The holiday season is almost over, which means that last-minute shoppers are looking for gifts. In a recent survey, Lands' End found that 30 percent of respondents didn't buy any presents during the first few weeks of December. Consumers who got an early start still have people to cross off their shopping lists - 79 percent of early birds still have gifts to purchase.
Effective advertising can help retailers attract last-minute shoppers and finish the holiday season strongly.
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