3 design tips for your next trade show booth display

You might think that digital advertising and a social media presence are the marketing waves of the future, and while every small business should focus on its digital outreach efforts, you still need to establish your brand within the industry in a tangible way. That's where trade shows come in. These might seem counterintuitive when you're trying to attract more customers, but becoming a trusted name among your peers will only serve to heighten your reputation with

Small Business Marketing Blog

Promote health and wellness on World AIDS Awareness Day

As a small business, you know how important it is to establish your brand as compassionate and caring. Operating your company as a contributing member of the community is a great way to show your customers that you're not just in it to make a quick buck. Many businesses make donations to local charities and provide sponsorships for youth sports teams in town, so why not try something different to show customers you care?Dec.1 marks World AIDS Awareness Day, and promoting health and

Small Business Marketing Blog

How to throw the perfect end-of-the-year holiday party

Your employees work as hard as they can for you all year long, so when the end of the year rolls around, it's important that you show them you appreciate their efforts. This is why many companies throw end-of-the-year parties to give their employees a chance to blow off some steam and bond with each other like no other time in the office.However it can be easy to make a mistake and throw a party that feels token and without real appreciation. Make sure you not only choose the right

Small Business Marketing Blog

Snow on the way? Try these unique promotional marketing products

Snow can be a blessing and a curse for your business. A dusting of light, airy flakes can turn your storefront into a picturesque winter scene that draws customer in, but too much can send them scrambling back to their houses until spring. Effective marketing means taking advantage of whatever tools are available to your business, and even a snowstorm presents its own special ways to get a leg up on the competition with some unique promotional marketing products.Stay functional
When your

Small Business Marketing Blog

Stay on track next year: Why promotional calendars make great gifts

Whether you're trying to find gifts for your employees around the holidays or your business needs a boost through a promotional giveaway, it can be tough to settle on that one item that will please everybody. As a marketer, you want to make your brand as visible as possible, but you don't want to throw your name on a useless piece of junk that consumers are likely to ditch in the next trash can they see. Though smartphones and tablets have grown more popular in

Small Business Marketing Blog

5 secrets of cross promotional success

Small businesses don't typically have the capital behind them or the technological infrastructure to reach as many consumers around the holidays as large corporations do. However, this doesn't have to mean your local company is relegated to marketing to its immediate surroundings. In fact, if you're clever enough to make some strategic partnerships with other small businesses, you might be in store for a big sales boost this holiday shopping season.With cross promotional

Small Business Marketing Blog

How soon is too soon for Christmas promotions?

There are a few things that are basically guaranteed to happen every autumn - the leaves will turn, the temperatures will drop and Christmas advertising will show up on television, radio and beyond. The holiday shopping season is one of the most concentrated profit periods in many businesses fiscal years, which means more and more companies are rolling out sales and promotions far before the first snowflake has fallen."Last year, Black Friday bled into Thanksgiving Day, and

Small Business Marketing Blog

Why Small Business Saturday is so important

For better or worse, large retailers have traditionally owned the holiday shopping season. With television advertising campaigns and multi-story retail spaces, these conglomerates sometimes offer sales at prices even they have to take immediate losses on. All of these things have conditioned the average consumer to keep coming back to big box retailers, even though it might be in their best interests to look elsewhere. In fact, Small Business Saturday, the national shopping event the day

Small Business Marketing Blog