Tuesday, July 29, 2014

4 ways to celebrate your employees this quarter

Recognizing the hard work of your employees is one of the fastest and most effective ways that small business owners can ensure their staff remains loyal and actively engaged with the company. There are many initiatives these executives can undertake to show workers just how much they care, from implementing officewide programs to promoting employee wellness to providing staff members with small gifts to show their gratitude.If you're looking for a reason to throw a celebration in

Small Business Marketing Blog

Thursday, July 24, 2014

Planning the perfect Pinterest strategy

Social networking sites are valuable tools for those working in small businesses, especially for individuals looking to reach a wider consumer base on the Internet. Facebook, Twitter and Instagram present numerous opportunities for executives to post new content and contests specifically catered to consumers.While Pinterest does not have the same user base as some of its larger sister sites, the number of people on the network has risen over the past several years. According to the Pew Research

Small Business Marketing Blog

Wednesday, July 23, 2014

Early bird special: Planning end-of-year promotions

The year may only be half way through, but that doesn't mean your company shouldn't be looking to the future. Instead of waiting until October or November to purchase end-of-year promotions, consider snagging your items early. By choosing your products several months in advance, you may not only ensure your business gets its gifts in time, but also avoid the hassle of ordering promotional products during one of the busiest seasons.Examine the various products your brand could purchase

Small Business Marketing Blog

Monday, July 21, 2014

Developing a healthy workplace for employees

Promoting physical fitness in the office is essential for fostering a healthy environment for all employees. Whether your office is trading donuts for fruit or swapping traditional chairs for exercise balls, there are several innovative improvements that can greatly increase productivity, satisfaction and happiness in the office.As you begin to encourage physical fitness in the workplace, examine the ways you can best promote healthy lifestyles among employees. The benefits of a

Small Business Marketing Blog

Friday, July 18, 2014

Optimizing mobile strategies for small businesses

Smartphones and tablets have revolutionized the realm of small business - from providing easier ways for consumers to connect to their favorite brands to allowing brick-and-mortar stores faster and more efficient ways to protect their data. As technological corporations continue to unveil new advances and mobile devices, people find new ways to implement these devices in their everyday lives.According to a recent study from ComScore, smartphones and tablets account for 60 percent of

Small Business Marketing Blog

Wednesday, July 16, 2014

Thinking outside of the box: Fun promos for the summer

Companies are constantly trying to remain competitive among the vast array of other brands on the market. Certain businesses stand out among the crowd due to quality, service and products - many of which are determined by the marketing campaigns undertaken by the brand.One surefire way to further distinguish your company is by adopting practices unique to your brand, such as developing social media campaigns pertaining to your offerings or distributing promotional products that other businesses

Small Business Marketing Blog

Monday, July 14, 2014

Win big at Myron's photo contests

Do you have a knack for photography? Looking to show off your artistic talent and earn a chance to take home big prizes? You're in luck, as Myron is hosting two separate photo contests open to any individuals with an eye for art and desire to win big.Both contests, which ask people to deliver photographs that adhere to a separate set of standards, are calling for submissions until Sept. 30, 2014. Winners' images will be featured in a series of promotional wall calendars, which may be

Small Business Marketing Blog

Attracting summer travelers and tourists to your business

Summer offers the ideal time during which consumers can travel. People frequently take advantage of the warmer weather by venturing to tropical or beachside locations, as they enjoy spending their days by beautiful bodies of water. Alternatively, bustling cities typically see an influx in tourists, as people use vacation time to visit these large and fast-paced places. Whether your business is situated near a tourist trap or favorite spot for summer travelers, there are a variety of ways

Small Business Marketing Blog

Thursday, July 10, 2014

Tips for organizing a food drive that really delivers

How can you create a food drive that really delivers? We asked hunger-relief leaders and loyal volunteers to share their best tips. Put their ideas to work for you!

Consider a spring or summer drive. “Many folks like to give back during the holiday season, but food banks, food pantries, and soup kitchens are often inundated during that time, and need yelp year-round,” says Noreen Springstead, managing director of WhyHunger, an organization that fights hunger and promotes

Small Business Marketing Blog

Tuesday, July 8, 2014

Tech giveaways can increase employee productivity

There are a number of tactics employers can use to motivate staff members during the work day. Providing employees with incentives that are both useful and interesting is a great way to get workers to complete tasks more quickly and efficiently. Tech giveaways are an ideal option for companies who wish to give workers promotional products that they can use on a daily basis. Additionally, these incentives may be integral for completing tasks for the organization, as there are a variety of

Small Business Marketing Blog

Thursday, July 3, 2014

3 lessons on running a business from our founding fathers

Life, liberty and the pursuit of happiness - our nation was founded on these core elements, which influence everything from how we interact with our fellow man to the way we run our corporations. When our Founding Fathers built this nation, it was upon the premises of equality and hard work - two of the most important things to keep in mind when developing policies and practices for a small business.The American Revolution may have happened in 1776, but the effects have long-stood the test of

Small Business Marketing Blog