Monday, January 26, 2015
3 ways small businesses can stay productive on snow days
Snow days occupy a special place in many consumers' minds. Some might think back to their days in elementary school spent looking out the window and waiting for the radio to call out school closures, while others conjure images of their neighborhoods transformed into idyllic winter wonderlands. While this kind of daydreaming may be fine for most people, small-business owners may get a little nervous at the prospect of a storm that can shut down an entire city for several days. If
Tuesday, January 20, 2015
How to manage problematic employees
As a small-business owner, you're probably well aware of how much you need to stretch every penny. When resources are tight, it's up to you to find new revenue for that next project or room in the budget for more promotional products. Depending on your team, your employees might be your most valuable resource, but what happens when you can't get them to work to the best of their abilities?Problematic employees can cause large corporations to stumble over otherwise sound business
Monday, January 19, 2015
3 ways to boost likes and shares on Facebook
Social media was once a place for friends to hang out with each other in a digital space, but with so many consumers communicating with each other, retail businesses couldn't resist entering the world of Facebook, too. Just like email marketing and television advertising before it, social media has become an integral part of any comprehensive outreach strategy.While Facebook allows businesses to pay for their posts and pages to be promoted on users' news feeds, small businesses likely
Friday, January 16, 2015
What do guerrilla marketing and National Opposite Day have in common?
When it comes to marketing campaigns, most small businesses opt for the safer route. Maybe this means posting only once a week to a Twitter account or purchasing a limited number of promotional products. While you might fall into this category, it's not too late to break your small business out of its marketing shell and try some new disruptive strategies to increase revenue.Though you probably haven't thought about "Opposite Day" since your time on the school
Thursday, January 15, 2015
How much is employee turnover costing your small business?
Small businesses traditionally have smaller margins for error than larger organizations. While big-box stores might have enough capital in reserve to survive a period of poor sales, your independently run company might never be able to recover from falling just a few steps behind your competitors.In fact, this razor-thin line between solvency and bankruptcy is affected by more than just the volume of product you push. While your customers might value the products and services that you sell,
Tuesday, January 13, 2015
Hold your own MLK Day of Service
While it may be a national holiday, Martin Luther King Jr. Day is a time for many Americans to reflect on the country's checkered past regarding social justice and racial harmony. While there's still a long road ahead, the third Monday in January is reserved for celebrating the life of one of the greatest social reformers in U.S. history. While you might not think that your small business has any part to play on MLK Day, this national holiday might be a great opportunity to
Wednesday, January 7, 2015
Study: Promotional products less expensive, more effective than TV, digital ads
It's a safe bet that most, if not all, of your customers are connected to the digital world in some way. Whether it's the smartphones in their pockets or the new wave of wearable gadgets that track fitness information, technology has changed the way that many consumers spend their money. This rapid shift from analog to digital has sent an equally large number of marketing professionals scurrying to grab their piece of the technological pie before it's too late.But what
Friday, January 2, 2015
Turn National Thank You Month into financial success
As a small-business owner, you probably have a few favorite customers who spend a lot at your store. Depending on your industry, you may even generate most of your revenue from a handful of important clients. In addition to offering high-quality service and products that your customers have come to expect, what else can you do to make sure that your favorite clients keep coming back for years to come?While it might seem like too simple a solution, a heartfelt thank-you is one of the most
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