Fatten up your sales with some Mardi Gras marketing

Small-business owners can try some fun and engaging marketing techniques that larger organizations may be too afraid to put their capital into. And what screams "fun" more than Mardi Gras, New Orleans' and possibly the country's most famous public get-together? Forgetting its seedier side, Mardi Gras is a great chance to show your customers that your small business knows how to have fun in addition to providing stellar service. With a bit of planning, you can throw an

Small Business Marketing Blog

Study says small-business owners show 7-year high in optimism

Owning and operating a small business is like becoming a parent. Though you might only be in the office from 9 to 5, most small-business owners are constantly thinking about how they can overcome a pressing financial challenge or when they should order their stock of promotional products for the year. In fact, the stresses of managing your own company drives many would-be entrepreneurs away from trying new business ideas out in the first place.Combine all the stress of being a small-business

Small Business Marketing Blog

3 ways to make Presidents Day a small-business success

Throughout the short yet storied history of the U.S., small businesses have played an important role in the creation of the nation. Many of the Founding Fathers owned and tilled their own private farms, and some of the most famous, such as Abraham Lincoln, actually ran their own small law firms before making it big on the political stage. Even today, your small business plays a crucial role in the entire country's economy, and you can pay tribute to the past this

Small Business Marketing Blog

Show your employees some love this Valentine's Day

It's no secret that your customers are the lifeblood of your successful small business, but they're just one side of the coin. On the other are all the employees and workers you hire to make everything fit together behind the scenes. Some may break their backs to respond to a new client to earn you an extra dollar, so what can you do to show that you appreciate everything they've done for your and your small business?Valentine's Day might traditionally be a day for

Small Business Marketing Blog

Promote health & wellness this April

April is filled with important health related events such as Autism awareness month and World Health Day. Sponsoring a promotional event or fundraiser around these causes is a great opportunity for your business to give back to the community and endear itself in the eyes of customers and associates.

There are various causes to choose from and even more ways to lend a hand and show your support:

April is Autism Awareness Month

Autism now affects 1 in 68 children--and those numbers

Small Business Marketing Blog