While most people know April 1 as April Fool's Day, companies also celebrate Fun at Work Day at the beginning of this month. Business executives have a number of ways by which they can honor this holiday, from encouraging employees to wear their silliest outfits to playing games all day long. Most work days should be fun, but this holiday allows staff members to embrace their silly sides while still getting their work done.Play games with your employees
Whether the games are
Monday, March 31, 2014
Friday, March 28, 2014
Pansies, puddles and promotional products
Spring has finally arrived and people around the country could not be happier. With the warmer temperatures comes the perfect opportunity for companies to distribute spring promotional products. Giving colorful, fun items to consumers is a great way for businesses to promote their brands while reveling in the excitement of the season.This season offers the perfect time for people to participate in some of their favorite activities that winter prevented. Companies can help people
Wednesday, March 26, 2014
Why small businesses should use video marketing
Promoting a company on a popular social site - whether it's Twitter or Tumblr - is a great way for companies to easily spread their message to a large audience of followers. While these sites provide the perfect platform on which businesses can post text updates, website links and promotional giveaways, they can also be a great place on which companies can take advantage of one of the most popular new marketing tactics: video.Uploading videos, whether they're high-budget
Tuesday, March 25, 2014
Making the most of your made-up holiday
Holiday celebrations serve as a great excuse for companies to connect employees, consumers and executives under one communal event. Not all individuals recognize the same holidays, but businesses can combat this by creating their own event for everyone to enjoy. March 26 marks this year's Make Up Your Own Holiday Day, which serves as the perfect time during which companies can revel in the joy of whatever they wish.Creating your own celebration allows executives the opportunity to
Friday, March 21, 2014
Tips for creating a marketable website
Websites are crucial to the success of a business. Whether business owners are looking for sites that allow consumers to purchase materials online or simply looking for pages to provide information about the company's operations, these websites can make or break a reputation. Rand Fishkin, the founder of SEOmoz, explained the importance of creating and maintaining a functional, informational and interesting website."For many businesses, a website is the first way that your
Thursday, March 20, 2014
Using social media to boost sales
The impact social media can have on a business is undeniable. These sites have the potential to reach thousands of individuals, whether they're current employees, consumers or potential customers. What a company posts on its profile can affect the way it is perceived by the public, so maintaining an updated, informational and interesting page is essential for the business' online success. Social networks are ripe with marketing opportunities for businesses, from allowing corporations
Wednesday, March 19, 2014
3 ways companies can celebrate Earth Day
Earth Day allows people from around the globe to celebrate environmental initiatives. Individuals have the opportunity to participate in a number of activities, including refraining from using electricity for the day and planting flowers throughout the community. This year's Earth Day takes place April 22, and there are several ways in which companies can celebrate this national holiday. Whether they're trying to promote awareness within their consumer base or attempting to reach a
Tuesday, March 18, 2014
The benefits of distributing customized notepads
Whether a business is targeting college students or business professionals, distributing customized paper products can help spread brand awareness and attract new consumers. This type of promotional product comes in a number of forms, including notepads, journals and memo books. Typically, companies can place their logo not only on the outside of these books, but they can feature a watermark on each individual page as well. Businesses seeking practical items to distribute to their consumer base
Monday, March 17, 2014
4 mobile marketing strategies for small business owners
Embracing mobile marketing strategies is essential for the success of any business, regardless of its size. Some of the largest corporations, such as Starbucks and Michael's, have successfully integrated the use of apps, mobile websites and digital coupons in order to best reach and accommodate the needs of their customers. Businesses searching for ways to increase their mobile presence - whether they're trying to decide upon creating an app or which platform may be best for
Friday, March 14, 2014
Reaching tech-savvy crowds with promotional products
Businesses have many options when it comes to embracing technological initiatives, whether they're creating and maintaining social media relations with their customers or using mobile apps to relay information to their constituents. Either way, moving a company along this path is essential for making communication between buyer and seller easier. Additionally, enacting technological initiatives in their operations allows companies to promote their ability to function in a high-tech world.
Motivating employees with promotional products
Employees are the heart of a business. They help create and manage products, deal with consumers and craft working environments that are pleasing for all people in the company. Rewarding these individuals may be one of the best ways for executives to help boost employees' working habits and skills. Several studies compiled by employment agencies have found that individuals who receive some sort of recognition for their work - whether it be a physical gift or monetary
Wednesday, March 12, 2014
Implementing a customer loyalty program
With a mirage of new businesses sprouting each day, establishing brand loyalty among consumers can be one of the most difficult tasks facing any company. Some corporations choose to focus on reaching new consumers while others are more concerned with retaining the ones they currently serve, but all wish to establish their brands as a dominant market player. To do this, companies have many options, ranging from investing in advertisements to distributing product samples among potential consumer
Tuesday, March 11, 2014
The perfect places for automotive giveaways
Cars are an integral part of many people's daily lives, whether they're driving them every morning or riding in them each afternoon. These vehicles provide a number of opportunities for companies to distribute promotional products, whether they're handing out small items - such as keychains - or larger ones, like car wash kits. Since these items can be easily stored in one's car, which tends to see a fair amount of daily traffic, they are likely to be used more
Monday, March 10, 2014
Tips for attracting volunteers
Volunteers help make the world go around, whether they're building homes in underdeveloped regions or assisting at a local food bank. These individuals bring a wide array of skills to any initiative, ranging from specialized skill sets - such as those used in teaching or tutoring - to sheer manpower. While the benefits brought forth by volunteers cannot be disputed, some companies have a difficult time attracting individuals for their projects. Executives who are looking for help when
Thursday, March 6, 2014
Making the most of spring break
For the next two months, students and families from across the nation will celebrate to mark the beginning of springtime. These individuals will typically seek tropical locations, such as beaches and water-laden areas, to give them time to relax and bask in the warm sun, which has been sorely missed during this harsh winter.As people gear up to embark on their spring break travels, companies have the chance to bolster their brand using promotional campaigns that specifically address this common
Wednesday, March 5, 2014
Customized drinkware can reach many customers
Whether people are carrying water along for a trip to the gym or leaving their favorite mug at their desk throughout the workday, they are constantly using - and perhaps without their knowledge - promoting drinkware items. These products hold potential for companies, ranging from handing out custom coffee mugs to giving away sports bottles.According to the Promotional Products Association International, drinkware falls within the top five most popular products distributed, accounting
Tuesday, March 4, 2014
March marks American Red Cross Month
Each March, the president of the United States recognizes the American Red Cross and all the good the organization does for individuals living throughout America. Founded in 1881, the Red Cross has aided millions of people through blood banks, disaster relief and educational seminars. According to its website, the company has worked in conjunction with government agencies, the Federal Emergency Management Agency and a number of local organizations to further increase awareness, and attract
Monday, March 3, 2014
Putting value before visuals
LinkedIn has established itself as the preferred social network for professionals. Its success in this regard has led Business Insider to declare that the site may not be the coolest for social networking, but that it certainly has positioned itself to become more valuable to companies in the future. That success may be a lesson to other companies about the value of focused, quality marketing, including with promotional products, even in the fast-paced realm of the modern digital
Celebrating National Nutrition Month
This March marks National Nutrition Month, or the time during which individuals are reminded of the numerous benefits that healthy eating can bring. Employers have the opportunity to promote awareness for this initiative in the office, whether they're bringing in fresh fruit for breakfast or distributing promotional items that may help lead to better eating practices.Packing a lunch every day can be daunting, especially for employees who must wake up early and embark on a long commute.
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