Friday, May 30, 2014

Create an employee wellness program

"The bottom line: Every dollar invested in the intervention yielded $6 in health care savings," explained the Harvard Business Review in an article about wellness programs in the workplace. The three main benefits of creating an employee wellness program are reducing health care costs for both employers and employees, improving the mental and physical health of employees and enhancing employee satisfaction. World No Tobacco Day falls at the end of May, which can

Small Business Marketing Blog

Connect with customers this summer using custom sunscreen products

Memorial Day is barely in the rearview mirror but the whole summer is still to come. As the season progresses, the sun is going to grow closer, then warmer and more powerful as a result. May 27 marked Sunscreen Day, an unofficial holiday that celebrates sun safety. As customers get ready for vacations, day trips to the beach and outdoor sports, they will appreciate sun safety tips along with custom promotional products that will keep their skin pain-free and protect against skin

Small Business Marketing Blog

Wednesday, May 28, 2014

Attract customers by their sweet tooths

The candy store was one of the most magical places as a child. Rows of brightly colored sweets and chocolate treats that could be purchased with a few dollars of allowance money or as a reward from a proud parent lined the walls for what seemed like miles. Growing up doesn't mean that love for candy has to go away or subside. Remind customers of candy's merits during June, National Candy Month, with custom promotional products.Customer loyalty promotions
There are a few ways to

Small Business Marketing Blog

Promoting sun safety with brand awareness

Memorial Day is barely in the rearview mirror but the whole summer is still to come. As the season progresses, the sun is going to grow closer, then warmer and more powerful as a result. May 27 marked Sunscreen Day, an unofficial holiday that celebrates sun safety. As customers get ready for vacations, day trips to the beach and outdoor sports, they will appreciate sun safety tips along with custom promotional products that will keep their skin pain-free and protect against skin cancer.Sunburn

Small Business Marketing Blog

Tuesday, May 27, 2014

June 26 is National Beautician's Day

There are few pleasures in life that measure up to the fabulous feeling after an appointment at the salon or spa. Whether people revitalize their entire look with a fresh cut and color or simply get a trim to keep up their classic style, a visit to the hairdresser or barber can be quite a treat. Everyone enjoys personalized care combined with luxury, and beauticians are the people who deliver that experience.June 26 is National Beautician's Day, a time to show appreciation for

Small Business Marketing Blog

Wednesday, May 21, 2014

Top promotional products to increase your brand awareness in the summer

Promotional products are effective tools for small business marketing thanks to their notable versatility. Happily, now that summer is almost here, organizations can brand themselves through seasonal promotional products that will serve their customers well.

1. Tote bags
Trips to the park or beach are standard for summer weekends. Personalized tote bags will be a common accessory that customers will appreciate and businesses can use to spread their message.

2. Koozies
Summer is the

Small Business Marketing Blog

Friday, May 16, 2014

May is National Bicycle Month

National Bike Month was established in 1956 by the League of American Bicyclists to celebrate people who love to bike and entice those who don't to join the movement. The benefits of biking are many, from financial to environmental to looking at the neighborhood from a new perspective. Try bringing the two-wheeled spirit to work with organized biking challenges and competitions. If employees aren't convinced, hit them with some of these facts from the League about how biking

Small Business Marketing Blog

Wednesday, May 14, 2014

Bring dental patients in for a summer cleaning

Sweet summertime is approaching and soon the world will be filled with the sounds of lawn mowers, splashing pool water and electric teeth polishers. The last one is assuming patients are reminded that it's the perfect time to stop in for a cleaning while the kids are out of school. Students' schedules are much more open so there is no need to work around the school day or miss any classes. Additionally, college kids are home for a few months so it's a convenient time for

Small Business Marketing Blog

Tuesday, May 13, 2014

Challenge people for Dare Day 2014

Dare Day, a holiday with an unknown past according to Holiday Insights, is celebrated June 1. It's a time to challenge people, daring them to step outside their comfort zone. In an office setting, Dare Day can ignite a company-wide effort for self-improvement. For maximum impact, extend Dare Day throughout June so employees have time to prove their bravery in accepting the dare. It would be fun to create a challenge for the whole office or allow staff members to set their own goals.

Small Business Marketing Blog

Wednesday, May 7, 2014

Teacher Appreciation Week 2014

"The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires," wrote William A. Ward, a renowned American author of articles, poems and meditations. May 5 to May 9 is Teacher Appreciation Week, a time for students, parents and administrators to show how much they appreciate the work teachers do. The holiday was established by the National Education Association and National PTA in 1985 and is always celebrated in the first

Small Business Marketing Blog

Tuesday, May 6, 2014

Attract patrons with Mother's Day promotions and events

Make this Mother's Day a time to engage with customers and clients as they celebrate their moms. A Mother's Day sale may draw in extra business or simply bolster current clients' positive brand perception. Discounted prices aren't the only way for a company to acknowledge all of the hard-working mothers out there. This can be done with organized events and gifts for loyal customers or people who support the business during Mother's Day weekend. Every industry is a

Small Business Marketing Blog

Friday, May 2, 2014

3 ways to celebrate 'May the fourth' at work

May 4 is a special day for Star Wars fans everywhere. Though at first, it seems as if there's no connection between the two, it's all in the verbalization. The holiday came about because "May the fourth be with you" is similar to the famous line, "May the force be with you". May 25 marks the 37th anniversary of the release of "Star Wars: Episode IV - A New Hope" so it should really be a month-long celebration. With that in mind, consider hosting one

Small Business Marketing Blog

Thursday, May 1, 2014

Keeping data safe in small businesses

It seems every week brings another announcement of compromised data, a threat and reality that grows closer as companies rely more heavily on the Internet to conduct business. Some major breaches have caused a media frenzy, such as Target's and Michaels', but surveys show that many small business owners don't consider themselves targets for cyber attack.Ponemon Institute conducted a global cyber-security report with answers compiled from a group of IT security practitioners

Small Business Marketing Blog

Give Mom a meaningful personalized gift this May 11

Mother's Day is an idea that has been around since the 17th century, designed to honor and celebrate mothers and all that they represent. According to mothersdaycelebration.com, it is currently celebrated in over 40 countries worldwide. Mother's Day was declared an official holiday in the United States by President Woodrow Wilson in 1914, when it was determined that the second Sunday in May would be the day to appreciate and spoil moms.

It's a time to reminisce on charming moments from

Small Business Marketing Blog