personalized business gifts should be given to employees and clients to ensure they're highly satisfied. Both workers and buyers love to receive recognition for their dedication to a single company. Business owners should go above and beyond to show how much they appreciate their valued contributors, whether they are staff members or customers. However, entrepreneurs shouldn't distribute the same gifts every single month. After all, variety is the spice of life and presents are
Friday, May 3, 2013
Motivating customers to get active with promotional gifts
Small business owners can use unique promotional products to raise awareness for their brands and prevalent health issues. For instance, entrepreneurs can motivate their customers to start exercising and lead active lifestyles, which many Americans aren't doing. According to the Centers for Disease Control and Prevention, only 20 percent of adults meet the recommended criteria for physical exercise. The current standards are 2.5 hours of moderate activity or 1.25 hours of
Thursday, May 2, 2013
Celebrate National Smile Month with unique promotional products
May is National Smile Month, and is the perfect opportunity for dental care professionals to market their practices. According to the Nebraska Department of Health & Human Services, 2009 was the first time that the United Kingdom and the United States simultaneously celebrated National Smile Month. That year, the British Dental Health Foundation collaborated with Oral Health America to raise awareness for oral health. Dental hygiene is imperative for overall health, but many people
Wednesday, May 1, 2013
How use promotional items at a trade show
Many small business owners rely on trade shows to market their companies. Having a small booth at a large convention can make a world of difference for an independent entrepreneur who wants to break into new markets. In most cases, consumers from all over the country attend these events so small businesses can reach leads without expanding into a new area. There are many features that entrepreneurs should have in their booths. A large sign, business cards and brochures can be extremely
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